About
- Focus: Muscle relief, relaxation, and traditional Chinese healing benefits.
- Social Media Strategy: Reels, infographics, and giveaways to educate & engage users.
- UGC & Testimonials: Encourages real user experiences and before-and-after results.
Challenge
- Market Competition: Competing with well-known muscle relief brands like Tiger Balm and Counterpain.
- Consumer Trust: Overcoming skepticism about effectiveness, especially for first-time users.
- Influencer Authenticity: Ensuring reviews feel genuine rather than overly promotional.
- Retail Conversion: Driving social media interest into actual purchases in stores and online.
- Target Audience Reach: Effectively engaging both younger fitness enthusiasts and elderly users.
Content Creation
Advertorial
The article highlights the Kinmen Qiangxiao Turmeric I-Tiao-Gung collection, which includes a roll-on, massage cream, and patches designed to provide natural relief for muscle and joint pain. The key ingredient, I-Tiao-Gung, is an ancient herb renowned for its healing properties, supported by turmeric, menthol, ginger, and essential oils. These products aim to improve circulation, reduce inflammation, and ease discomfort. The article emphasizes the convenience and effectiveness of these products, making them ideal for those seeking quick and natural pain relief during daily activities.
Social Media Amplification
Social media post materials includes post-design, copy writing and concept by Beauty Insider. Post can be a video or image , approval will be obtained from client before posting.
