Nanyang Technological University

Elevating NTU's Digital Presence: Engaging Students through Compelling Content and Creative Design

Categories
  • Content Creation •
  • Design & Creative Development
about

Nanyang Technological University (NTU) is a leading research-intensive university located in Singapore. With a focus on innovation and excellence, NTU is committed to providing its students with the best possible education and research opportunities. As part of this commitment, NTU partnered with Mapletree Media to enhance their digital presence and engage with their students in a more meaningful way.

challenge

Nanyang Technological University (NTU), a leading research-intensive university in Singapore, partnered with Mapletree Media to enhance their digital presence and create meaningful engagement with their students. Together, we embarked on a journey to showcase NTU’s achievements and success stories through captivating content and creative design.

Content Creation

Mapletree Media took on the task of crafting short write-ups and conceptualising articles that highlighted the stories of various NTU students. Through their content creation expertise, NTU’s achievements were brought to life, providing inspiration and motivation to both students and the wider community.

Design & Creative Development

In addition to content creation, Mapletree Media provided NTU with exceptional design and creative development services. This included producing a compelling video that showcased NTU’s accomplishments and showcased their state-of-the-art campus facilities. Working closely with NTU, Mapletree Media ensured that all content adhered to the university’s brand guidelines and was delivered within the specified timeline, resulting in a visually engaging video that elevated NTU’s brand image.

Impact

The partnership between Mapletree Media and NTU had a significant impact on enhancing the university’s digital presence and fostering meaningful engagement with students. Through comprehensive content creation, digital marketing, and design & creative development services, NTU was able to effectively communicate its achievements, values, and aspirations to a wider audience. This collaboration not only elevated NTU’s brand image but also strengthened its connection with its student community in a more impactful way.

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