{"id":3627,"date":"2017-08-16T09:09:07","date_gmt":"2017-08-16T09:09:07","guid":{"rendered":"http:\/\/mapletreemedia.com\/?p=3627"},"modified":"2020-01-06T08:42:56","modified_gmt":"2020-01-06T08:42:56","slug":"search-engine-optimisation-company-best-practices","status":"publish","type":"post","link":"https:\/\/mapletreemedia.com\/search-engine-optimisation-company-best-practices\/","title":{"rendered":"9 Things that a Search Engine Optimisation Company does to Help You Outrank Your Competition"},"content":{"rendered":"

The competition between businesses exists not only in the physical world but also on the world wide web. One of their priorities? Be found on the first page of Google, Yahoo, or Bing. They actively seek the help of a Search Engine Optimisation Company to do this. Their marketing teams work closely with these third-party service providers in order to grasp the best SEO practices which they can further use in order to outrank their competition in the digital world. <\/span><\/p>\n

As the client, you must know how these SEO agencies can help you. This article will give you a walkthrough of the nine things that an SEO specialist<\/a> should do to help rank better in search engines: <\/span><\/p>\n

They will develop a keyword strategy for your website<\/b><\/h3>\n

The first and major SEO best practice is in the little things I\u2019d like to call \u201ckeywords\u201d. In fact, the keywords you choose will determine how hard it is for your website to rank in search engines. If you\u2019re paying for guys who don\u2019t know what keywords to target, then your SEO efforts are doing more harm than good. Only the right keywords can help bring your website and content to your target audience. <\/span><\/p>\n

Instead of teaching you how to do your keyword research, I\u2019ll introduce you to the world\u2019s most used keyword planning tool: <\/span>Google Adwords.<\/b> When you know your tool, you\u2019ll be able to use it to find the best keywords to use in your website\u2019s content.<\/span><\/p>\n

Google Adwords, a service from the world\u2019s most popular search engine is undeniably the quickest and easiest tool that content marketers and SEO specialists use today. SEO companies use it to look for keywords that are related to the services of their clients. It also shows the average monthly searches of every word and how strong the competition it is in ranking with those keywords. <\/span><\/p>\n

Now, search engine optimisation companies have SEO specialists in their team. These people are the <\/span>master strategist <\/span><\/i>who can plot your website\u2019s keywords for you. They most likely use other keyword planning tools\u2014some are more accurate than Google Adwords. Team up and work closely with these people. As the client, you should be aware of your SEO strategy and how these geniuses will do it. \u00a0<\/span><\/p>\n

They will encourage you to create high-value, long form content<\/b><\/h3>\n

Based on Search Engine Journal<\/a>, <\/span>the top ranking content in Google are articles with more than 2000 words. We present to you the graphical representation of their findings below:<\/span><\/p>\n

As you can see, the average word count of those who landed in the first spot on Google is 2416. That\u2019s only three to four paragraphs more<\/strong> than the content which landed on the 10th spot.\u00a0<\/span><\/p>\n

Now, marketers such as Neil Patel produce high-quality blog posts with more or less than 4,000 words each. His blog gets more than 100,000 visits monthly. Other content marketers and bloggers follow this trend as well. The standards get higher every year as <\/span>more <\/b>people and businesses engage in digital marketing. <\/span><\/p>\n

But I thought people get bored in reading long articles?<\/i><\/b><\/p>\n

When SEO first arrived in the marketing scene, it had robots who crawl over articles and push keyword-stuffed articles to the top. The result? A lot of websites with low-quality content got more traffic than those websites with useful ones. A short, spammy, and nonsense blog post can rank as long as it has the keywords that the ancient Googlebots looked for. This is the rise of short form content and a lot of Gen X and Y people have witnessed this. Some liked the idea of short and sweet articles, but most of them found it shallow too. <\/span><\/p>\n

Good thing they changed everything. The Googlebots which crawl over the content of millions of websites is smarter, making SEO more difficult. They have an algorithm that no ordinary person can explain, but SEO specialists can ride in order to improve your rankings. One way to do that is to write high-value, long form content<\/a>\u2026 and do it without boring your readers! <\/span><\/p>\n

They will improve your website\u2019s UX with multimedia<\/b><\/h3>\n

This is one of the golden rules of blogging. Using images, videos, and\/or charts in your content will make it readable, even if it\u2019s more than 2000 words long. These promote better user-experience. <\/span><\/p>\n

The key is to cut your prose right and place the image right where it is needed. <\/span><\/p>\n

In addition, multimedia content such as infographics is shared more than its prose counterparts. I am personally attracted to aesthetically appealing and informative infographics. It\u2019s the best way to present a <\/span>complicated <\/b>issue or process because the creator translates the data into something engaging and bite-sized.<\/span><\/p>\n

They will require you to put up practical content <\/b><\/h3>\n

While infographics are shareable, it doesn\u2019t always become viral. It\u2019s because the aim of infographics is to <\/span>inform<\/b> and you need more than that to become viral. <\/span><\/p>\n

According to Dr. Jonah Berger, a marketing professor at The Wharton School of the University of Pennsylvania, a highly-actionable or <\/span>practical content is 34% more likely to go viral<\/span><\/a> than the regular ones. If your content offers practical tips to your readers, they will most likely read it and share it with their peers whom they believe can relate to the content.\u00a0<\/span><\/p>\n

Therefore, we encourage you to simplify the topic you want to write about. Break the information so you can form a good\u00a0listicle<\/em> (list + article). Produce more “how-to” content. People love that and it might be the reason for them to love yo<\/p>\n