In order to increase your sales and improve your SEO rankings, you need a content that works. It’s either you hire someone to be your in-house writer or avail content writing services from a digital agency. Whatever path you choose, you have to produce optimised, high-quality articles which you can share on all your social media and email marketing platforms.

Content that appeals to people and the search engine

There are a lot of writers and each one of them possess a different writing style. The advantage of working with agencies which provide blogging and web copywriting services is that they have writers who specialise in ‘internet writing’.



To us, internet writing is the marriage of text and multimedia. The blog isn’t shorter but it includes multimedia and a responsive design which hooks the reader’s attention.

Below are some of the best blogging formulas we have tried and tested. You can use them to produce content that works for people and the search engine:


The Top and Listicle Formula

Here are some content (article titles) which follow this formula:


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25 Things that Content Marketers Do Every Morning to be More Productive

13 Reasons Why You Should Start Guest Posting

15 Ways to Show the Strength of Your Brand

21 Signs that it’s Time to Fire Your SEO Guy

17 Untapped Ways of Getting Backlinks to your Website


These articles are written as a list, hence the name listicles. It is great for skimmers—they can pause for a moment and resume reading instantly. Articles in this format look less cluttered and organised, hence it is easier to read. The writer breaks the idea into different themes and ideas so creating a listicle for a complicated topic will be helpful.

Not to mention, headlines with numbers get 36% more clicks than regular, number-free headlines. Check out this graph from Conductor: 


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How to create listicles:

  1. Create a topic

Brainstorm your blog post ideas. The more, the merrier! Then, determine which of the ideas will be beneficial to your brand. Finally, visualise the article framework. Organise your thoughts from the beginning until the end.

  1. Get the best sources of information

It is time to fill in the missing information. Research in order to elaborate the themes and ideas under each subheading.

  1. Write the Listicle

Finalise the content and check for grammatical errors. When the article is good to go, it is time to format the blog post in your CMS together with your chosen graphics.


Skyscraper Technique


This technique drove a lot of content marketers speechless in 2016. It is dubbed as one of the best ways to get relevant backlinks to your website, which eventually grows your website traffic.


How to apply the Skyscraper Technique


  1. Research a top performing article with subjects which are beneficial to you

You have to identify the content that people look for in your industry. Focus your blogs on those topics. Strive to be a linking asset. It is okay even if a lot of other websites published articles of the same topic. You’ll learn to topple these competitors.


  1. Write a better article

Make it longer, more thorough, updated, and readable. If your blog’s content reads and looks better than your competitors, your content can survive the internet jungle.


  1. Build an empire

Email the link to your article to the site owners that have already linked out to similar content as yours. Tell them that you’ve created something similar, yet more updated. Getting cold responses are inevitable, but you’ll be surprised with some people who are willing to link back to you.


We can also take some work off your shoulders. Mapletree Media offers copywriting and content writing services that are guaranteed to boost your sales and SEO.

Talk to us.


The Ultimate Guide Formula


These are how-to articles, but as an in-depth guide to your readers.

Basically, you will produce a guide for something that is deemed useful to people and other authority websites in your niche or industry. Once published, reach out to the brands you mentioned to let them know about the media mileage you’ve given them. Take this opportunity and ask them to share your article on their social media platforms. It’s better if they link one of their articles back to your content.


How to create the Ultimate Guide:

  1. Research content opportunities

Figure out which topic is the best to discuss deeper in a blog. If it is in line with big and trending issues, the better. It will be your edge in your niche.

  1. Write the Guide

Take time in writing the guide. You need to produce high-quality content. It might take a day to finish the first draft.

  1. Publish and inform the brands mentioned

Once the post is live on your site, email the brands you’ve mentioned. Again, ask them if they can share the article to their network.


Statistics and Research Formula

A blog about statistics or the result of a study is a magnet of backlinks. The digital world is hungry for sources. If you can conduct a study and produce relevant data, do it, and produce an article which discusses the profounding results.


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How to write a Statistics blog post

  1. Agree on the research topic

The subject of your study must be beneficial to people working or interested in your industry.

  1. Gather data

It’s best to work with statisticians or research experts on the best ways to gather data. These people can also help you decode the results of the research.

  1. Write the stats post

Disclose the outcome of your research in blog format. Include the tables and charts which help readers understand the results of your study better. Be concise with the discussion. The process is similar to your thesis or dissertation but you are not required to write something as formal as that.

  1. Reach out to the websites

Implement the final step of the skyscraper blogging technique here. Tell the blogs about the results of your study. You can also share this article on social media pages and your email blast. Maximise your resources to make sure that your study reaches the websites and writers who can potentially use your findings in their articles. 


Expert Roundup Blog

This is a partnership blog. You will co-create a blog with an influencer in your niche. Use this to grow your network and build online authority in your industry.


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How to create an expert roundup blog

  1. Cultivate the topic

Brainstorm the blog and its messaging. It must be newsworthy or simply worth the public attention. If the blog you’re planning to write addresses a problem or an issue, the better.

  1. Look for talking heads or research experts

Once you found potential resource speakers, email them one by one. If your top choice isn’t available, move on to the next. You can also collate responses from a lot of industry experts. Edit all of their responses until it all fits like a puzzle. Write your blog post afterwards.

  1. Reach out the experts once published

Thank the person/s you interviewed and ask them to share a copy of the article on their social media accounts. You can gain additional traffic from their network.

Blogging is the best way drive traffic to your website. Your blogging and content marketing skills will be sharper if you know what to write and how to write it.

We can also take some work off your shoulders. Mapletree Media offers copywriting and content writing services that are guaranteed to boost your sales and SEO. Talk to us regarding the content you need and we’ll gladly assist you with your goals.

The competition between businesses exists not only in the physical world but also on the world wide web. One of their priorities? Be found on the first page of Google, Yahoo, or Bing. They actively seek the help of a Search Engine Optimisation Company to do this. Their marketing teams work closely with these third-party service providers in order to grasp the best SEO practices which they can further use in order to outrank their competition in the digital world.

As the client, you must know how these SEO agencies can help you. This article will give you a walkthrough of the nine things that an SEO specialist should do to help rank better in search engines:

They will develop a keyword strategy for your website

The first and major SEO best practice is in the little things I’d like to call “keywords”. In fact, the keywords you choose will determine how hard it is for your website to rank in search engines. If you’re paying for guys who don’t know what keywords to target, then your SEO efforts are doing more harm than good. Only the right keywords can help bring your website and content to your target audience.

Instead of teaching you how to do your keyword research, I’ll introduce you to the world’s most used keyword planning tool: Google Adwords. When you know your tool, you’ll be able to use it to find the best keywords to use in your website’s content.

Google Adwords, a service from the world’s most popular search engine is undeniably the quickest and easiest tool that content marketers and SEO specialists use today. SEO companies use it to look for keywords that are related to the services of their clients. It also shows the average monthly searches of every word and how strong the competition it is in ranking with those keywords.

Now, search engine optimisation companies have SEO specialists in their team. These people are the master strategist who can plot your website’s keywords for you. They most likely use other keyword planning tools—some are more accurate than Google Adwords. Team up and work closely with these people. As the client, you should be aware of your SEO strategy and how these geniuses will do it.  

They will encourage you to create high-value, long form content

Based on SERP IQ’s study in 2012, the top ranking content in Google are articles with more than 2000 words. We present to you the graphical representation of their findings below:


9 Search Engine Optimisation Company Secrets that Help You Rank Better

“The longer the content, the better.” – SERP IQ’s study in 2012

As you can see, the average word count of those who landed in the first spot on Google is 2416. That’s only three to four paragraphs more than the content which landed on the 10th spot. 

Now, marketers such as Neil Patel produce high-quality blog posts with more or less than 4,000 words each. His blog gets more than 100,000 visits monthly. Other content marketers and bloggers follow this trend as well. The standards get higher every year as more people and businesses engage in digital marketing.

But I thought people get bored in reading long articles?

When SEO first arrived in the marketing scene, it had robots who crawl over articles and push keyword-stuffed articles to the top. The result? A lot of websites with low-quality content got more traffic than those websites with useful ones. A short, spammy, and nonsense blog post can rank as long as it has the keywords that the ancient Googlebots looked for. This is the rise of short form content and a lot of Gen X and Y people have witnessed this. Some liked the idea of short and sweet articles, but most of them found it shallow too.

Good thing they changed everything. The Googlebots which crawl over the content of millions of websites is smarter, making SEO more difficult. They have an algorithm that no ordinary person can explain, but SEO specialists can ride in order to improve your rankings. One way to do that is to write high-value, long form content… and do it without boring your readers!

They will improve your website’s UX with multimedia

This is one of the golden rules of blogging. Using images, videos, and/or charts in your content will make it readable, even if it’s more than 2000 words long. These promote better user-experience.

The key is to cut your prose right and place the image right where it is needed.

In addition, multimedia content such as infographics is shared more than its prose counterparts. I am personally attracted to aesthetically appealing and informative infographics. It’s the best way to present a complicated issue or process because the creator translates the data into something engaging and bite-sized.

They will require you to put up practical content

While infographics are shareable, it doesn’t always become viral. It’s because the aim of infographics is to inform and you need more than that to become viral.

According to Dr. Jonah Berger, a marketing professor at The Wharton School of the University of Pennsylvania, a highly-actionable or practical content is 34% more likely to go viral than the regular ones. If your content offers practical tips to your readers, they will most likely read it and share it with their peers whom they believe can relate to the content. 

Therefore, we encourage you to simplify the topic you want to write about. Break the information so you can form a good listicle (list + article). Produce more “how-to” content. People love that and it might be the reason for them to love yo


They will teach you how to use keywords naturally and place them strategically

As a content writer, I have rules on where my keywords should be in the article. It has to be within the first 100 words, the SEO title, the URL, the alt text of images, and in at least one subheading. Make use of the Yoast SEO in WordPress. It tells you how SEO-friendly your article is.

More importantly, you have to sprinkle synonyms of your keywords throughout the article. Use it naturally in a sentence and avoid overusing it. Your readers (and Google) will not like that!

They will optimise your SEO Titles and Meta Descriptions

In an article published in Wordstream, Larry Kim discussed how the Google algorithm, Rankbrain determines the fate of websites in the search engine. There is a direct relationship between the website’s clickthrough rate and its SEO rankings. Basically, the higher your CTRs are, the larger SEO success is waiting for you.

Let me paint the picture for you. Imagine searching for your target keywords on Google. The search engine shows your website at the bottom of the first page of the results. If more people click through your link compared to your competitors, there is a possibility that you will outrank them in the future.

To do that, you have to make your SEO headline and meta descriptions clear and clickable. Use numbers, power words, or parenthesis and brackets in your title to make it attractive to the readers.

Larry Kim also discovered that pages with bounce rates lower than 76% rank higher. That means you have to keep your site visitors read your content and stay on your site for a longer time.

This is a deeper and personalised topic. Businesses should develop their own, unique strategies to lower their bounce rates. Maybe we can help you with that! 🙂


Keep your URLs short

As our blog posts become longer, URLs go shorter. Don’t you forget that!

An article in Moz suggests that you keep your URLs shorter than 60 characters. Anything longer than that will do harm to your rankings. Make sure your keyword is in there, together with other supporting words. Remove articles and stop words from your URL too. Again, use the Yoast SEO in WordPress. It tells you when your slug is too long.

Keep the inbound and outbound links related to the post and anchored text

One thing is for sure: linking your blog to authoritative websites does good to your SEO. An authoritative website tends to have a high page authority (PA) and domain authority (DA). There are free online tools like the MozBar which helps you determine a website’s authority.

I remember a time when I guest blogged on a marketing website. The editor asked me to link my articles to blogs or articles with a page authority higher than 70. Of course, these links should be related to my article. I’ve been doing the same thing and I believe you should do it too.

The same thing goes with internal links. It is best if you link your new articles to an older article within your website. This enhances user-experience, promotes website navigation, and decreases the website’s bounce rates.

Sounds good, right? But, we don’t recommend linking your article too much. Pick the best inbound and outbound links and strategically place them within the article. Use anchor texts properly. It’s a highlighted text on the blog so make sure it is worth highlighting.

Wait with you until the magic happens!

As the old saying goes, patience is a virtue. The magic of SEO doesn’t happen overnight. It will take days, months, or even years. The length of time you will spend waiting depends on three things:

✔ The SEO company you hired to help you

✔ The keywords you chose and

✔ The quality of your content

Of course, you have to show a grit personality towards your goal. If you want to rank better, set the bars high!

You just found the Search Engine Optimisation Company who knows how to implement the SEO best practices mentioned above.



All of these tips need implementation. With Mapletree Media, you have a team of people who can strategically plan your keywords, improve your website’s user-experience, and produce high-quality content.

Work with Mapletree Media and outrank your competition in the digital world!