Making a website about your company or business seems like an easy task and it is! However, what most people fail to understand is that to have a successful website, you need to have traffic. Then you query, “Right, how do I get traffic to my website?” Let Mapletree Media introduce you to SEO and how much the service pricing is in Singapore.
What is SEO?
To start, let’s get to know the basics. SEO stands for Search Engine Optimisation and it is a digital marketing strategy to improve your website’s presence through search engines such as Google, Bing, Baidu, etc. It is a powerful tool that will help you tremendously when it comes to creating a concrete position within search results.
We are currently living in a world where the internet and the rest of the world lie at our fingertips all from a few clicks. When we are seeking an answer to a question such as “Why is the sky blue?” or searching information on the “Best Char Kway Teow in Tanjong Pagar”, we often select the first few links we see. And THAT is exactly what we want.
However, you can’t pay search engines to appear as the first search (as easy as they may sound). The only way to properly get to that part is through organic results which are heavily influenced through SEO.
Is it Really Necessary?
Think about it- the biggest aim of using SEO is to rank and appear on the first page of Search Engine Result Pages (SERP). This is because most people won’t go searching for the 2nd, 3rd or so pages. It’s assumed that the top links are more relevant, will be more helpful and most high-quality.
With that, SEO helps to gain organic visibility thus leads to an increase in traffic on your website. This means you will gain more recognition and the purpose of you working hard on your website will finally be worth it.
Additionally, while assessing digital marketing channels, Return On Investment (ROI) is considered a priority, if not the most significant. While SEO results eat away time, an excellent strategy is worth it in the long run as it will eventually deliver excellent ROI. It is known that the first link of SERP receives 33% of all search traffic and due to the increased traffic will boost revenue too.
What Are the Types of SEO?
On-page SEO refers to the content of your website as it strategizes to optimise the site through relevant keywords. From here is where search engines understand your website and the degree of its relevance.
These are the tactics used in on-page SEO:
- Relevant Keyword Research
- Creation of Content
Off-page SEO essentially are actions done off your website to increase and optimise your ranking within search engines through aspects such as popularity, trustworthiness, authority and relevance. In simpler terms, this is done outside of the website such as promoting it on social media, building backlinks, and even a little branded searches never hurt anyone.
Technical SEO is to ensure that your website improves the technical prospect of the site itself while meeting the technical requirement of modern search engines. This in turn will increase the rank of your website through the search pages. Some of the important elements to know include indexing, rendering crawling and website architecture truly are the pillars of Technical SEO.
What to Look for When You Are Choosing the Right SEO Service
Before starting your SEO campaign, one important aspect of investing in SEO service is making you choose the right one specifically for you. There are a plethora of services that you can benefit from but having one that seems too much or too less may not work with you and your budget. With that said, here are three important factors that will help you determine the right SEO service for you.
Choosing an SEO Company That Specialises in What You Need
Most people assume that all SEO companies are the same and that it’s all methodological and very A to Z. However, that is completely false. What is true is that SEO companies all specialise in different areas. For example, if you seek a company that specialises in local visibility but aims for a broader audience, you’re not going to get the results that you expected and your goals will not be met.
Laying Out a Budget Plan That Works for Both Parties
One great thing when quoting pricing for SEO services is that it’s not fixed but instead, both parties are able to fit their work and pay around a budget plan. If your budget is on the tighter side, then you can accept packages that give you the most basic SEO service while still benefiting you.
However, if you’re okay with investing more then expect to be offered greater services that are more in-depth and extensive which in turn will tremendously improve your SEO rankings.
Understanding What Your Goals Are
Just because you’re paying for SEO services does not mean you can just leave them with a “get me to the top” without proper, clear goals. What most need to understand is that when you outsource your SEO service, you’re doing it long-term because whether you like it or not, it takes time.
That’s why setting your wants and goals is such an important factor so both parties are on the same page. These are some goals that are great to have when it comes to SEO for your website.
- Accomplishing higher SEO rankings
- Establishing credibility and trustworthiness
- Optimising the speed of the website
- Acquiring an increase in social media followers
- Increase drive of organic visibility and traffic
What Is Included In SEO Services
An SEO audit should be included in every SEO company’s services. With an SEO audit, your SEO company examines your present approach in detail. Even if you don’t have an SEO plan in place, your agency will analyse your website from an SEO standpoint, identifying areas where it excels and areas where it may be improved. While free SEO audit tools are available, they will not give your company the same level of information as a team of SEO experts.
As a result, an audit should be included in SEO services. If they don’t, it suggests a lack of planning and investment on the part of your SEO firm. An SEO audit that is missing might indicate that your agency does not intend to design a personalised strategy for your company.
They don’t want to spend the time assessing your site since they employ a template instead. The most effective tactics are those that are personalised to your company, brand, and target audience.
You need a competitive study with your SEO services, no matter how specialised your market is. Your SEO firm may identify online and offline rivals using competition analysis tools. This information may help you plan your approach, allowing you to take advantage of and profit from competition flaws.
While many SEO agencies give an initial competition study as part of their services, you want to work with firms that include competitor assessments into their plan. For example, Mapletree Media evaluates your competition on a regular basis, always seeking and finding chances. We can design competitive strategies for our clients because of this proactive attitude.
Because SEO is a long-term strategy, the term SEO services usually refer to a relationship between your company and an SEO firm. Because you’re always engaging with your agency, SEO firms should be seen as an extension of your company. This is also why progressive optimization should be part of their offerings. Your SEO service will optimise your site on a regular basis with continual optimization.
They continue to identify methods to develop and strengthen your SEO approach even after your site passes SEO criteria, allowing you to generate more money from SEO. This leads to the creation of fresh material, which is then promoted to bloggers and webmasters in your field. Your organisation and SEO firm can improve your SEO strategy no matter how advanced or effective it is. That’s why it’s vital for your company to work with an agency that understands this and sees the value in your website.
The concept of SEO services includes a bespoke plan as a key element. You can optimise your return on investment (ROI) from SEO when you have a strategy that is tailored to your business. More calls, orders, and visits to your business will result as a result of this. If you buy an SEO service bundle, make sure your team gets a customised approach from your firm. It’s critical to invest since if you skimp on SEO services, you may anticipate minimum work and sluggish results.
Your company won’t get the most out of SEO if you choose this method. With these types of techniques, most businesses fail to appear on the first page of search results, which is bad for the company because only a tiny percentage of users continue beyond the first page of search results. That is why it is critical to engage in SEO services that provide customised methods.
On-Page SEO Optimisation
Another important aspect of what SEO services entail is on-page optimization. Your SEO service works on enhancing the elements of your website for search engines like Google via on-page optimization. This might include things like generating a sitemap or changing title tags, meta descriptions, and header tags for search.
We evaluate your website’s information architecture, redirects, and internal linking structure for Mapletree Media. Our staff will also do keyword research and optimization for your website.
Off-Page SEO Optimisation
Off-page optimization should be included in every SEO plan you purchase. It refers to elements outside of your website that impact your search engine ranking. Off-page SEO strategies can boost a website’s domain authority, which is a measure of its trustworthiness and “ability” to rank highly. While on-page SEO helps search engines grasp the semantic meaning of a website and its web pages, off-page SEO helps enhance a website’s authority and Google’s view of which websites should rank first.
This might include reaching out to bloggers and webmasters to promote your website’s content or creating shareable material for your blog. Additional services might include tracking user and influencer mentions of your firm on social media, as well as improving your Google My Business profile, both of which are critical to your SEO.
SEO Monthly Report
You need an agency that your team can trust and rely on, which is why working with an SEO firm that provides frequent monthly reports is essential. As a result, when it comes to SEO services, openness is critical. Your company may get a quick insight into the effects of your SEO campaign with a performance report.
With that, your report might include information on your website’s organic traffic, conversion rate, and search engine rankings. Your SEO company’s services should involve time with your dedicated account manager in addition to receiving a monthly report.
What To Expect: SEO Pricing
To be frank, marketing initiatives for your website such as SEO is an investment that takes up an astounding percentage of your budget. That is why it is important for you to understand what you desire, your goals and your expectations. When it comes to pricing, you need to identify the pros and cons of each package and do a comparison that will benefit you the most.
Specifically, local SEO in Singapore charge per service and per package but despite that, do not hesitate to ask for a basic quotation and work from there. However, there are multiple factors that contribute to the final price point and here are a few:
- How big is your website
- Number of pages that need optimisation
- Number of backlinks needed
- Amount of technical issues that need to be fixed
Types of SEO Pricings You’ll Get in Singapore
1. Freelance SEO
If you’re looking for a cost-effective way to increase your website traffic and rankings, consider hiring a freelancer. A freelancer who specialises in SEO has experience creating, growing, and optimizing websites. Therefore, depending on the needs of your business, an SEO freelancer can also help you create new pages and post more frequently to social media.
Price: Starting from $200 to $400 per month
2. Basic SEO Package with an Agency
The best approach to an SEO strategy is tailored to the size of your business, and the amount of competition you have, as well as your location. Basic SEO packages from an agency will usually include:
- Keyword Research
- On-site Page Optimisation
- Preliminary Assessment
- Existing Content Optimization & SEO Copywriting
- SEO Reporting
- Internal Linking
Price: Starting from $400 to $700 per month
3. Advance SEO Packages
Advanced SEO Packages offer an advanced approach to online optimization strategies. It takes into account more variables than standard packages and addresses a broader set of issues on-page and off-page. In addition, advanced SEO Packages may require more attention, time, and in-depth knowledge about the online landscape than standard packages.
Price: Starting from $700+ and onwards per month
When Should Your SEO Campaign Start?
If your budget is ready to go, the best time to start investing in SEO is as soon as you can. Time is precious in a competitive world so the longer you delay, the longer it’ll be to accumulate traffic.
Determining SEO service pricing may seem complicated but with a little effort, it can be an easy process. There is a lot to consider when it comes to outsourcing your SEO services, after all, this is for the sake of having a successful website and SEO campaign.
What Affects The Cost Of SEO Services
SEO service would most likely look at your website and perform a quick analysis of its state during a page audit. If your page contains useful, user-friendly information, straightforward navigation, infographics, videos, and CTAs (Call to Action), it will only take modest SEO operations to optimise the content, increase internal linking, and conform to Google’s requirements. If your website doesn’t have a lot of content, on the other hand, the SEO procedure will be considerably more complicated, requiring a lot of authoring, development adjustments, and optimization operations.
Number of Pages
Small sites are generally simple to optimise in terms of content. They don’t often have the architectural intricacies that larger sites do, and having fewer pages to optimise implies less effort overall. This, of course, presupposes that the site will remain modest. Part of optimization is ensuring that a site gives value and that keyword targeting allows you to reach as many searchers as feasible.
However, starting with a larger site, the more complicated optimization gets. It might be tough to optimise navigation, but it is necessary for improving the user experience and ensuring that the site has the appropriate landing pages. Depending on the content management system in use, e-commerce presents unique optimization issues, as does optimising product pages for both search and conversions.
Current website position
A good SEO strategy starts with a website audit, which allows the firm to assess your website’s existing position and indicate which parts need to be improved. It’s one of the most essential factors that allows you to estimate the cost of SEO and the time it will take to get the desired results. Reaching the top 10 or top 50 in the search results will be a considerably more difficult and time-consuming procedure if a big percentage of your subpages are listed in distant locations.
You should be able to express your expectations and indicate how much you’re willing to pay each month throughout your discussions with an SEO service. This has a direct influence on your score, which essentially translates to the number of working hours the firm will spend improving and optimising your website each month. You can anticipate faster outcomes if you’re willing to pay for additional working hours.
However, this will result in a significantly larger cost for the SEO procedure. That is until your website is tailored to Google’s requirements, your link profile is developed, no internal or external duplicate content exists, and additional activities are carried out solely to maintain high rankings.
It should be sufficient to analyse your page ranking and consider what factors might improve the situation in order to identify the most appropriate plan and estimated expenditures. The search engine robots use domain history to gain a general view of your website. The content and actions that have occurred on the domain since its inception, not only after you purchased it, are taken into consideration by Google robots.
That’s why, before you invest in a website, you should look into its domain history. It will be difficult to rehabilitate a page’s status and reputation if it has previously been used for illicit activity.
If you work in a niche business with only a few organisations specialising in the same field, the SEO agency will have an easier time improving your website’s rankings, exposure, and conversions. SEOs can’t only look at what you need to price the cost of any digital marketing campaign successfully. They must also consider what their rivals are currently doing.
SEO for a website with good content is a lot easier than SEO for a website with no content or content that has been taken from other pages. In the latter situation, Google will immediately detect that you are plagiarising material from other businesses and will punish your website by lowering its ranking. Unique content is becoming increasingly popular as a ranking criterion.
With that, it’s worthwhile to devote time and effort to writing texts that truly assist consumers and respond to their wants. It will not only improve your search engine rankings, but it will also establish you as an expert in the industry. As a result, consumers may return to your website in the future if they require further information or may suggest it to their friends and family.
Mapletree Media SEO Services
Mapletree Media’s team is knowledgeable. We analyze your business needs and develop a search engine optimization strategy customized for your website so that you achieve real ROI. Our SEO services will apply to your
- Social Media
Our SEO process is built for you, your audience, and your business. When we build the foundations of your online marketing, we focus on who’s there to see it. Our process begins with an audit of a web property and includes user experience evaluation, conversion rate analysis, competitive research, keyword analysis and content planning/creation. We use this data to determine what improvements will be most beneficial to your online business strategy.
Get your quote here.