Yeo Hiap Sieng

Revitalizing Yeo's Digital Presence: A Journey of Brand Transformation

Categories
  • Branding •
  • Content Creation •
  • Web Design & Mobile Apps
about

Yeo’s is a well-established food and beverage company that has been in business since 1900. With a long history of providing quality products, Yeo’s is a household name in many countries, including Singapore, where it is headquartered. The company is a public listed entity with a diverse portfolio of products that includes Asian beverages, sauces, and canned food. Yeo’s has built a reputation for quality and authenticity in its products and is a household name in Singapore and beyond.

challenge

Yeo’s faced the challenge of revamping their digital presence to better reflect their brand identity and appeal to a modern audience and align with their brand values and showcase their products in an engaging way. Their previous website was outdated and did not accurately represent the company’s rich history and dedication to quality products.

To meet this challenge, Yeo’s engaged Mapletree Media to create a totally new concept in terms of design and visual identity.

approach

The redesign of Yeo’s website began with a comprehensive design audit of their existing site, which highlighted areas that required improvement. The design team then worked closely with the client to develop a new visual identity and brand guidelines that reflected the company’s values and vision.

The design approach focused on creating a clean and modern look while maintaining the brand’s recognisable elements, such as the signature logo and colour palette. The website’s new design features a custom homepage with clear calls-to-action, intuitive navigation, and a user-friendly interface that optimises the customer experience.

Branding

We worked closely with Yeos to conduct a brand audit and identify areas of opportunity for improvement. With a rich history dating back to 1900, Yeos has a strong brand identity that we wanted to celebrate and elevate. We created a new brand messaging strategy and visual identity that paid homage to the company’s heritage while giving it a fresh and modern look. This included updating their new corporate logo, selecting a new colour palette, using new visual assets that spoke to the quality and authenticity of Yeos’ products.

Content Creation

Our team of writers worked closely with Yeos to craft copy that was both informative and engaging. We created compelling headlines, informative product descriptions, and blurbs across various sections and inner pages, all of which are optimised for search engines and user engagement.

Web Design & Mobile Apps

The website’s new user interface and user experience were developed with a focus on providing visitors with an intuitive and engaging experience. The interface features a minimalist design with an emphasis on high-quality product images and clear calls-to-action, making it easy for users to find the information they need and make purchases

To bring the new brand identity to life, we used banners that was visually stunning. The design incorporated Yeos’ brand colors and imagery to create a cohesive and memorable experience for visitors.

Website Maintenance

In addition to designing and launching the new website, we also provide ongoing maintenance and support to ensure that the site is running smoothly and efficiently. Our team performs regular updates and security checks, and we provide technical support to Yeos whenever needed.

Impact

The redesign of Yeo’s website has resulted in increased user engagement and a more significant online presence for the brand. The user-friendly interface and clean design have also led to an increase in the number of visitors to the site, and a decrease in bounce rates. With its refreshed visual identity and modern design, the Yeo’s website now represents the brand’s core values of quality, innovation, and tradition.

It is also now the founding mother site for various sites under the Yeo’s umbrella, a true testament to the class, heritage, and legacy of this iconic Singapore brand.

In my past 1 year of working with Mapletree, you guys have always been supportive and responsible.

Michelle, Yeo’s Pte Ltd Head of Operations

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