Ever wondered what keeps Singaporeans glued to their screens? The answer lies in understanding the most-watched types of online video content in Singapore. Whether you’re a brand manager, a content creator, or an entrepreneur, grasping the video content that locals can’t get enough of is more than just a fun fact — it’s a game-changer for your business strategy. So, if you’re keen to elevate your brand and captivate your target audience, you’re in the right place. We’re about to delve into the most influential types of social media videos that not only entertain but also convert viewers into customers.

The Rise of Video Content in Singapore

Now that we’ve piqued your interest, let’s delve into the nitty-gritty. Video content isn’t just a passing trend; it’s a juggernaut that’s reshaping the landscape of digital marketing and social media in Singapore. Gone are the days when a well-crafted blog post or a clever tweet could capture and sustain audience attention. In today’s fast-paced digital world, video is king.

But don’t just take our word for it; the numbers speak volumes. According to recent reports, Singaporeans spend an average of two hours per day consuming online videos. That’s a staggering amount of time, considering the multitude of distractions we face daily. Moreover, 70% of marketers in Singapore have ramped up their video marketing budgets, acknowledging its unparalleled power to engage audiences and drive conversions.

So, what does this mean for your business? Simply put, if you’re not leveraging video content, you’re missing out on a golden opportunity to engage with your target market in a meaningful way. But fret not, as we’re about to explore the types of video content people actually want to watch, turning casual viewers into loyal customers.

Most Watched Types of Online Video Content In Singapore

Most Watched Types of Online Video Content In Singapore

Animation Videos

First on our list are animation videos, a format that’s not just for kids anymore. These videos have the power to simplify complex topics and make them engaging. For businesses, this means you can convey your brand message or explain a complicated product in a way that’s both entertaining and easy to understand. The creative possibilities are endless, making it a go-to choice for brands aiming to stand out in a crowded market.


Vlogs offer a personal touch that other formats often lack. They allow viewers to see the face behind the brand, fostering a sense of connection and trust. For businesses, vlogs can serve as a platform to share industry insights, and company updates, or even spotlight employees, turning your brand into a relatable personality rather than just a corporate entity.

Email Videos

You might be wondering, “Videos in emails? Really?” Yes, really. Embedding videos in your email marketing campaigns can significantly boost engagement rates. It’s a refreshing break from the text-heavy content people are used to seeing in their inboxes. For businesses, this means higher click-through rates and, ultimately, more conversions.


Nothing builds trust like a good old-fashioned testimonial, but when it’s in video format, it’s even more compelling. Video testimonials allow potential customers to see and hear real people sharing their genuine experiences with your product or service. This translates to powerful social proof that can significantly influence purchasing decisions.

Live streams

Live streams are becoming increasingly popular in Singapore, offering real-time engagement that other video formats simply can’t match. Whether it’s a live Q&A session, product launch, or an exclusive behind-the-scenes look, live streams provide an immediate and interactive experience for viewers. This format offers a unique opportunity to connect directly with your audience, answer their questions in real time, and build a sense of community around your brand.

Behind the Scenes

People are naturally curious, and a behind-the-scenes video can satisfy that curiosity by offering a glimpse into your company’s day-to-day operations. It humanises your brand and shows that there’s a dedicated team working hard behind the products or services you offer. For businesses, this transparency can be a unique selling point, setting you apart from competitors.

User-Generated Content

User-generated content (UGC) is a goldmine for businesses. These are the types of video content people love watching, created by your customers and showcasing your product or service in real life. Not only does this provide authentic social proof, but it also encourages more customers to share their own experiences. Leveraging UGC can significantly boost credibility and foster community engagement, all while providing you with free marketing material.


How-to videos or tutorials are incredibly popular because they offer real value to the viewer. They answer questions, solve problems, and demonstrate how to get the most out of a product. For businesses, this is an excellent way to establish your brand as an industry expert. Plus, well-executed tutorials can reduce the number of customer service queries, saving you time and resources in the long run.

Product Videos

Product videos serve as a visual catalogue, allowing potential customers to see your product in action before making a purchase decision. These videos can showcase features, benefits, and even compare your product against competitors. For businesses, this can significantly shorten the sales cycle and improve conversion rates, as customers are more likely to buy a product after watching a video about it.


Webinars offer in-depth knowledge and expertise, often featuring guest speakers who are industry experts. They’re an excellent tool for lead generation, as attendees usually sign up in advance, providing you with valuable contact information. For businesses, webinars can help establish your brand as a thought leader in your industry, while also nurturing relationships with potential customers.


Video contests can create a buzz like nothing else. They encourage user participation and sharing, which can rapidly expand your brand’s reach. For businesses, this means not only increased brand awareness but also the acquisition of user-generated content that can be repurposed for future marketing efforts.

Choosing the Right Video Content Producing Company

Most Watched Types of Online Video Content In Singapore

After exploring the various types of video content that can boost your brand, you might be wondering, “Who can help me create these videos?” The answer lies in partnering with a reliable video content-producing company. But what should you look for?

Expertise and Experience

Choose a company with a proven track record in producing a variety of video content. Experience matters, as it ensures that the company can adapt to different styles and industries.

Creativity and Innovation

Look for a company that doesn’t just follow trends but sets them. Creative flair and innovative approaches can make your videos stand out in a crowded digital landscape.

Technology and Tools

Ensure that the company uses the latest technologies and tools for video production. This guarantees high-quality output that meets current market standards.

Client Testimonials

Always check reviews and testimonials. They provide an unbiased view of the company’s capabilities and customer service.

Mapletree Media

mapletree media

Mapletree Media, thriving since 2006, is a pillar of digital excellence, especially in video content production. Our 17-year journey showcases a commitment to ‘Making Brands Shine Online’, a promise we’ve upheld through collaborations with notable names like STB, Banyan Tree, Hong Leong Group, Changi Airport, the Ministry of Manpower (WSH), Yeo Hiap Seng, NTU, Thomson Medical, and Pan Pacific. These partnerships are a testament to our expertise in enhancing online brand profiles. With a team skilled in various digital domains, we’re not just a choice but a comprehensive partner for bringing your brand’s story to life in the digital world.

Choosing to work with us goes beyond selecting a digital agency. It’s about forming a partnership with a team that’s wholly dedicated to bringing your brand’s unique story to life in the digital landscape. Recognising the critical role of video in today’s market, Mapletree Media stands as an essential ally for your business, equipped to craft compelling brand stories that leave a lasting impression. Embark on this journey with us and experience the distinctive impact we can bring to your brand.

Make your
brand shine!


In today’s digital age, understanding the most-watched types of online video content is more than just a curiosity—it’s a necessity for any brand looking to make a lasting impact. From animation videos and vlogs to webinars and contests, each type of content offers unique advantages that can elevate your brand and engage your target audience. 

The key to successful video marketing doesn’t just lie in the type of content you produce; it’s also about partnering with the right video content-producing company. With trusted partners like Mapletree Media, you can navigate the complex landscape of video content with ease and confidence.

So, whether you’re a brand manager, content creator, or entrepreneur, it’s time to embrace the power of video content. Experiment with different formats, leverage user-generated content, and don’t shy away from innovative approaches. After all, in the fast-paced world of digital marketing, standing still is not an option.