E-commerce Website Development

The search bar should always suggest results to the customer. It should help save the user’s time and enables you to send traffic to product landing pages. Spark their interests through promotions, discounts, or holiday-themed sales. With good graphics and copywriting, you can push people from the homepage to one or more landing pages within your website. Some of the best websites with user-friendly landing pages are like Google and Facebook. Landing pages can increase the amount of time your user spends on your site.

The best e-commerce sites provide options. Come up with a creative way to show your users the products that are related or complementing to the items they searched. This way, users spend more time browsing on your platform, which can increase your sales. Your social media pages like Facebook, Twitter and more should be integrated to your website. Make sure to put social share buttons on every product landing pages so users can easily share the products they see with their colleagues. People will share it to their peers if they find it relevant to them or if there’s a promotion they can’t miss.

Allow your users to browse through a wide range of products based on popularity or prices. Unlimited amount of filter options can make their buying journey smoother. Take Shopify filter options for instance. Supporting people’s varying priorities whenever the shop is an integral part of UX design. Some people don’t fancy clicking to the next page so enable a bottomless scroll button. The key nailing an e-commerce website design is its functionality.

Providing clean and concise product information to your buyer is highly important in a product landing page. Uncertainty is the number one enemy of eCommerce sites. When the buyer is unsure about a product, he or she will not feel the eagerness to complete the purchase. Aside from general product details, you should also show the availability of the product. Encourage them to sign up and notify them immediately once the product becomes available.

Employ a responsive design which assures the customer that their selected items have been added to their cart. Show them the total number of product items they want to order and make sure your web design is easy enough for them to add more of the same items they got. It’s best if your platform’s cart saves the items so it stays there even if the person isn’t ready to place the order right now. They can come back for it on another time to continue the purchase.

Some people want their orders shipped immediately and are willing to pay more for it. Others are fine with the regular shipping methods. Truth is, we never know how urgent they need the product they’re buying so let them choose their ideal shipping mode. In addition, show the customer the breakdown of their expenses. Let them see the calculations of the product prices, shipping fees, and taxes. The more information you give the better it is for them and you. It can help you build trust and ensures them a smooth buying process.

Finally, clicking the “place order” button should be a breeze. Greet them for successfully completing the process, send them a confirmation email, and provide a tracking number for their orders. Give them means of tracing their orders so they have an idea on how long they’re going to wait before they receive the products. Alert them once the items have been shipped and thank them after they received the product.