Our duty as web designers is to engage consumers on an emotional level, carrying human sensibility within an artificial world, as society spends more time online. We have tales to share and discussions to start, and we want to make every contact enjoyable. Hence, that’s why web design plays a vital role in creating a successful website and we are breaking down great ideas that you can implement into your work.
1. Retro revolution
As the birth of the World Wide Web fades from memory, today’s up-and-coming web designers are drawing inspiration from the early days of the Wild West. Bright backdrop colours, apparent table layouts, and robotic fonts like Courier defined the so-called Web 1.0 of the 1990s. Despite the fact that all of this was done with catastrophic and frequently funny effects, the web designers are recreating the trend with the extra benefit of over 30 years of combined design expertise.
While the internet in the 1990s was a showcase of pointless gimmicks, graphics, and colours, it was also a period when the rules were still being written—and “web designer” wasn’t even a job. Designers who have followed subsequently have seen those early days as a hub for unrestrained creativity while being constrained by industry rules. This looks a lot like the graphic design-ification of what we imagine is chaotic neutral.
2. Typography Animation / Kinetic Typography
Kinetic Typography, a wonderful complement to the preceding style, is fast-growing with new approaches in hand. This technique is now frequently employed by web designers in a number of ways. Animating characters was once the go-to method for creating a tale, but now typography is a whole other ballgame. Moving text may grab a user’s attention, set a tone, emphasise key sections, and direct their gaze through a page.
This is a trend that dates back to the 1960s when feature films began employing animated opening titles rather than static text. More kinetic typographic experimentation that serves as a purpose rather than adornment will be seen in the future years.
3. Memphis design
Memphis design, which was one of the defining trends of the 1980s, is frequently regarded as a garish style, combining a plethora of chaotic patterns and forms. Initially, it was a rejection of minimalism and art critics’ ostensibly sophisticated tastes in its day, making the design more colourful, accessible, and experimental than it had been. This mentality is especially relevant now when minimalistic techniques have resulted in a sea of interfaces that are overly homogenous (yet intuitive). It’s no surprise that many web designers are turning to Memphis design for a burst of vibrant personality that no visitor will quickly forget.
4. Creative scrolling experiences
Scrolling provides a continual chance for dynamic interactive feedback since it is the most common sort of engagement a user has with a website. Visitors will be taken on creative adventures through scrolling experiences in 2022, which will be larger and better than before. Because scrolling animations aren’t exactly new, the key to capitalising on this trend is to surprise visitors with a unique experience.
Psychedelic images, parallax effects, and even breakthroughs into the third dimension are transforming pages into living worlds. Many designers include a significant foreground feature for the visitor to maintain their focus on as these animations become more intricate and trippier.
5. Imagery Multilayers
In recent years, there has been a strong emphasis on clean, pixel-perfect, and minimalist designs during the design process. So much so that many designers are hesitant to take on more aesthetically complicated projects. Multilayers of information are a technique to push the boundaries of what our eyes are used to seeing, such as photo galleries and typographical elements, to create an immersive experience for presenting the website story.
Therefore, users will spend more time on a website as a result of this. Another advantage of this method is that it makes it simpler to pack a lot of material into a little space, such as on mobile displays.
Neo-brutalism is derived from the original origins of Brutalism, an architectural trend that stressed raw, exposed materials such as concrete in the 1950s and 1970s. Since its digital re-emergence in 2014, brutalism has been gaining favour in online design. Digital brutalism is characterised by barebones HTML, plain backdrops, asymmetrical layouts, default computer typefaces, and unprocessed pictures. The Brutalist style is designed to be austere, and it frequently has a startling impact, thanks to a self-aware honesty fostered by its inherent bareness.
However, we predict that by 2022, this style will have evolved into a more muted and less violent version—essentially, Neo-brutalism. This combines the rawness of brutalism with the controlled preferences of minimalism, resulting in websites that are suitable for less avant-garde consumers and avoiding the flaws that contributed to the demise of architectural brutalism.
7. Engaging interactives
We’ve seen websites take animation demonstrations to new levels of technological innovation. While they have traditionally been used mostly in hero sections and page transitions, more designers are likely to use large-scale animated interactions in the future. These interactions go beyond scrolling, which may be somewhat passive, to promote more active engagements with the page, such as clicking, swiping, and dragging.
The key to the trend is to create a sense of mystery, with the user being urged to understand how the website works through a certain type of interaction. This results in unique experiences that make visitors feel more like detectives, poking and prodding the website to discover its secrets.
Scrollytelling is becoming more popular as a means to use a digital interface to tell a complex tale. These visual effects aim to enthral viewers by presenting them with interesting material on a silver platter. It is also known as “narrative visualisation,” which is a collection of visual components that are arranged in chronological order to convey a certain message to visitors. Websites now enable you to explore and regulate their flow in a personalised way, similar to how you may read a book at your own speed, by realising that each user is unique and delivering messaging in exciting ways.