As a writer myself, there is a lot that goes into SEO copywriting than just spilling out words with no proper direction. Similar to any work, you need to plan and understand what you will be writing and how you’d want it to be presented. Therefore, if you’re an aspiring copywriter, here is a guide to everything you need to know.
What Is SEO Copywriting?
The process of creating keyword-optimized text that appeals to both human users and search engine algorithms is known as SEO copywriting. In essence, it entails creating information that Google can comprehend. At the same time, that material must be the sort that people will want to read, connect to, and share.
You must consider the components of Google’s Ranking Algorithm if you want to generate highly helpful content that ranks well in Google while also funnelling paying clients or consumers to your online business. The goal of SEO copywriting is to create helpful, interesting, and valuable material that targets certain keywords so that others would willingly share it on social media sites.
This enhances your content’s authority and relevance, as well as its Google rating for the keywords you choose. As a consequence, when you strongly suggest anything, Google considers it relevant, and your SEO content results will improve. With well-crafted content, SEO copywriting allows you to target your consumers and address their unique concerns.
SEO Copywriting Tips To Keep In Mind
1. Choose the correct keywords
Keywords are used to discover information on the internet. You can get there by successfully targeting the correct keywords while keeping search intent in mind. You shouldn’t wing it when it comes to finding the proper keywords; instead, use internet software to help you out.
2. Find out what questions people are asking
Essentially, search engines have evolved into answer engines. There are many sites on Google where people enquire such as Quora and Reddit. They may all be useful resources for finding out what questions people have about your issue.
Therefore, once you’ve figured out which queries come up most frequently, you can write a better response than your SERP competition. Look at what they’re doing, make changes, and make sure you answer the question completely.
3. Examine the articles of your competitors for your target keywords
To find out what these pages have in common, type your core keyword into Google’s search box and look at the top 10 search results. This is the first thing a competent writer should do: gather optimization and copywriting ideas from your key rivals. Therefore, you will be able to see what keywords are in demand and source out useful data to use.
4. Collect original information
Sharing new and fresh facts is an effective way to engage readers. This will assist you in generating backlinks to your page, which will improve your ranks. You may conduct surveys to learn more about your clients’ interests, lifestyles, and so on.
Furthermore, accurate statistics, unique images, and catchy phrases also inspire readers to share your message with their Twitter, Facebook, or LinkedIn followers. Start gathering data for content by brainstorming and coming up with data sources your organisation already possesses.
5. Make sure your header, meta title, and meta description are all optimised
When readers glance at Google’s search engine results pages, the title is the first thing they see. You want the headline to be intriguing and provide the reader with useful information; this will enhance your organic click-through rate (CTR) and pageviews.
As a result, try to make it as clickbait-y as possible. Both consumers and search engines should be able to figure out what your content is about and what information they will discover on your page based on the title.
- Include the target keyword.
- It must be between 55 and 60 characters long.
- A Call-to-Action (CTA) is included. A CTA is an important addition to your title or meta-description. It would entice visitors to visit the website.
- It has the focus keywords in it.
- It’s about 140 and 160 characters long. It won’t fit if it’s too long, and they won’t grasp what your site can provide.
- It should be one-of-a-kind and explain where the link will take you.
- It’s possible to insert numbers, such as “10 Best Hydrating Sunscreens For Dry Skin 2021.” List headlines receive up to 2x more traffic and shares than other sorts of articles.
- Articles with bracketed clarifications perform 38% better than those without, implying that readers like to know exactly what they’ll get when they click.
- Includes terms like “learn,” “take,” “boost,” and “enhance,” among others. This could assist readers to figure out what they’ll get out of the page.
6. Include visuals in your content
Readers will spend more time on your website if you include videos, educational photos, charts, and infographics. They will also be more likely to share the visual across their social network accounts. This technique might possibly enhance the reach of your content, and the media could be utilised in Google SERPs if properly optimised.
Also, don’t forget to include image alt tags. With the popularity of Google image search on the rise, you should capitalise on this trend by including brief but concise captions for your images. More information may be found in our Image SEO and Alt Tags Guide.
7. Make your content more organised and easier to read
H2, H3, and H4 headers should reflect each new point. According to our findings, publications containing H2 and H3 tags perform better in terms of traffic, shares, and backlinks.
Make sure your headlines explain what a reader will benefit from reading particular paragraphs or the entire page. When you consider search intent and what answers consumers require, you can provide those answers in your headlines and expand on them in the paragraphs that follow.
Readers want to scan through paragraphs to obtain the information they need fast, just like headlines. Scanning large walls of text may be intimidating and difficult. Make sure the paragraphs in the copy are brief and start with the most important point. The key to good reading and user experience is clarity and concision- the whiter the space, the better the user experience.
In conclusion, there are a lot of factors that go into SEO Copywriting that will help boost your website and business. However, if you don’t have the time to do it yourself, let some professionals help you. We, at Mapletree Media, have a team of professional writers equipped with skills, knowledge and experience.
To find out more, click here to contact us.