Making a website about your company or business seems like an easy task and it is! However, what most people fail to understand is that to have a successful website, you need to have traffic. Then you query, “Right, how do I get traffic to my website?” Let Mapletree Media introduce you to SEO and how much the service pricing is in Singapore.
- What is SEO?
- Is it Really Necessary?
- What Are the Types of SEO?
- What to Look for When You Are Choosing the Right SEO Service
- What To Expect: SEO Pricing
- Types of SEO Pricings You’ll Get in Singapore
- When Should Your SEO Campaign Start?
- Mapletree Media SEO Services
What is SEO?
To start, let’s get to know the basics. SEO stands for Search Engine Optimisation and it is a digital marketing strategy to improve your website’s presence through search engines such as Google, Bing, Baidu, etc. It is a powerful tool that will help you tremendously when it comes to creating a concrete position within search results.
We are currently living in a world where the internet and the rest of the world lie at our fingertips all from a few clicks. When we are seeking an answer to a question such as “Why is the sky blue?” or searching information on the “Best Char Kway Teow in Tanjong Pagar”, we often select the first few links we see. And THAT is exactly what we want.
However, you can’t pay search engines to appear as the first search (as easy as they may sound). The only way to properly get to that part is through organic results which are heavily influenced through SEO.
Is it Really Necessary?
Think about it- the biggest aim of using SEO is to rank and appear on the first page of Search Engine Result Pages (SERP). This is because most people won’t go searching for the 2nd, 3rd or so pages. It’s assumed that the top links are more relevant, will be more helpful and most high-quality.
With that, SEO helps to gain organic visibility thus leads to an increase in traffic on your website. This means you will gain more recognition and the purpose of you working hard on your website will finally be worth it.
Additionally, while assessing digital marketing channels, Return On Investment (ROI) is considered a priority, if not the most significant. While SEO results eat away time, an excellent strategy is worth it in the long run as it will eventually deliver excellent ROI. It is known that the first link of SERP receives 33% of all search traffic and due to the increased traffic will boost revenue too.
What Are the Types of SEO?
On-page SEO refers to the content of your website as it strategizes to optimise the site through relevant keywords. From here is where search engines understand your website and the degree of its relevance.
These are the tactics used in on-page SEO:
- Relevant Keyword Research
- Creation of Content
Off-page SEO essentially are actions done off your website to increase and optimise your ranking within search engines through aspects such as popularity, trustworthiness, authority and relevance. In simpler terms, this is done outside of the website such as promoting it on social media, building backlinks, and even a little branded searches never hurt anyone.
Technical SEO is to ensure that your website improves the technical prospect of the site itself while meeting the technical requirement of modern search engines. This in turn will increase the rank of your website through the search pages. Some of the important elements to know include indexing, rendering crawling and website architecture truly are the pillars of Technical SEO.
What to Look for When You Are Choosing the Right SEO Service
Before starting your SEO campaign, one important aspect of investing in SEO service is making you choose the right one specifically for you. There are a plethora of services that you can benefit from but having one that seems too much or too less may not work with you and your budget. With that said, here are three important factors that will help you determine the right SEO service for you.
Choosing an SEO Company That Specialises in What You Need
Most people assume that all SEO companies are the same and that it’s all methodological and very A to Z. However, that is completely false. What is true is that SEO companies all specialise in different areas. For example, if you seek a company that specialises in local visibility but aims for a broader audience, you’re not going to get the results that you expected and your goals will not be met.
Laying Out a Budget Plan That Works for Both Parties
One great thing when quoting pricing for SEO services is that it’s not fixed but instead, both parties are able to fit their work and pay around a budget plan. If your budget is on the tighter side, then you can accept packages that give you the most basic SEO service while still benefiting you.
However, if you’re okay with investing more then expect to be offered greater services that are more in-depth and extensive which in turn will tremendously improve your SEO rankings.
Understanding What Your Goals Are
Just because you’re paying for SEO services does not mean you can just leave them with a “get me to the top” without proper, clear goals. What most need to understand is that when you outsource your SEO service, you’re doing it long-term because whether you like it or not, it takes time.
That’s why setting your wants and goals is such an important factor so both parties are on the same page. These are some goals that are great to have when it comes to SEO for your website.
- Accomplishing higher SEO rankings
- Establishing credibility and trustworthiness
- Optimising the speed of the website
- Acquiring an increase in social media followers
- Increase drive of organic visibility and traffic
What To Expect: SEO Pricing
To be frank, marketing initiatives for your website such as SEO is an investment that takes up an astounding percentage of your budget. That is why it is important for you to understand what you desire, your goals and your expectations. When it comes to pricing, you need to identify the pros and cons of each package and do a comparison that will benefit you the most.
Specifically, local SEO in Singapore charge per service and per package but despite that, do not hesitate to ask for a basic quotation and work from there. However, there are multiple factors that contribute to the final price point and here are a few:
- How big is your website
- Number of pages that need optimisation
- Number of backlinks needed
- Amount of technical issues that need to be fixed
Types of SEO Pricings You’ll Get in Singapore
1. Freelance SEO
If you’re looking for a cost-effective way to increase your website traffic and rankings, consider hiring a freelancer. A freelancer who specialises in SEO has experience creating, growing, and optimizing websites. Therefore, depending on the needs of your business, an SEO freelancer can also help you create new pages and post more frequently to social media.
Price: Starting from $200 to $400 per month
2. Basic SEO Package with an Agency
The best approach to an SEO strategy is tailored to the size of your business, and the amount of competition you have, as well as your location. Basic SEO packages from an agency will usually include:
- Keyword Research
- On-site Page Optimisation
- Preliminary Assessment
- Existing Content Optimization & SEO Copywriting
- SEO Reporting
- Internal Linking
Price: Starting from $400 to $700 per month
3. Advance SEO Packages
Advanced SEO Packages offer an advanced approach to online optimization strategies. It takes into account more variables than standard packages and addresses a broader set of issues on-page and off-page. In addition, advanced SEO Packages may require more attention, time, and in-depth knowledge about the online landscape than standard packages.
Price: Starting from $700+ and onwards per month
When Should Your SEO Campaign Start?
If your budget is ready to go, the best time to start investing in SEO is as soon as you can. Time is precious in a competitive world so the longer you delay, the longer it’ll be to accumulate traffic.
Determining SEO service pricing may seem complicated but with a little effort, it can be an easy process. There is a lot to consider when it comes to outsourcing your SEO services, after all, this is for the sake of having a successful website and SEO campaign.
Mapletree Media SEO Services
Mapletree Media’s team is knowledgeable. We analyze your business needs and develop a search engine optimization strategy customized for your website so that you achieve real ROI. Our SEO services will apply to your
- Social Media
Our SEO process is built for you, your audience, and your business. When we build the foundations of your online marketing, we focus on who’s there to see it. Our process begins with an audit of a web property and includes user experience evaluation, conversion rate analysis, competitive research, keyword analysis and content planning/creation. We use this data to determine what improvements will be most beneficial to your online business strategy.
Get your quote here.