Marvis

A Powerful Omni-Channel Marketing Success Story for this Italian brand

Categories
  • Branding •
  • Content Creation •
  • PR & Event Management
about

Marvis, a renowned brand belonging to Ludovico Martelli, is a leading company specialising in cosmetics and personal hygiene products. To enhance their brand image and key messaging, Marvis partnered with Mapletree Media, a leading digital marketing agency, to engage consumers, generate awareness, and strengthen their brand presence.

challenge

Mapletree Media collaborated with Marvis to develop and implement a comprehensive omni-channel marketing campaign. The primary goals were to create a strong connection with the target audience, raise brand awareness, and drive meaningful engagement through multiple channels.

Branding
  • Collaborative creation of visually appealing and compelling assets, including product imagery, lifestyle visuals, and branded visuals.
  • Crafting a cohesive and visually consistent brand identity that resonates with Marvis’ target audience.
Content Creation
  • Strategically developing engaging and informative content, such as articles, blog posts, and social media updates, to showcase Marvis’ unique products and brand story.
  • Optimizing content for search engine optimization (SEO) to enhance online visibility and organic reach.
PR & Event Management
  • Identification and collaboration with relevant influencers in the beauty and personal care industry.
  • Leveraging influencers’ reach and influence to amplify Marvis’ brand message, increase product exposure, and drive engagement.

Mapletree Media organised a highly successful influencer event for Marvis, featuring prominent influencers in the beauty and personal care industry. We took care of all aspects, including event planning, hosting, F&B arrangements, coordination with influencers, and media engagement. The event garnered significant attention and resulted in a full turnout, creating a buzz around Marvis and further strengthening its brand presence.

Impact

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