Digital advertising has exploded in popularity during the previous decade. Indeed, many of the world’s most well-known firms have switched significant portions of their marketing budgets to internet advertisements. While there are various options for digital marketing, one way stands out above the rest: Google AdWords. So come along with Mapletree Media as we delve into more about Google AdWords and figure out the costs you should be expecting.


What Does Google AdWords Do?

New Change In Google AdWords Impacts Businesses

Google Ads, formerly known as Google AdWords, is a Google-developed internet advertising platform. On July 24, 2018, the new adjustment went into effect. Advertisers benefit from the platform’s one-of-a-kind and highly successful advertising offerings. Viewers of these services pay to have their short adverts, product listings, service offers, and video material featured in the Google ad attached for site users to watch the show.

Google Ads’ system is based in part on both cookies and keywords, both of which are determined by the advertisers. Google uses certain qualities for displaying advertisement copy on relevant pages, as it is regarded. Advertisers are compensated when visitors to the site click on an advertisement while browsing. A portion of the revenue gained goes to the partner website.

Google Ads is the company’s major source of revenue, accounting for $95.4 billion of the company’s total advertising sales in 2017. Google Ads utilises a pay-per-click (PPC) pricing model while providing services. Although an enhanced bidding method can be used to automatically achieve a predetermined cost-per-acquisition (CPA), the situation should never be confused with a true CPA pricing model.


Are Google Ads Worth It?

Google advertising is a great way to promote your company. You may target audiences that are seeking your sort of products or services, especially those in your area, with an ad for your business. Google is the ideal platform for advertising your business because of this targeted strategy. However, the internet is busy, and convincing consumers to visit your website above all of the other options is a constant battle that site owners are well aware of.

About 74.5% of the search market belongs to Google. In terms of display advertising, this makes it the world’s largest network. Google’s display advertising reaches over 80% of global users, according to Google Benchmarks and Insights. According to Google Investor Relations, advertising accounts for 97% of Google’s overall income.

These figures only help to emphasise how critical Google Ads is to the company’s overall success. Google’s first aim is to develop its Google Ads product on a regular basis. Advertisers are more successful when Google works harder. This results in a win-win situation for Google Ads.

How To Use Google AdWords

A keyword is a term or phrase that a user types into their browser to find your ad. For the terms you choose, your advertising will appear. Google tracks the number of times your advertisements are clicked and costs you for each one. They also keep track of impressions, which is just a figure that indicates how frequently consumers had already seen your advertisement when they searched for that particular phrase.

The click-through-rate, or CTR, is calculated by dividing clicks by impressions. This is just the proportion of users that click on your advertisement to get to your promoted page. This is crucial since the click-through rate reveals which advertisements are effective and which are not.

Comparable to an auction house is Google AdWords. A budget and a bid must be established. How much you are willing to spend for each click is determined by your offer. If your maximum bid is $5, Google will only display your advertisement if no one else offers a higher price. 

Assuming that all bidders have the same quality score and that Google wants to maximise their income, it stands to reason that they will display the advertisement for the business that placed the highest price for that term. Google won’t use your maximum bid, though, if other users are willing to pay less for the term for which you want your ad to appear. It optimises bids and impressions.

Thus, if your advertising generates a high-quality score, your cost per click (CPC) might be lower than your maximum price. This score is based on the user’s experience on your landing page, the usefulness of your website, and the actual ad itself.

Because they care so much about their users, they would rather keep them coming back to Google by showing them an ad that is better and more relevant to their needs. But if you’re not getting conversions, none of these things matter. A conversion might be a new lead or a sale, but generally speaking, it denotes that the user did the action you desired.

How Much Do Google Ads Cost In Singapore?

Google Ads Management, SEO & Landing Pages - Cato Marketing

Paid advertising is the focus of Google Ads, and you should set aside money for it. Ads published on the search network cost between $1 and $2 per click on average. The cost per click (CPC) on the display network, on the other hand, is less than $1. However, there are some really costly keywords with CPCs of $50 or more.

How Does It Work?

Keyword Completion

There are certain to be rivals in any business segment, and they will influence your bidding strategy, click-through rate (CTR), ad position, and CPC. The amount of money you should set up for your PPC budget will be influenced by the bid wars for specific keywords. The elements that influence the CPC are also affected by the retreat of a powerful rival.

Keyword Bids

Google Ads Customer ID | Google Ads Agency | Agenda Media

This is, without a doubt, the most important factor of the CPC. Google Ads uses a maximum CPC bid approach to determine your ad’s rank and CPC. If your bid is low, your CPC will be low as well, and vice versa. You can only specify one maximum CPC per ad group if you bid manually, but you may set various bids for each term in that ad group if you bid manually.

If you use automated bidding, you may still establish maximum bid restrictions for strategies like maximising clicks, target impression share, tCPA, and tROAS. However, if you want a higher CPC, Google may spend more than your maximum CPC.

Quality Score

With a high-quality score, you’ll be able to rank your advertising higher while paying a significantly lesser CPC. A low-quality score, on the other hand, will force you to increase your offer in order for your ad to rank higher. The quality score has a direct impact on your keyword’s CPC as well as predicting the first-page bid thresholds in your Google Ads account, which affects your ad’s position and ranking. Your quality score is affected by factors such as your ad copy, CTR and the location and rank of your ad. To put it another way, PPC fluctuates on a daily basis, and this has an impact on your CPC. Seasonality, on the other hand, has an impact on your CPC.

What Makes Google Ads So Effective?

According to online market data, Google holds a big portion of the search market, about 74.5%. This makes it the largest network for showing ads around the world. In fact, Google’s own reports show that their display ads reach over 80% of people worldwide. Also, a huge part of Google’s earnings, 97% to be exact, comes from advertising according to Google Investor Relations.

These facts show how important Google Ads is for Google’s business. Google keeps working to make its Ads tool better. When Google improves, advertisers get more success too. This way, Google Ads is beneficial for both Google and advertisers.


What Factors Into The Price Of Google AdWords


The industry has the most impact on Google Ads price. Business, marketing, finance, real estate, and technology are among the more competitive sectors in Google Ads, resulting in higher CPC. This is due to the nature of the professional services market, where a single new customer may bring in upwards of $10,000 depending on your firm, thus a CPC is a tiny amount to pay for such a large success.


Dayparting, also known as ad scheduling, is the process of determining when you want your adverts to show to potential customers. You may tell Google when you want your advertisements to appear, even though they will still go through the ad auction procedure.

What’s trending

Consumer trends and internet advertising platforms are never at a standstill. It’s critical to stay current with what’s going on in your business and sector, both emotionally and factually. With that being said, utilising tools such as Google Trends may assist you in discovering trending topics within your expertise, thus, be implemented when creating ads.

Customer habits

You must also take into account your customer’s lifespan. It takes longer for potential clients to proceed through the decision-making process for larger ticket products, and your company must remain top-of-mind during that trip. Before taking that last step, you may need to visit your website numerous times, download some information, attend a webinar, and more.


Geofencing: Everything you need to know about Location-based Marketing

You may spend more of your Google Ads budget on particular geographical locations, just as you can spend more of your money at certain times of the day. Geotargeting, or location targeting, is the term for this method. Geotargeting in Google Ads may be a great method to leverage today’s consumers’ expanding mobile traffic patterns and on-the-go buying habits, and it may play a role in how you spend your daily ad budget.

Device targeting

Consumers increasingly browse the internet on various devices, so you need to know where your most important leads are coming from. Device targeting comes into play in this situation. Say you want to appear in search results for both desktop and mobile queries, but you value mobile traffic more.

You may dedicate a portion of your money to desktop computers, but a larger percentage to mobile devices. Depending on what you’re promoting or your ad text, you could even want to spend more money on visitors from particular sorts of mobile devices.

Helpful Tips You Need To Know To Have Google Ads Work Better For You

Goals and landing pages

Instead of developing an ad first and then changing it to match your aims, it’s critical to clarify your objectives before you construct your advertisement. Meet with your marketing team to develop SMART goals for your Google Ads campaigns and a plan for your advertising.

Make sure the URL you enter when asked to when generating your ad points to a pertinent landing page. If your ad is compelling enough to be clicked, you risk undoing all your hard work if the landing page is subpar. As a result, make your landing pages as effective as possible so that your advertisement may turn a curious visitor into a paying customer.

Implement ad extensions

Ad Extensions should be used if you are running Google Ads for two reasons: they are free, they provide users more information and another motivation to interact with your advertisement.

Sitelink extensions provide consumers more compelling reasons to click on your site by extending your advertisement and adding new links to it. Additionally, call extensions to let you add your phone number to your advertisement so people have another method to contact you. Include your phone number if your customer care team is prepared to interact with and convert your audience. While app extensions give mobile consumers a link to download an app. As a result, it is easier to discover and download the software from an AppStore without having to do a fresh search.

Additional Strategies with Google Ads

While Google Ads holds the promise of elevating your business to new heights, it’s not an overnight ticket to success. A well-thought-out approach is essential to avoid common pitfalls and get the best out of your advertising efforts. Here’s a deeper dive into some actionable tips:

Master Your Ad Content

A lot of businesses dedicate time to keyword research but fall short when it comes to effective ad copy. It’s crucial that your ad copy not only includes the right keywords but also speaks to your target audience.

For instance, if you’re in the business of selling cupcakes, phrases like “buy lemon cupcakes” could be more effective. It’s about both appearing on the right search pages and enticing clicks.

Localise Your Ad Campaigns

The location of your business can play a crucial role in the effectiveness of your ads. Different regions may respond differently to certain ads, and acknowledging this in your ad strategy could be beneficial.

For instance, a bubble tea shop might find more success in areas near schools or shopping malls. Hence, localising your ads or mentioning your location could significantly enhance your campaign’s effectiveness.

Direct Traffic to Targeted Sales Pages

While it might seem logical to direct ad traffic to your homepage, directing them to a specific sales page is often a smarter move. People clicking on ads are usually in search of quick solutions, and a sales page dedicated to a particular product or service can provide a more straightforward experience, increasing the likelihood of a sale.

Embrace Comprehensive Testing

Testing is a cornerstone of understanding what resonates with your audience and what aspects of your ad campaigns need tweaking. It’s not just about what looks good to you, but what performs well in real-world scenarios.

When conducting tests, alter one element at a time, set clear goals for each test, and monitor the results over a substantial period. This methodical approach will offer a clearer picture of what’s working and what’s not, helping you refine your ad campaigns for better performance.

Pros And Cons Of Using Google Ads


Google Ads offers a remarkable platform for businesses keen on digital advertising. One of its top advantages is precise targeting, allowing businesses to display ads based on keywords, user demographics, and even the types of websites in Google’s extensive display network. This ensures that your ads reach the most relevant audience, enhancing the efficiency of your campaign.Moreover, Google Ads promises a broad audience reach, encompassing not just Google’s search engine but also other platforms like Gmail and YouTube, and countless websites within the Google Display Network. This vast reach, coupled with faster results compared to other online marketing strategies, makes Google Ads a robust tool for online advertising. 

The platform is user-friendly and less time-consuming when setting up campaigns. Additionally, the pay-per-click model ensures you only pay when users visit your site, offering a cost-effective advertising solution with measurable results. The flexibility in budget, full control over ads, and the ability to test new ideas are other notable benefits that make Google Ads a worthwhile investment for businesses both big and small.


On the flip side, the cost-effectiveness of Google Ads can be a double-edged sword, especially as you are billed for every click, irrespective of whether it leads to a sale. This could potentially result in spending on clicks from users who have no intention of making a purchase.

The competition in Google Ads can be fierce, especially in highly competitive industries, driving up the cost per click. If you’re on a tight budget, your ads may not display once the budget is exhausted, and creating a successful campaign requires a decent budget allocation to begin with. Additionally, the platform has its limitations, such as character restrictions in headlines and descriptions, which require a sharp, catchy copy to be effective. 

Keyword targeting can be complicated, necessitating a good understanding of negative keywords to prevent misdirected ad displays. The learning curve to master Google Ads and the necessity for perfect landing pages to convert clicks to sales can also demand significant time and effort. Lastly, if your product requires a longer customer decision-making process, the immediate results from Google Ads might not translate to a significant return on investment.

Why Hire An SEO Company?

For new and small businesses, diving into PPC marketing might seem like a big expense. If you’re facing this, then teaming up with an SEO agency might just be the answer.

Using Google Ads can really boost your marketing efforts. But to increase your chances of success, thinking about working with an SEO expert can help you attract more leads.

Lower Advertising Costs

Bidding on Google Ads can be tricky. Luckily, SEO experts have a good understanding of bidding, including what affects the cost per click for each keyword. This knowledge can help cut down your advertising costs.

Use of Effective Tools

While Google Ads has many features for your PPC campaign, adding some more effective marketing tools can be helpful. With an SEO agency, you can use top SEO tools to check how well your campaign is doing and better understand the market.

Boost Productivity

Managing a PPC campaign is a full-time job that requires lots of attention. For this reason, getting help from an SEO agency can ensure your campaign is doing well, helping to improve productivity.

Unsure Of Doing Google AdWords Yourself?

As we’ve shown throughout, there are a variety of factors that might influence the cost of operating a PPC campaign, but keep in mind that practically every form of business can benefit from Google Ads. However, if you aren’t able to get a knack for it yourself, professional services may be what you need! Here, at Mapletree Media, we are ready to provide our expertise to assist you in running successful Google ads for your business to fly high.