Challenge
Thomson Medical, a premier private healthcare provider, sought a comprehensive digital solution to revamp their digital presence for one of their business units. Mapletree Media was approached to provide a complete digital strategy that would improve the website design, content creation, branding, and digital marketing and SEO aspects of the business unit’s website.
Approach
Mapletree Media started by conducting an audit of the business unit’s website to identify areas that required improvement. We then proceeded to develop a customised website design that accurately reflected the business unit’s brand and values, while also improving user experience.
Content Creation
To engage patients and improve search engine rankings, we developed a content marketing strategy that included regular blog writing, copywriting, and proofreading services. By using targeted keywords and relevant content, we were able to provide valuable information to patients and help improve the website’s search engine rankings
Web Design & Mobile Apps
Mapletree Media integrated new design elements and enhanced user experience (UX) features to improve the website’s overall functionality. This included optimising the website for mobile devices, ensuring fast loading times, and improving navigation.
Digital Marketing
We also provided social media management, email marketing, and search engine optimization services. Our team created and managed social media accounts for the business unit, developing engaging content that resonated with their target audience.
In addition, our search engine optimization (SEO) services included re-optimizing existing website pages, editing their blogs, and ensuring that all content was optimised for search engines. This helped improve the website’s search engine ranking and ensured that Google crawled and indexed their pages more effectively. The result was increased visibility for the business unit and a higher level of engagement with their audience.
Impact
Through our partnership with Thomson Medical, Mapletree Media was able to provide comprehensive digital design, content creation, branding, and digital marketing services that significantly improved their digital presence. The outcome was a website that accurately represented the business unit’s brand and values, improved search engine rankings, and increased traffic and engagement.
