Ever found yourself engrossed in a two-minute video and thought, “Wow, I need to know more about this company?” If that’s a yes, you’ve already witnessed firsthand why corporate video is important for your business. 

Forget the days when video was just for blockbuster movies or cute pet compilations; today, it’s an essential tool that can transform how people perceive and engage with your brand. Intrigued? Stick around as we unravel the game-changing benefits that corporate video can bring to your business strategy. Trust us, you won’t want to miss this!

The Growing Importance of Video Content

growing importance

Now that we’ve piqued your interest, let’s kick things off by exploring the surging significance of video content. Gone are the days when articles and blog posts ruled the digital space. In today’s fast-paced world, videos have become the undisputed king of content. 

According to recent statistics, an astounding 85% of internet users in the United States watch video content monthly on any of their devices. That’s a massive audience you simply can’t afford to ignore! But it’s not just about sheer numbers; it’s about the quality of engagement. Videos are processed by the brain 60,000 times faster than text. That means your message not only reaches your audience quicker but also sticks around longer.

Enhancing Brand Image and Identity

Right, so we’ve established that video is big. But what can it specifically do for your brand? Picture this: a well-crafted corporate video can be the virtual handshake that introduces your brand to potential customers. It gives your business a face, a voice, and even a personality. 

This isn’t just any regular form of storytelling; this is your brand’s narrative in a compelling, visual, and audial format. You can showcase your company values, culture, and uniqueness, all in a way that resonates emotionally with your audience. 

And let’s be honest, in a sea of competitors, standing out is not just important—it’s vital. A memorable corporate video can set you apart and elevate your brand image to new heights.

Increased Engagement and Conversion

So we’ve nailed the why and the what; now let’s talk about the ‘wow’ factor. Ever wondered why social media platforms like Instagram and Facebook are continually pushing video content? It’s simple—videos generate more engagement than any other form of content. We’re talking likes, shares, and most importantly, conversions. 

Imagine having a video on your landing page; you can increase conversions by a staggering 80%. It’s like having a salesperson working around the clock, without the overheads! And the best part? This isn’t just a one-off interaction. Videos encourage repeat visits, creating a cycle of engagement that turns casual browsers into loyal customers.

SEO Benefits

Why corporate video is important for your business

Alright, let’s shift gears a bit and talk numbers — or more specifically, rankings. You see, corporate videos aren’t just eye candy; they’re also SEO gold. Here’s why:

  1. Reduced Bounce Rates: A compelling video can make visitors stick around, reducing your site’s bounce rate. Search engines love that!
  1. Increased Dwell Time: The longer a user stays on your page to watch a video, the more search engines consider your content relevant. This can positively affect your rankings.
  1. Boosted Backlinks: High-quality video content can earn you some serious backlinks, another metric that search engines adore.

So, adding a corporate video to your webpage isn’t just an aesthetic choice—it’s a strategic one that can vault you up the search engine rankings.

Building Better Customer Relations

From enhancing your SEO game, let’s switch lanes to something even more personal: building robust customer relations. Video content offers an unprecedented level of intimacy; it’s almost like having a face-to-face chat with your audience. Whether it’s a behind-the-scenes look into your operations or a customer testimonial, videos can break down barriers. The result? A stronger emotional connection with your customers. Remember, people don’t just buy products; they invest in relationships.


At this point, you might be thinking, “All these benefits sound great, but what’s the catch? Surely this is going to cost me an arm and a leg?” Not necessarily. Yes, there are initial costs involved in producing a quality corporate video, but consider it a long-term investment. 

Unlike traditional advertising that has a limited shelf life, a timeless corporate video can deliver returns for years to come. And here’s the kicker: with the advent of affordable video editing software and equipment, creating a stellar corporate video doesn’t have to break the bank.

How To Get Started

Convinced that corporate videos are the way to go but not sure where to begin? Don’t fret, we’ve got you covered. Here’s a simple roadmap to kick things off:

  • Define Your Objectives: Are you looking to boost brand awareness, drive sales, or perhaps both? Knowing your goals will shape the type of video you’ll make.
  • Choose Your Format: From explainer videos to testimonials, the possibilities are endless. Pick a style that aligns with your brand and message.
  • Script and Storyboard: Even the best videos start as a simple idea. Flesh it out with a script and a storyboard to ensure your vision translates perfectly onto the screen.

And if you’re looking for a top-notch video production company consider Mapletree Media.

Mapletree Media

Mapletree Media, established in 2006 as a distinguished digital agency and media owner, has become a cornerstone of digital excellence. Celebrating over 17 years of industry prowess, we pride ourselves as a versatile partner for a wide array of clients, including those in the public sector, corporations, and SMEs.

With a rich history of over 2000 satisfied clients, our portfolio is a testament to our ability to elevate online brand identities. Our partnerships with esteemed names like STB, Banyan Tree, Hong Leong Group, Changi Airport, the Ministry of Manpower (WSH), Yeo Hiap Seng, NTU, Thomson Medical, and Pan Pacific underscore our expertise.

At Mapletree Media, we offer a comprehensive spectrum of services, encompassing website design and development, mobile app innovation, engaging landing page design, and a full suite of digital marketing solutions such as SEO, SEM, social media marketing, and notably, video production. Our case studies provide a deeper understanding of our achievements and client successes.

When it comes to corporate video projects, we are a one-stop solution, adept at producing everything from informative explainer videos to high-end corporate films. Our team, a blend of seasoned professionals and fresh talent, delivers a perfect mix of innovation and seasoned expertise. We do more than just master the technical aspects; we focus earnestly on our clients’ specific needs, aiming to bring your vision to life in the most impactful way.

Make your
brand shine!


So there you have it, a deep dive into why corporate video is important for your business. From skyrocketing your SEO rankings and enhancing your brand image to fostering better customer relations, the benefits are manifold. And with cost-effective options aplenty, there’s no reason not to jump on the corporate video bandwagon. Whether you’re a seasoned business or a fresh start-up, it’s high time to pivot towards this impactful medium. Your brand will thank you, and more importantly, so will your audience.

FAQs on Why Corporate Video Is Important for Your Business

What is the purpose of a corporate video?

The primary purpose of a corporate video is to effectively communicate your brand’s story, products, or services to a targeted audience. It serves as a versatile tool for various communication needs, from internal training to external marketing, ultimately aiming to engage viewers and drive action in a way that other media formats may not achieve as successfully.

Why you need video for your business?

Video is essential for your business because it increases engagement, enhances user experience, and boosts your SEO rankings. In a digital landscape saturated with information, videos offer a more interactive and impactful way to connect with your audience. They can simplify complex information, evoke emotions, and most importantly, convert passive viewers into active customers.

Is video the best way to advertise?

While video can be an incredibly effective advertising medium, claiming it as the ‘best’ way to advertise depends on your specific goals and audience. Videos often lead to higher engagement and can be highly shareable, but they should be a part of a diversified marketing strategy that may also include text-based content, images, and other forms of media.

What is the process of creating a marketing video in Singapore?

The process of creating a marketing video in Singapore usually starts with identifying your objectives, followed by scriptwriting, pre-production, filming, post-production, and finally, distribution. Companies often collaborate with video production agencies, like Mapletree Media to produce high-quality content. Agencies like them offer end-to-end solutions, ensuring your video aligns with your brand ethos and business goals.