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In 2023, the Ministry of Manpower’s Workplace Safety and Health (WSH) Council partnered with Mapletree Media (MTM) to optimize their Electronic Direct Mail (EDM) management. The collaboration aimed to streamline communication, effectively engage the member database, and promote workplace safety practices.
challenge
The WSH Council faced communication challenges within its diverse member base, necessitating a more efficient approach.
Web Design & Mobile Apps
Challenges: The WSH Council faced communication challenges within its diverse member base, necessitating a more efficient approach:
- Database Management: Maintaining an updated member database with accurate contact details.
- Timely and Accurate EDMs: Ensuring error-free, scheduled distribution of weekly EDMs.
- Performance Tracking: Analyzing EDM effectiveness through metrics like open, bounce, and engagement rates.
- Design and Layout: Creating visually appealing EDMs consistent with the WSH Council’s brand.
Solution: MTM developed an integrated EDM management solution to address the challenges:
- Database Management: MTM’s proprietary software maintained an accurate member database by updating contact information regularly.
- Timely and Accurate EDMs: Automated scheduling and delivery of EDMs were enabled by MTM’s software.
- Rigorous content review minimized errors.Performance Tracking: MTM incorporated tracking mechanisms to capture vital metrics for strategy refinement.
- Design and Layout: MTM’s design team ensured EDMs adhered to branding while being visually engaging across devices.
Impact
The partnership yielded positive outcomes:
- Efficiency and Accuracy: MTM’s solution achieved a 99.99% accuracy rate in EDM delivery.
- Engagement: Engaging design and relevant content contributed to healthy engagement rates.
- Informed Decision-Making: Performance reports empowered data-driven decisions
Conclusion: The collaboration between the WSH Council and MTM underscores the role of strategic EDM management in effective communication. Through a proprietary software solution, meticulous content management, and advanced tracking, the WSH Council enhanced communication with members, promoting workplace safety and health practices.
