There are millions of business blogs on the internet, but only a few of them have very high traffic and conversions. What is their secret? Here are some of the industry best practices for creating the best business blog in Singapore.
Industry experts have different ideas on the best time and frequency to post a blog. Some say you should have at least 20 blog posts a month; others say that it’s enough to post 4 times a month if you use high quality long form content.
Nevertheless, you should always be consistent about when you post. Whether you post weekly or every other day, do it regularly. Your audience needs to know when they can expect new content.
Share Relevant and Valuable Content
Don’t post for the sake of posting. Badly written blog posts will turn off readers and hurt your brand image. If you don’t have the time to do proper research, get good images or create interesting story angles, then hire Singapore content writers to do it for you.
Engage Your Readers
Ask for comments and respond to them. You can even give incentives for them to share their ideas. For example, hold contests and ask them to share their ideas in the comments section. You can also ask them to tell you what topics they want you to write about.
Promote your business blog
Many of the best business blog in Singapore also have active Facebook, Instagram and Youtube channels. Others may not run their own social media, but encourage their readers to share content. They have contests, build content partnerships, and pay for Facebook or Google ad campaigns that bring readers to their pages.
Create an Interesting Content Mix
Combine long blog posts with short posts with interesting images. Varying your format and content can keep readers interested. You can also check your analytics to find out what kind of posts gets the most response, so you can refine your content strategy and become the best blog in Singapore.