When we talk about advertising your business, we often think of social media exposure, marketing and more. However, digital signage is often underestimated when its result is extremely impactful. The corporate sector is adopting interactive and large-scale digital signage as the appeal of dynamic digital information grows. Therefore, in this article, we will be discussing the benefits of digital signage and the best agencies in Singapore.


What Is Digital Signage?

Digital signage refers to the use of display technologies such as LED, projection, and LCD monitors to clearly show webpages, movies, instructions, restaurant menus, marketing messages, and digital photographs. With that, it may be used in a variety of places, including public spaces, malls, retail stores, corporate offices, and more.

Digital signages are meant to improve customer service, promotions, and brand awareness. They may be used to display public information, communicate internally, or provide product information. Therefore, it’s an effective approach to influence customer behaviour and decision-making while also improving customer experiences using interactive screens.


What Are The Benefits?

Increase in exposure

Unlike print runs and email lists, you may reach a practically infinite audience with digital signage placed in high-traffic areas. You may also show more messages more often, as well as control when and where they appear, increasing message saturation. A digital sign may be anything that has a screen. With this, you can send messages to one or more big displays, touchscreens, video walls, tablets, or room signages.

Branding that is consistent

According to studies, digital signage boosts brand recognition by over 47%. A central content manager manages all of your messages for any number of signs in any number of places, such as a single building or several buildings across cities and nations.

With that, maintain a consistent identity by synchronising your screen designs to your websites, social media accounts, and any remaining print items. With simple digital signage templates that any approved contributor may use to generate messages that are always on-brand, you can maintain standards.

Accurate targeting

A centralised system can send material to any screen or group of displays, allowing you to manage many channels for various audiences from a single desktop. Scheduling allows you to broadcast content according to audience demographics, traffic patterns, and preferences on different days of the week and times of the day. Dedicated playlists allow you to localise material so that everything displayed is appropriate for the audience in front of the screen.

Creative cost lowered

You don’t need a full-fledged design firm. You can simply import material like movies and PowerPoint presentations, or point to a folder on your network to bring in media assets, using digital signage solutions. Anyone can produce good-looking messages thanks to templates and automatic content. With user account rights and straightforward approval processes in the digital signage software, you may allow more individuals to contribute.


The Best Digital Signage Agencies In Singapore

1. Sky Media

Singapore No.1 Cloud-based Digital Signage Provider - SkyMedia

ADDRESS 21 Toh Guan Road East #04-14 Toh Guan Centre Singapore, Singapore 608609
OPERATING HOUR Every day (24 hours)
CONTACT +65 9362 6728

Sky Media’s products and services are reliable when it comes to cloud-based digital signage solutions. They provide digital signage for both indoor and outdoor use, including restaurant menus, signboards, LED and LCD video walls, posters, TV, kiosks, and more. They’ve worked with a number of well-known companies on the island, including UOB, KLM, Zoff, Cool De Sac, and others. Regardless of how big or little the company is, they have the greatest digital signage in Singapore to meet their demands.

2. Best View Media

ADDRESS 3014 Ubi Rd 1, #02-306, Singapore 408702
OPERATING HOUR Weekday (11am – 8pm), Weekend (Closed)
CONTACT +65 9646 1449

Greatest View Media may have the best digital signage in Singapore for you to use in shopping malls, retail stores, or exhibits. A video wall, kiosk, and display screen are among their options. Wide-angle vision and great picture quality are included in their products, as well as tempered and toughened glass for maximum safety. Additionally, the interactive whiteboard, which can be utilised during workplace meetings and class presentations, is one of the centrepieces of their inventory.

3. Koo Digital Signage

Indoor & Outdoor Digital Signage Singapore | KOO Digital Signage

ADDRESS 68 Kallang Pudding Rd, Singapore 349327
CONTACT +65 6694 8700

With their best digital signage in Singapore, Koo Digital Signage specialises in delivering high-definition touch-screen content management. A video wall, LED display, projection, and transparent and mirror display are all available. Installation, maintenance, fabrication, logistics, and technical support are all included with these options. These devices are excellent for displaying a building and retail directory, a restaurant menu, an advertising wall, sales performance, and other information.

4. VizanSign

VizanSign - Digital Signage Singapore - Software Company

ADDRESS 10 Ubi Crescent #01-84, Lobby E Ubi Techpark, Singapore 408564
OPERATING HOUR Every day (24 hours)
CONTACT +65 6977 7180

VizanSign offers digital menu boards, video wall television screens, media players, and even touch-screen kiosks. You’re sure to find the signs you’re searching for in this collection. You may pick from a variety of options, including location-based, weather-based, motion detection-based, and more! They’ve worked with a number of well-known firms over the years, including Singtel, Courts, Abbott, and many others.