Pelican Paradise Resort

Unveiling Paradise: Mapletree Media's Comprehensive Branding and Website Design for Pelican Paradise Resort

Categories
  • Branding •
  • Content Creation •
  • Web Design & Mobile Apps
about

Mapletree Media embarked on a transformative journey with Pelican Paradise Resort, a prestigious 5-star hotel offering a breathtaking seafront location. Our collaboration focused on creating an immersive brand identity and designing a visually stunning website that showcased the resort’s luxurious offerings and commitment to environmental sustainability. With 300 rooms, 10 beachfront villas, and an array of premium facilities, Pelican Paradise Resort aimed to provide guests with an unparalleled experience of serenity and luxury.

challenge

The challenge was to establish Pelican Paradise Resort as a leading luxury destination and differentiate it in the competitive hospitality industry. We aimed to create a strong brand identity that reflected the resort’s elegance and environmental stewardship while designing a website that captivated potential guests and showcased the resort’s offerings in a user-friendly manner.

approach

Mapletree Media implemented a comprehensive branding and website design strategy to address the client’s goals. The key components of our approach included brand identity and logo creation, website design and showcase, and the integration of luxury and sustainability throughout the brand’s visual elements and messaging.

Branding
  • Timeless and Serene: Developed a brand identity that exuded a sense of tranquility and elegance, capturing the essence of Pelican Paradise Resort.
  • Methodical Design Elements: Utilized thin lines and a modern typeface to create a sophisticated and contemporary logo that reflected the resort’s commitment to luxury and eco-friendliness.
  • Environmental Sustainability: Incorporated subtle elements that conveyed the resort’s eco-friendly initiatives, such as solar panels and water filtration, emphasizing its dedication to sustainability.

Content Creation
  • Compelling Visuals: Created high-quality imagery that captured the beauty of the resort, enticing guests to immerse themselves in its luxurious offerings.
  • Highlighting Premium Facilities: Showcased the resort’s exquisite amenities, including specialty dining outlets, a 1000-seat ballroom, a 50-metre infinity lap pool, and tennis and badminton courts, through engaging and descriptive copywriting.
  • Environmental Commitment: Emphasised the resort’s eco-friendly initiatives, such as zero plastic initiatives, in persuasive and informative content to position Pelican Paradise Resort as a leader in sustainable hospitality.
Web Design & Mobile Apps
  • Visual Splendor: Designed a visually captivating website that showcased the stunning seafront location and luxurious amenities of Pelican Paradise Resort.
  • User-Friendly Interface: Ensured seamless navigation and an intuitive user experience to effortlessly explore room options, facilities, dining outlets, and recreational activities.
  • Eco-Friendly Initiatives: Highlighted the resort’s sustainable practices and environmental initiatives, providing guests with a deeper understanding of Pelican Paradise Resort’s commitment to eco-conscious hospitality.
Impact

The Mapletree Media team held themselves accountable and worked tirelessly to ensure that we were happy with the end product. Kudos to the team for their positive attitude.

Elaine, Pelican Paradise Group Pte Ltd CEO

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