Mapletree Media https://mapletreemedia.com Wed, 27 Feb 2019 12:13:57 +0000 en-US hourly 1 https://wordpress.org/?v=5.0.4 How to Get More Mileage from Your Business Blog Posts https://mapletreemedia.com/how-to-get-more-mileage-from-your-business-blog-posts/ Sun, 23 Dec 2018 10:22:22 +0000 https://mapletreemedia.com/?p=9389 Every business website should have a blog. It increases your traffic, improves search engine ranking, and gives your visitors a reason to keep coming back to your site. But that’s not all business blogs can do. You can use your blog content in promotions, repurpose it for social media and other collaterals, and generally enhance […]

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Every business website should have a blog. It increases your traffic, improves search engine ranking, and gives your visitors a reason to keep coming back to your site. But that’s not all business blogs can do. You can use your blog content in promotions, repurpose it for social media and other collaterals, and generally enhance every aspect of your marketing strategy. Here’s how to get more mileage from your business blogs.

Share it on social media

Share your blog posts on LinkedIn, Pinterest, Facebook and Twitter. You improve your blog (and your website’s) reach and generate new sources of traffic.

Use excerpts for social media images

Does you have interesting statistics, tips or quotes? Pick one or two lines and have a professional layout artist turn them into a social media post or infographic. Look at some examples of Facebook posts that MapleTree Media has done for its clients:

Compile several blog posts into a listicle

Once our business blogs have a deep archive, create a post around a theme and add links to your previous posts. This can help create valuable internal links (which is part of search engine optimization) and help new visitors discover old content.

Rewrite blog posts into an ebook

If you have a lot of high quality posts about a particular topic, then combine them into an ebook. You can be part of lead generation campaigns (visitors can sign up to download it for free).

You can also rewrite the content into a longer blog post of about 1,500 to 2,000 words. Studies show that long form content has a higher chance of ranking well on Google! We wouldn’t do this for every blog post, since most visitors don’t have the patience to read such long articles, but a few well-researched posts will improve your brand credibility and your website’s searchability.

However, ebooks and other long-form content can be hard to write. You need professional article writers who can still make long articles very interesting and engaging.

professional content writers

Contribute articles to other websites

Guest blogging can be part of your link building strategy. Create guest posts for other websites who will link back to yours. However, make sure to give them unique blog posts (don’t just give them a copy of what you already have online). Duplicate content will hurt your search engine ranking.

Hire a Singapore content writing company for your business blogs!

MapleTree Media can help write compelling, well-researched business blogs for your company. Contact us to find out what we can do for you.

 

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21 Questions That Can Help You Create Personalized Content Marketing Campaigns https://mapletreemedia.com/21-questions-that-can-help-you-create-personalized-content-marketing-campaigns/ Thu, 20 Dec 2018 06:06:41 +0000 https://mapletreemedia.com/?p=9316 Everyday, your customers get a barrage of messages from brands. How do you cut through this noise and win not just their attention, but their loyalty? This challenge is the reason why Personalized Content Marketing is so important. Your messages have to be tailored to a specific person or group. You can then pick the […]

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Everyday, your customers get a barrage of messages from brands. How do you cut through this noise and win not just their attention, but their loyalty?

This challenge is the reason why Personalized Content Marketing is so important. Your messages have to be tailored to a specific person or group. You can then pick the idea, words, images that are relevant to them.

Personalized Content Marketing is critical for your brand’s success. 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

How do you create relevant content? By understanding your customer inside out. Here are some questions that can help you develop a concrete customer persona and build a personalized content marketing strategy around it.

ecommerce website design customer personas

Customer Persona vs Market Demographics

You may have a general idea of your target audience – age, gender, income bracket, ethnicity. But a personalized content marketing takes it a step further. It is built around a customer persona.

Customer personas are like symbolic representations of your desired buyer. To build a customer persona, ask yourself these questions.

What do they go through every day?

  • What is their daily routine?
  • Where do they work?
  • What kind of job do they have?
  • Where do they spend their money?
  • What are their pain points and stress triggers?
  • What are their goals and aspirations?
  • What are the common obstacles to their goals?
  • Who do they look up to?

How can your brand help them?

  • Which of your products and services would simplify or improve their life?
  • How would they weigh the cost vs. benefit of your products or services? (Try to anticipate or map her thinking process.)
  • What concerns would prevent them from getting your product or service?
  • Who are the people who would influence their decision? What would their concerns be?

ecommerce website design consumer behavior

How can your brand best persuade them?

  • What promises or phrases would catch their attention?
  • What kind of messages do your competitors send to them?
  • What questions or concerns would they have if they read your product or service information?
  • Which of your posts engaged them the most? (Check your Google Analytics and do a content audit.)
  • What type of posts engaged them in the past?

What do they already know about your brand and your products?

  • What are their preconceptions about the product or service?
  • Are their any myths or misconceptions that you need to correct?
  • What kind of information do they usually look for?
  • What stage of the purchase journey are they in?

Get personalized content marketing campaigns

These questions can help inform your personalized content marketing strategy and create very targeted content.

MapleTree Media is a Singapore digital marketing agency that provides content marketing, search engine marketing, web development and more. Our team of Singapore copywriters, SEO experts and web developers can help you send high-impact, relevant messages to your market. Contact us to find out more.

 

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7 Kinds of Keywords That The Best SEO Writing Services Use https://mapletreemedia.com/7-kinds-of-keywords-that-the-best-seo-writing-services-use/ Wed, 19 Dec 2018 00:40:50 +0000 https://mapletreemedia.com/?p=9278 The best SEO writing services use a mix of carefully selected keywords. But what kinds of keywords should you use, especially when the most obvious search terms are already dominated by your competitors? This list can help you create content that is optimized for search. Use keywords that target your market segment The market segment […]

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The best SEO writing services use a mix of carefully selected keywords. But what kinds of keywords should you use, especially when the most obvious search terms are already dominated by your competitors? This list can help you create content that is optimized for search.

Use keywords that target your market segment

The market segment keyword is a general phrase that shows your industry or the general category of your brand. For example: Organic skincare, makeup

Use keywords that define your customer or audience

These keyword phrases capture how customers would describe themselves or their needs whenever they do an internet search. For example: Organic skincare for older women, makeup for oily skin

One of the advantages of getting a professional SEO article writing service is that you can naturally include these keywords in your product descriptions, home page, blogs, and meta descriptions. You are able to help peoplediscover your brand when they do a related search.

Use keywords around your product or service offerings

The best SEO writing services includes a keyword strategy for all of your specific products and services. So when people try to find you, they land on your website instead of other resellers. For example: Chorus Supernatural organic skincare, L’Oreal Infallible Pro-Matte 24 Hour Foundation

Professional SEO writing services can incorporate keyword phrases in a natural and engaging way.

Use branded keywords

People may search for your brand but not name the specific product or service name. Combine your brand name with other descriptive search phrases. For example: Chorus Supernatural anti-aging, L’Oreal makeup tutorial

Remember, it’s very rare for people to actually remember the full product name. They can recall your brand and a general category, but often do a generic search before going into specific details.

Watch your competitor’s keywords

For a truly effective SEO strategy, you should also monitor what other businesses are ranking for. You can then decide whether to compete with them directly, or look for similar search terms that they are neglecting.

keyword stuffing

Use location-based keywords

Location-based search is one of the biggest SEO trends. Combine your brand keyword or other related phrases with your city or country. For example: organic skincare Orchard Road, cheap L’Oreal makeup in Singapore

 Combine different keyword lengths

The length of keywords can affect traffic and conversions. Experiment with short-tail key words, mid-tail keywords and long-tail keywords.  

This is one of the reasons why blog trends show that long-form content (or longer articles) can draw higher search volume. Since it has a higher word count and more photos, there’s more opportunity to include different keywords and keyword lengths. However, long-form content can be more difficult to read. You should get professional SEO  writing services to create this kind of writing for you, since they know how to engage readers even when they’representing longer chunks of information.

Find SEO writing services in Singapore

Contact MapleTree Media and get an SEO and content strategy that will build traffic and brand awareness. We offer SEO copywriting services that optimize your website pages and blogs. We also create landing pages and other SEO and SEM campaigns. 

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5 Benefits of Hiring a Professional Content Writing Company https://mapletreemedia.com/5-benefits-of-hiring-a-professional-content-writing-company/ Tue, 18 Dec 2018 12:30:43 +0000 https://mapletreemedia.com/?p=9393 One of the biggest advantages of getting a Singapore content writing company (instead of just a freelance writer) is that you don’t just get blogs, you get a blog strategy. A blog strategy doubles your chances of success. A study by Content Marketing Institute found that 60% of companies that had a written content strategy […]

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One of the biggest advantages of getting a Singapore content writing company (instead of just a freelance writer) is that you don’t just get blogs, you get a blog strategy.

A blog strategy doubles your chances of success. A study by Content Marketing Institute found that 60% of companies that had a written content strategy got the results they wanted. Compare this to the poor batting average of 32% of those who hired freelance article writers on an ad hoc basis.

When you hire a content writing company, you aren’t just getting blogs, you’re getting a content strategy. How does that help you and your business?

 You have clear content goals

You’re not churning articles for the sake of filling your website. Each article meets articulated business objectives. It is easier to measure the success of your campaign, and to see how your blogs fit into other sales and marketing efforts.

Your content is based on market research

A credible content writing company like Mapletree Media understands the latest content trends, best practices, and studies on consumer behavior.  This lets you created very targeted and results-driven content campaigns.

personalized content marketing

You have professional, experienced writers on your team

A copywriting agency has a full stable of writers who have different technical skills. Some specialize in short, powerful copy for Facebook ads. Others have the technical background and research skills to create ebooks, white papers and B2B posts. By outsourcing your content writing to an agency, you are able to access content specialists.

You optimize your content

A full-service content writing agency also has SEO and SEM specialists who can optimize your content for search engines. Your content doesn’t just build your brand and your relationship with your customers, it also contributes to your website ranking.

You can create multi-platform campaigns

Blogs are not enough. To succeed in the digital age, you need to create a content eco-system that includes blog posts, social media, landing pages and more. A content writing company can help you identify what content you need, create the content, and then integrate everything into one powerful campaign.

Find a Singapore Content Writing Company

Power up your content now! Get your brand message across in a crowded online marketplace. Contact us and let’s create a blog and content strategy that will bring you to the top.

 

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How to check if your website content is user-friendly https://mapletreemedia.com/how-to-check-if-your-website-content-is-user-friendly/ Mon, 17 Dec 2018 02:24:42 +0000 https://mapletreemedia.com/?p=9226 A website copywriter understands that people read online content in a different way.  They scan content. They quickly scroll through a website to find what they need. If you can’t give them the information they want right away, they leave. Is your website content designed for this kind of reading experience? Use this checklist to […]

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A website copywriter understands that people read online content in a different way.  They scan content. They quickly scroll through a website to find what they need. If you can’t give them the information they want right away, they leave.

Is your website content designed for this kind of reading experience? Use this checklist to measure the user-friendliness of your web copy. 

professional content writing agency

 Does it have a simple and conversational tone?

 The best website copywriters can find a way to explain very technical information in a simple way. They avoid jargon and very long words. They write in a conversational style so that readers can quickly understand what they mean.

Does it put the most important content first?

Mobile readers don’t have a lot of time. That’s why the best webcopy prioritizes information. The most important messages are put in the first paragraph or given more space on the website. Pictures and other design elements also draw the reader’s eye to the key points.

Does it relate to the audience’s needs and personalities?

It’s important to hire professional website copywriters with a marketing background. They understand the concept of buyer personas and are able to customize your content to specific audiences. They can create article slants and use the language and key phrases that immediately make a reader feel,“Yes, this brand gets me!” 

customer personas

 Is it divided into chunks?

The best website copy uses subheadings and short paragraphs. It tackles just one idea per paragraph, and helps reader quickly geti nformation with lists and subheadings. This helps readers scan a website for hat they want (and it’s also SEO friendly!)  

Is it concise and useful?

Inexperienced writers try to meet a wordcount by using long, meaningless and boring sentences. They say a lot but don’t say anything significant.

However, professional website content writers don’t just meet a word count, they make every word count. They get good information that readers need. They anticipate the questions that readers will ask. They create website copy that is useful, relevant, and easy to read.

Find website content writers in Singapore

MapleTree Media provides professional and reliable website design and content services in Singapore. Our web writers can create a variety of digital content: website text, blogs, social media copy, press releases, ebooks, video scripts, product descriptions and more. All our copy is based on the best practices of writing for the web. Contact us and let a professional writer handle all your digital content needs.

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5 Digital Leaders Share How to Get 1 Million Shares, Sell 1 Million Products and More https://mapletreemedia.com/5-digital-leaders-share-how-to-get-1-million-shares-sell-1-million-products-and-more/ Sun, 16 Dec 2018 11:33:34 +0000 https://mapletreemedia.com/?p=9216 Learn from the world’s best content marketing campaigns! We compiled some TED talks given by digital publishers and company CEOs who successfully created powerful online brands. These can help you understand what it takes to create a powerful online presence. What makes a video or post go viral? Buzzfeed publisher Dao Nguyen talks about how […]

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Learn from the world’s best content marketing campaigns! We compiled some TED talks given by digital publishers and company CEOs who successfully created powerful online brands. These can help you understand what it takes to create a powerful online presence.

What makes a video or post go viral?

Buzzfeed publisher Dao Nguyen talks about how her creative team creates the blog posts, quizzes and videos that get over 1 million shares. 

Is Advertising necessary to build a brand?

Xiaomi India holds the Guiness record for the most products sold in a single online platform in 24 hours. Now, Xiaomi’s Country Manager talks about the secret to online sales and branding. 

How can I use social media to build a brand?

“The brand is your primary asset to manage.” Daryl D’Souza talks about why it’s important to define and communicate your brand, and how to use social media to engage your community and get their loyalty.  

How is technology changing the way all brands do business?

Business expert Richard Heislip speaks about how technology is changing the way we do business in a highly digital economy.

How do I get people to notice my content?

Marketing guru Seth Godin talks about what it takes to get peoples’ attention in a very distracting and overwhelming digital environment.

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5 Reasons Evergreen Content Should be Part of Every SEO Strategy https://mapletreemedia.com/5-reasons-evergreen-content-should-be-part-of-every-seo-strategy/ Mon, 10 Dec 2018 12:07:22 +0000 https://mapletreemedia.com/?p=9106 The best business blogs don’t just talk about product features or promote big sales events. They also have plenty of what professional content writers call “evergreen content.” What is Evergreen Content? Think of the evergreen tree: its leaves stay fresh no matter what time of the year it is. In the same way, evergreen content […]

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The best business blogs don’t just talk about product features or promote big sales events. They also have plenty of what professional content writers call “evergreen content.”

What is Evergreen Content?

Think of the evergreen tree: its leaves stay fresh no matter what time of the year it is. In the same way, evergreen content is always useful and relevant to readers. That’s why it will continue to attract page views and shares years after it’s been posted.

For example, an online magazine may have a very time-specific article like “2018 Holiday Makeup Trends.” It’s a good article that will ride on hashtags and trending topics, but it won’t be very interesting to someone in Summer 2019.

That’s why it will have a good percentage of evergreen content. An article like “How to Choose The Right Foundation For Your Skintone” will be useful to every reader, of every age, at any year. It may not get as many hits when it’s posted because it’s not a hot search term, but it will build up more traffic over time because of its universal relevance and value.

Evergreen content helps you rank for important keywords

Professional content writers often apply keyword research to evergreen content. They pick topics that are appealing to the audience, and then weave in the phrases as naturally as possible. Unlike keyword spamming where these phrases are inserted into text in a very annoying (and often unreadable) way, these articles are actually useful and engaging. They meet a reader’s need, while boosting your search engine ranking. It’s a win-win situation!  

Evergreen content gives readers a reason to return to your site

You can create content that answers frequently asked questions, tutorials, tips and other useful information. If it’s well-written and well-researched, your web visitors will see you as a valuable resource.  

Evergreen content lowers bounce rate

If you link your product pages to evergreen content (and vice versa) your website visitors will have more reason to explore your website. They won’t just quickly browse your items and leaving after a few seconds. They will click on a link, which leads to another link. (Find 5 more ways to lower your bounce rate.)

Evergreen content addresses the different stages of a sales funnel

Not all customers are ready to buy right away. Maybe some are still researching on a problem, or are comparing prices and options. Evergreen content can help engage them early on in their purchase journey. By giving them information and help from the very beginning, you earn their loyalty and trust.They will be more likely to return to you when they are ready for a purchase.  

social media campaigns Singapore

Evergreen content attracts links and shares

Very few websites will link to hard-sell product descriptions or sales talk. They are more likely to cite or share content that is useful, authoritative and well written. That’s why it’s important to get professional content writers to write your evergreen content. They understand what other websites are looking for, and can create high quality content that is more likely to attract backlinks or get social media shares.

Get Singapore Professional Content Writers to create your Evergreen Content 

Looking for professional content writers and website content writers in Singapore? Contact MapleTree Media for all your content and blogging requirements.  

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Brand Briefing 101: What to Tell Your Web Development Team https://mapletreemedia.com/brand-briefing-101-what-to-tell-your-web-development-team/ Mon, 10 Dec 2018 05:39:19 +0000 https://mapletreemedia.com/?p=9099 Meeting with your Singapore website development company for the first time? This article can help you give them a solid background on your brand. This eliminates confusion and delays, and paves the way for creating asuccessful website. Why is Brand Briefing so Important? One of the advantages of hiring a professional Singapore website development company […]

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Meeting with your Singapore website development company for the first time? This article can help you give them a solid background on your brand. This eliminates confusion and delays, and paves the way for creating asuccessful website.

Why is Brand Briefing so Important?

One of the advantages of hiring a professional Singapore website development company is that they will design your website around a solid content and SEO strategy. But you need to give them enough information to work with. A vague brand brief = vague and ineffective digital strategy.

What happens when you don’t give a strong brief?

  • You waste money. You won’t be sending specific, targeted messages to a clearly defined audience. That’s like shooting all your bullets at an unknown enemy.
  • You waste time. Your website development project will go through endless revisions, delaying your launch and consuming hours of your management time.
  • You waste opportunity. Instead of creating a powerful website, you end up with a generic website.

The best websites in Singapore are built on solid content and digital marketing strategies, which began from a clear brand brief.

The more we know about what you want and need, the better the end result will be.

So what goes into a brand brief?

Your customer insights

  • Demographics: age, gender, income level
  • Feedback: what they liked about your products, orcomplaints and concerns they raised with your customer service or sales team
  • Any observed insights on their behavior andvalues (for more information on this, read our article about Customer Personas and content strategy)  

Your products and services

  • The bestsellers and the items you want to push
  • A thorough SWOT (strength/weakness/opportunities/threat)versus your competitors. For example, do your competitors offer similar products or services? What is your edge over them, ex: lower price, faster delivery

 Your other sales and marketing efforts and campaigns

  • In-store events and activities that need to be aligned or promoted online
  • Where and how customers can avail of your products and services, and how you foresee your website working together with those traditional sales channels   
  •  Your learnings from past sales and marketing efforts (which promos worked best? What products did best during a sale? which target audiences and locations seemed to give the best response to contests or discounts?)

Your content resources

  • Existing collaterals: product photos and information, event photos, and other material that can be used in online content
  • Possible resource persons: customers and employees who can provide testimonials that can be posted on the website
  • Competitor content: what do they have that you don’t, and how much do you want to replicate?

 These are tough questions to answer, but that’s why you need a professional Singapore website development agency with a background in content marketing and brand management.From the first meeting, MapleTree Media works with you to understand your brand, your competitors, and how your website can work with your existing sales and customer service efforts.

MapleTree Media doesn’t just do Singapore website development, we provide website development strategy. Contact us and let’s talk about what we can do for your brand.

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5 Reasons Why Small Businesses Need PPC to Grow https://mapletreemedia.com/5-reasons-why-small-businesses-need-ppc-to-grow/ Sat, 08 Dec 2018 12:30:13 +0000 https://mapletreemedia.com/?p=9078 Pay Per Click Advertising (PPC) can help you grow your business in a steady, cost-effective way. If you are not using PPC in your Singapore digital marketing campaigns, it may take months or even years for you to gain any decent online presence. PPC helps you reach your customers faster, and see a concrete return […]

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Pay Per Click Advertising (PPC) can help you grow your business in a steady, cost-effective way. If you are not using PPC in your Singapore digital marketing campaigns, it may take months or even years for you to gain any decent online presence. PPC helps you reach your customers faster, and see a concrete return of investment from your digital marketing efforts.

What is PPC?

Pay Per Click advertising (also called paid search advertising) lets you target your ads to people who are already looking for a product or service like yours.

PPC Benefit # 1: It is cost-effective

You may be cautious about the costs of PPC, and wonder how much you need to spend to reach your market. However, if you work with an experienced Singapore digital marketing agency like MapleTree Media, you can achieve good results even with a modest PPC budget.

MapleTree Media can design a small campaign and analyze the results. Instead of spending your entire budget on one ad, we will make improvements based on your analytics.

MapleTree Media uses data-driven strategies to help you maximize your digital marketing budget.

MapleTree Media also does keyword research to find out which phrases will work best for your business and your audience.

We analyze your demographic, your competitors, and your own business goals. This is a strategic approach to PPC that isn’t offered by all Singapore digital marketing providers.

 PPC Benefit # 2: It ushers in early traffic

Organic traffic and search ranking takes time to gainmomentum. This is true for all websites,especially if you have strong competitors who have been investing heavily in their digital marketing for several years.

Instead of passively waiting for the seeds to sprout, you can use PPC to bring in visitors from the beginning. This actually improves your ranking, and boosts your other organic SEO efforts. (Read more about what your SEO company can do to help you outrank competition.)

search engine marketing process

PPC Benefit # 3: Its effects last after the campaign  

People who see your ads are more likely to remember you. So even if they don’t buy your product or service right away, your brand name is more familiar and more authoritative.

PPC Benefit # 4: You target qualified leads

Since you select your audience, your ad is sent to people who are already further down the sales funnel. They are already searching for products and services like yours. So instead of convincing them that they need to buy, you just need to show them that you have the best offer.  

PPC Benefit # 5: You get valuable data on your target audience

The analytics on your PPC campaign will show you which keywords or phrases get the most response. You can apply this information to your other content marketing and social media marketing efforts.

Find a Singapore digital marketing agency

 MapleTree Media can help you launch your PPC campaign and other search engine marketing efforts. Contact us and let’s boost your website, revenue, and results.  

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Video Marketing Trends That Will Change The Way You Promote Your Brand https://mapletreemedia.com/9063-2/ Sat, 08 Dec 2018 10:53:07 +0000 https://mapletreemedia.com/?p=9063 Video marketing has become one of the most popular and effective ways of connecting to your audience. In 2018, 76% of marketers said that it increased their sales. They use it for product demos, virtual tours, testimonials and funny or heartwarming ad campaigns.   And video marketing going to get even bigger in 2019. Here […]

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Video marketing has become one of the most popular and effective ways of connecting to your audience. In 2018, 76% of marketers said that it increased their sales. They use it for product demos, virtual tours, testimonials and funny or heartwarming ad campaigns.  

And video marketing going to get even bigger in 2019. Here are some of the big trends that show the future of video and how it can change your content marketing game. 

Smartphones open new video marketing possibilities

What this means is that anyone in your company can now capture high quality footage. You can film an event or store opening, interview customers or a company expert, or capture behind-the-scenes.

Today’s smartphones come with powerful cameras that allow anyone to capture high quality video. In fact, Apple shot its entire 30th anniversary ad with an iPhone — proof of the power of its video capabilities.

Of course, challenge is to turn that footage into an interesting video. Your content writing company can prepare a script, cut hours of footage into a short but compelling video, or add elements like music or taglines.

But smartphone capabilities means that there are more opportunities to create content – or at least, provide your content writing agency with material for it.

The rise of the square format

Before, videos were shot horizontally so they could be viewed well on widescreen TVs. However, trends show that most people spend up to an hour each day watching videos on mobile. That means a vertical format fora phone, or a horizontal format on a tablet. What’s the middle ground?  

The square format. Your content writing agency may already be very familiar with it, since it’s become the most popular video format for mobile news feeds.

Square formats are  78% more popular, have a 54% higher view-through rate for the first 10 seconds, have 35% higher video views, and 80% more engagement.

By the way, square formats aren’t just for videos. Even Facebook images and ad campaigns now use this size. 

Here are two Facebook posts we created for our clients (click here to view more of MapleTree Media’s social media marketing campaigns!)  

More 360 degree videos  

Three-dimensional, immersive videos can make the viewer feel like they’re actually there. However, this video technique needs to be used in a creative and strategic way.  

Facebook 360 videos have a lower view-through rate, but have a higher click-through rate. What that means is that people are curious, but you need to give them quality videos for them to finish it. And if they do get past the 10 second mark, they are more likely to share it with others.

More live streaming  

Snapchat, Instagram and Facebook all now offer live streaming. Live streaming is now responsible for 13%  of video views. It offers a lot of benefits,too!

Brands that don’t have huge video marketing budgets don’t have to spend for editing and post-production. Customers also view live streaming as authentic and trustworthy.

The challenge, however is to choose what events have enough entertainment or useful information to keep viewers engaged. When you plan your annual content marketing calendar, think of a few activities that can tap into the power of live streaming.

MapleTree Media is a full-service digital marketing agency in Singapore. We offer video marketing, social media marketing, search engine marketing and other content writing services. Contact us to find out more about what we can do for you!

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