Self Medical

Orchestrating Success: Mapletree Media's Digital Journey with an Upmarket Aesthetic Clinic in Orchard

  • Content Creation •
  • Design & Creative Development •
  • Digital Marketing •
  • Web Design & Mobile Apps

The upmarket aesthetic clinic located in Palais Renaissance, Orchard, is renowned for its premium aesthetic treatments and personalised care. With a focus on delivering exceptional results and a luxurious experience, the clinic has established itself as a leading destination for aesthetic procedures.


The aesthetic clinic faced the challenge of limited online visibility and a need to establish a strong digital presence. Additionally, the Covid-19 crisis posed additional obstacles, requiring innovative solutions to attract and engage with potential patients.


Mapletree Media collaborated with the prestigious aesthetic clinic to launch their brand and establish a strong digital presence. Despite the challenges posed by the Covid-19 crisis, Mapletree Media successfully executed a comprehensive digital marketing strategy to increase the clinic’s online visibility, generate leads, and improve customer retention. This involved revamping the clinic’s website, implementing social media management, executing SEO strategies, content creation, graphic design, and more.

Content Creation
  • Developed engaging and informative blog articles related to aesthetic treatments, showcasing the clinic’s expertise and establishing thought leadership.
  • Created compelling visual content, including infographics and images, to enhance brand appeal and attract user attention.

Web Design & Mobile Apps
  • Conducted a thorough website revamp, addressing outdated design and architecture.
  • Streamlined navigation and search functions to enhance the user experience across various treatments.
  • Ensured full scalability and mobile responsiveness to accommodate future growth and provide a seamless experience on different devices.
  • Implemented contact appointment forms for convenient patient scheduling.
Design & Creative Development
  • Utilised captivating graphics and visuals to create an appealing and visually engaging website.
  • Designed eye-catching social media posts and banners to grab attention and promote the clinic’s services.
Digital Marketing

Social Media Management

  • Integrated social media platforms, such as Facebook and Instagram, to amplify brand awareness and engage with the target audience.
  • Executed Facebook and Instagram awareness campaigns to increase brand visibility and attract potential patients.
  • Implemented lead generation strategies on Facebook and Instagram to drive patient inquiries and capture valuable leads.


  • Conducted in-depth keyword research to identify high-value keywords relevant to the clinic’s aesthetic treatments.
  • Optimised website content, including titles, meta descriptions, and on-page elements, to improve search engine visibility and rankings.
  • Implemented local citation link building to enhance online visibility.



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