When aiming to connect with the target audience, event marketing stands as a cornerstone of any effective marketing strategy. By closing the gap and facilitating meaningful interactions between brands and their customers, this approach has demonstrated its ability to deliver significant advantages, ultimately enhancing brand awareness. Moreover, event marketing has the potential to resonate with previously untapped audiences, thereby generating leads that hold the potential for driving business expansion.

What is Event Marketing?

Event marketing constitutes a marketing strategy implemented to promote a brand’s services or products. These events can occur either online or offline, involving collaborations among companies, participants, and even sponsors. Through event marketing, an efficacious method emerges to heighten brand awareness, enhance customer engagement, refine product knowledge, and generate leads, all contributing to the attainment of your business objectives.

The Different Types of Event Marketing

Live streams

It involves live streaming the event online for the public to participate in it. When it comes to event marketing, live streams are an increasingly common option, as they are not only cost-effective but also reach the target audience and are easy to organise. With the nature of live streaming, customers can also interact with business personnel during the broadcast.


A webinar, also known as an online seminar, often includes presentations, workshops, and discussions. Hosted by a presenter, the webinar offers a thorough insight into the products or services offered through real-time interaction with customers. The event can range from 30 minutes to one hour, and it can reach a larger target market.

Virtual events

As the name suggests, virtual events are developed to completely immerse customers in the virtual realm. It usually utilises sophisticated user interfaces along with audio and visual technology. Additionally, the virtual event might amp up the experience by offering a 360-degree view for the participants, amalgamating it into a physical event. 


A seminar typically offers an intimate setting in which the participants discuss the products and services. Resembling a lecture session, the event is led by specialists for thorough discussion. The attendees often possess an interest in particular brands or organisations. A seminar is an ideal option if you want to obtain new leads. 

Trade shows

The trade exhibition is a physical event that allows organisations to showcase their products or services. This type of event marketing allows customers to physically experience the offerings, which is often limited if the product’s features can’t be translated into visual content. 

Social Events

Targeted social events are an impeccable way to appeal to your potential customers. By planning a lunch or dinner event, an organisation can demonstrate to new customers how much it values and cares for its clients. It is frequently intimate and offers fruitful conversations with prospective customers.

Event Marketing Agencies in Singapore

1. Mapletree Media

Mapletree Media is an esteemed digital and branding agency that has been recognised for its reputation, boasting a long-standing legacy of more than 17 years. It offers a broad spectrum of services, including content creation, branding, web design, mobile apps, and PR and event management. Particularly for event marketing, their comprehensive approach is focused on strengthening your brand recognition and establishing relationships with your target market. They create and implement strategic initiatives that yield quantifiable outcomes, including influencer management.

Address1 Irving Place The Commerze @ Irving #08-01 Singapore 369546
Operating HoursWeekday (9am – 6pm), Weekend (Closed)
Contact Details +65 9627 6717

2. Unicom Marketing

Founded in 2008, Unicom Marketing is an award-winning company that primarily specialises in event trucks and mobile showrooms. Their event marketing services include on-ground advertising, social media traffic, product sampling, instant surveys, database collection, sales activities, and interactive digital activities. They have also worked with renowned organisations such as Jimmy Choo, Charles & Keith, Grab, and Lion Group. 

Address1 Bukit Batok Crescent,#09-02 WCEGA Plaza Singapore 658064
Operating HoursWeekdays: 10 am – 7 pm
Contact Details +65 9880 1078

3. Dfw Creative Pte Ltd

Dfw Creative Pte Ltd. offers a wide range of services all under one roof, including media planning, public relations, event marketing, social media management, and KOL engagement and management. They will develop a strategic and creative plan to boost the brand’s awareness. Featuring a comprehensive online and offline strategy, they will uphold your brand with fully integrated marketing solutions.

Address16 Mohamed Sultan Rd, Singapore 238965
Operating HoursWeekdays: 9 am – 6 pm. Saturday: 9 am – 1 pm
Contact Details +65 6222 5087

4. Think Orion

At Think Orion, they took a strategic approach to making their campaign effective. With their plan, which comprises aspects of purpose, intention, and impact, it ensures that the organisation obtains the preferred outcomes. Their extensive services include event marketing, which features product launch events, networking events, workshops and trade shows, conferences and corporate events, as well as charity events.

AddressSingapore 049422 68 Circular Road, #02-01
Operating Hours
Contact Details +971 58 596 5923

5. absolute PR

absolute PR is a multi-award-winning lifestyle PR agency that has collaborated with over 500 brands, providing successful campaigns. Their services include strategic public relations, experiential events, social media management, brand strategy, and media engagement. They have extensive experience launching events for brands across various industries, from beauty, fashion, and lifestyles to F&B.

Address391B Ngee Ann City Tower B #22-01Singapore 238874
Operating HoursWeekdays: 9 am – 6 pm
Contact Details +65 6221 2688

6. The Events Artery Pte Ltd

The Events Artery Pte Ltd. is an agency in Singapore that specialises in event management. With over 20 awards under their belt, it is a testament to their impeccable services. Plus, their service includes a selection of experiential programming, live streaming, a 360-degree digital solution, a virtual event studio, audience engagement, and data and analytics.

AddressAZ @ Paya Lebar, 140 Paya Lebar Road, Level 7-25, Singapore 409015
Operating HoursWeekdays: 10 am – 7 pm
Contact Details +65 6221 4680


VISIONNAIRE, a creative event and experience marketing agency, has an extensive track record of collaboration with premium brands ranging from Cartier, Chanel, Bentley, Lamborghini, and Tudor. With a comprehensive service in event marketing, they provide the ultimate solution that covers event planning, production, and management. 

Address150 Changi road, Guthrie building #04-03,419 973 Singapore
Operating HoursWeekdays: 9 am – 8 pm
Contact Details +65 6749 0910