Self Medical

about

The upmarket aesthetic clinic located in Palais Renaissance, Orchard, is renowned for its premium aesthetic treatments and personalised care. With a focus on delivering exceptional results and a luxurious experience, the clinic has established itself as a leading destination for aesthetic procedures.

challenge

The aesthetic clinic faced the challenge of limited online visibility and a need to establish a strong digital presence. Additionally, the Covid-19 crisis posed additional obstacles, requiring innovative solutions to attract and engage with potential patients.

approach

Mapletree Media collaborated with the prestigious aesthetic clinic to launch their brand and establish a strong digital presence. Despite the challenges posed by the Covid-19 crisis, Mapletree Media successfully executed a comprehensive digital marketing strategy to increase the clinic’s online visibility, generate leads, and improve customer retention. This involved revamping the clinic’s website, implementing social media management, executing SEO strategies, content creation, graphic design, and more.

Content Creation

Developed engaging and informative blog articles related to aesthetic treatments, showcasing the clinic’s expertise and establishing thought leadership.
Created compelling visual content, including infographics and images, to enhance brand appeal and attract user attention.

Web Design & Mobile Apps

Conducted a thorough website revamp, addressing outdated design and architecture.
Streamlined navigation and search functions to enhance the user experience across various treatments.
Ensured full scalability and mobile responsiveness to accommodate future growth and provide a seamless experience on different devices.
Implemented contact appointment forms for convenient patient scheduling.

Design & Creative Development

Utilised captivating graphics and visuals to create an appealing and visually engaging website.
Designed eye-catching social media posts and banners to grab attention and promote the clinic’s services.

Digital Marketing

Social Media Management

Integrated social media platforms, such as Facebook and Instagram, to amplify brand awareness and engage with the target audience.
Executed Facebook and Instagram awareness campaigns to increase brand visibility and attract potential patients.
Implemented lead generation strategies on Facebook and Instagram to drive patient inquiries and capture valuable leads.

SEO

Conducted in-depth keyword research to identify high-value keywords relevant to the clinic’s aesthetic treatments.
Optimised website content, including titles, meta descriptions, and on-page elements, to improve search engine visibility and rankings.
Implemented local citation link building to enhance online visibility.

Impact

Enhanced Digital Presence and Brand Recognition: The revamped website, engaging social media campaigns, and appealing graphic design significantly increased the clinic’s online visibility and brand recognition.
Increased Organic Traffic and Lead Generation: Achieved a substantial increase in organic traffic, resulting in a higher volume of leads and patient inquiries.
Improved User Engagement and Satisfaction: The seamless UI/UX design, combined with captivating visual content, enhanced customer retention, engagement, and satisfaction.
Established Authority through Content Creation: Informative and engaging blog articles established the clinic as a trusted source of information in the aesthetic industry.
Top Rankings on Search Engines: Strategic SEO optimization efforts led to top rankings on search engines for targeted keywords, driving targeted traffic and maximising conversions.
Adaptation to Covid-19 Challenges: Overcame the challenges of the Covid-19 crisis by strategically adapting digital marketing efforts, expanding the clinic’s reach, and attracting patients seeking aesthetic treatments.

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Orchestrating Success: Mapletree Media's Digital Journey with an Upmarket Aesthetic Clinic in Orchard

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