Pan Pacific Plume

Mapletree Media Case Study: Plume - A Journey in Video Storytelling

  • Design & Creative Development

Nestled within the grand atrium of the hotel, PLUME is a celebration of the Panache of Singapore and the diversity therein. Adorned in sumptuous red hues and highlighted with verdant foliage, PLUME is a destination cocktail bar poised to enchant the most discerning of connoisseurs. Paired with warm hospitality radiating from engaging professionals, the bar crafts a fully immersive experience where each element further enhances the others.

Inspired by the colorful birds of Singapore, guests descend upon a flock of meticulously crafted cocktails employing ingredients and techniques that are at times exotic and occasionally familiar. The menu is accentuated with one-of-a-kind concoctions that reflect the details of these wonderful feathered friends from the tone of the plumage, habitat to the seeds and fruits that nourish them.

A crossroads for new travelers and old friends alike to find common ground, and for the lucky few, a perch from which to relish it all. Welcome to PLUME, one of the finest bars near Marina Bay.


PLUME sought to capture the essence of its unique identity as a destination cocktail bar, where every detail, from the ambiance to the drinks, told a vibrant story. The challenge was to convey this enchanting experience through video storytelling, engaging viewers and enticing them to experience PLUME’s magic firsthand.

Design & Creative Development


The project commenced with a comprehensive exploration of PLUME’s ambiance and cocktail offerings. We crafted a concept that revolved around the idea of a patron’s journey through PLUME, from arrival to indulgence. Storyboarding ensured that every scene and shot would contribute to the overarching narrative.


With the concept and storyboard in place, our production team swung into action. The shoot involved capturing mesmerizing visuals of PLUME’s ambiance, from the luxurious interior to the artful cocktail crafting. High-quality equipment and cutting-edge technology were employed to ensure each frame was visually compelling.


The heart of the project lay in the editing suite. Our team meticulously pieced together the footage to create a long-form video that showcased the seamless flow of a patron’s journey at PLUME. The video was designed to be a captivating visual narrative that viewers could immerse themselves in. It featured stunning visuals, evocative music, and seamless transitions.


From the long-form video, we curated shorter, attention-grabbing snippets tailored for platforms like TikTok, Instagram Reels, and YouTube Shorts. These bite-sized videos retained the essence of the patron’s journey, captivating viewers in under a minute.


The collaboration between PLUME and Mapletree Media exemplifies the transformative potential of video storytelling. By leveraging the power of immersive narratives and captivating visuals, we not only elevated the brand’s digital presence but also created a compelling narrative that resonated with audiences, enticing them to experience PLUME’s enchantment firsthand.

Ready to Dominate the Digital Space?

Connect with Us and Unleash Your Online Potential.

Scan the code