Mapletree Media Case Study: Mid-Autumn Festival & Mooncake Collaboration

Harvesting Success: A Mapletree Media Campaign Unveiling Triumphs Across 16 Luxurious Hotels

Categories
  • Content Creation •
  • Design & Creative Development •
  • Digital Marketing
about

The Mid-Autumn Festival, a time of moonlit splendor and delectable mooncakes, is a cherished tradition in both Singapore and Malaysia. In 2023, Mapletree Media had the privilege of collaborating with 16 esteemed hotels across both countries to celebrate this festival in grand style. Our collaboration involved the creation of captivating videos and engaging articles that showcased the exquisite mooncakes and unique offerings of each hotel.

challenge

The challenge was clear: to bring the essence of the Mid-Autumn Festival to life, highlighting not just the mooncakes but also the creativity and artistry of each hotel. Our task was to craft compelling video content and articles that would resonate with viewers, enticing them to explore these luxurious establishments and savour the delectable mooncakes on offer.

Content Creation

Design & Creative Development

METHODOLOGY: CREATING AN IMMERSIVE JOURNEY

Concept & Storyboarding

Our journey began with an in-depth exploration of each hotel’s mooncake offerings and the cultural significance of the Mid-Autumn Festival. We then conceptualized a unique narrative for each hotel, designed to capture the essence of their offerings. Storyboarding played a pivotal role in visualizing how each video and article would unfold, ensuring that every scene and shot contributed to the overarching narrative.

Production

With the concept and storyboard in place, our production team swung into action. We meticulously captured the exquisite mooncakes, the hotels’ elegant ambiance, and the culinary craftsmanship behind each creation. State-of-the-art equipment and technology were employed to ensure that every frame was a visual delight.

Editing & Video Content

The heart of our project lay in the editing suite, where we carefully pieced together the footage to create captivating long-form videos. These videos served as visual journeys that transported viewers into the world of each hotel. They featured stunning visuals, evocative music, and seamless transitions that added to the immersive experience.

Short-Form Content

From the long-form videos, we curated shorter, attention-grabbing snippets tailored for platforms like TikTok, Instagram Reels, and YouTube Shorts. These bite-sized videos retained the essence of the mooncake offerings and the cultural significance of the Mid-Autumn Festival, captivating viewers in under a minute.

Digital Marketing
@glitz.singapore Embrace the Lunar Vibes in Singapore! 🌙 Indulging in the Mooncake Extravaganza at these hotels is a must this Mid-Autumn Festival. 🏮 From traditional classics to avant-garde flavours, Singapore’s mooncake game is on point! Which one will you devour first? 😋 To find out more, comment down below or visit Glitz.sg ✨ #GlitzSingapore #glitzSG #MooncakeMadness #SingaporeEats #MidAutumnFestival #HotelMooncakes #LunarDelights #SingaporeFoodies #MooncakeMagic #TasteTheTradition #FoodieAdventures #SingaporeCulinaryScene #LunarTreats #FoodieFrenzy #SingaporeIndulgence #Midautumnfestival2023 #MooncakeLovers #mooncakesingapore ♬ Sunshine – WIRA

Impact

Our collaboration with 16 luxury hotels across Singapore and Malaysia showcased the transformative power of storytelling through video and articles. By immersing viewers in the world of the Mid-Autumn Festival and the exquisite mooncakes, we not only elevated the digital presence of these hotels but also fostered an appreciation for the rich cultural heritage and culinary artistry they represent. Our content resonated with audiences, encouraging them to explore these establishments and indulge in the magic of the festival.

In summary, Mapletree Media’s collaboration with these luxury hotels during the Mid-Autumn Festival of 2023 was a testament to our commitment to crafting immersive narratives and captivating visuals. We celebrated tradition, creativity, and the culinary arts, inviting viewers to savour the flavours of this enchanting festival.

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