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Six Pad is a revolutionary fitness brand specializing in muscle stimulation training gear that enhances traditional workouts. Their innovative training gear uses tiny electrical charges to stimulate more than 2 times the muscle fibers compared to a regular workout. Designed to be used during regular workout sessions, Six Pad’s technology provides accelerated body-toning results whether you’re at home, at the gym, or on the go.
Six Pad, a renowned fitness brand endorsed by Ambassador Ronaldo, faced the challenge of outdated online representation. Their existing e-commerce website lacked intuitive navigation and failed to effectively showcase their products. Seeking to leverage their partnership with Ronaldo and improve their online sales, they turned to MapleTree Media (MTM).
MTM began by conducting extensive research to understand Six Pad’s brand identity, target audience, and market dynamics. Collaborating closely with Six Pad and leveraging their partnership with Ambassador Ronaldo, we developed a design concept that emphasised user experience and showcased their products effectively. Through iterative design and development cycles, we ensured the website was visually appealing, functionally robust, and optimised for e-commerce functionality.
Understanding Six Pad’s core value proposition and target audience, Mapletree Media developed a branding and visual strategy that centered around the theme of “Empowering Your Workout Experience.” The new brand identity aimed to evoke feelings of strength, motivation, and technology while maintaining a sleek and modern look.
The content strategy focused on highlighting the benefits of Six Pad’s muscle stimulation technology and its ability to enhance workout efficiency. Engaging copywriting, paired with captivating visuals, conveyed the message of achieving accelerated body-toning results through the integration of Six Pad’s training gear.
Design Rationales:
To create a seamless user experience, Mapletree Media restructured Six Pad’s website navigation and optimized the user interface. A user-centric approach was adopted, ensuring that visitors could easily explore product categories, view training gear specifications, and access relevant content.
MTM’s transformation of Six Pad’s e-commerce website had a significant impact on their online sales and brand visibility. By incorporating captivating visuals of Ambassador Ronaldo and intuitive navigation, the new website enhanced user engagement and brand perception. This led to a substantial increase in online traffic, conversion rates, and revenue for Six Pad.
MTM’s partnership with Six Pad resulted in a modernised e-commerce website that effectively showcases their brand, products, and partnership with Ambassador Ronaldo. The revamped website has positioned Six Pad for continued success in the competitive fitness industry, with increased online sales and brand visibility.
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