Invisalign

about

Invisalign, a leading provider of clear aligners for teeth straightening, partnered with Mapletree Media to drive a successful local and regional marketing campaign. The objective was to enhance brand visibility, generate consumer interest, and establish Invisalign as the preferred choice for teeth alignment solutions.

challenge

Invisalign aimed to overcome the challenge of increasing brand awareness on a local and regional scale and differentiating themselves from competitors in the dental industry. They needed a comprehensive marketing strategy that effectively showcased the benefits of their products and built trust among their target audience.

approach

Mapletree Media collaborated with Invisalign to develop a strategic approach that encompassed various components of digital marketing. The key focus areas included branding, content creation, landing page design & UX, design & creative development, and influencer partnerships. The following services were executed to achieve the desired goals:

Branding

Collaborative creation of visually appealing and compelling video assets that highlighted the effectiveness and benefits of Invisalign aligners.
Showcasing real-life success stories and testimonials to establish trust and credibility among the target audience.

Content Creation

Strategically developing engaging and informative content, such as articles, blog posts, and social media updates, to showcase the unique features of Invisalign and address common questions and concerns.

Optimising content for search engine optimization (SEO) to enhance online visibility and organic reach.
Creating behind-the-scenes videos and transforming them into fun and quirky TikTok shoots to engage with the younger audience.
Leveraging short-form video platforms to showcase Invisalign’s products in an entertaining and relatable manner.

Web Design & Mobile Apps

Crafting a visually appealing and user-friendly landing page design that effectively communicated Invisalign’s brand message and made it easy for visitors to navigate and find information.
Implementing clear call-to-action (CTA) elements to drive visitors towards inquiries and conversions.

Design & Creative Development

Creating visually captivating visuals and graphics that resonated with the target audience and effectively conveyed the benefits of Invisalign.
Ensuring a cohesive and visually consistent brand identity throughout all marketing materials.
Conducting multiple professional video shoots with various KOLs and influencers to create compelling and engaging content.
Managing the entire video production process, including storyboarding, studio selection, model selection, post-production, and ensuring high-quality visuals and messaging.

Digital Marketing

Implementing a comprehensive digital marketing strategy that encompassed search engine Optimisation (SE)), social media advertising, email marketing, and influencer collaborations.
Leveraging influencer partnerships to amplify brand messaging, increase product exposure, and drive engagement.

Impact

Increased Brand Visibility: The strategic deployment of compelling video assets and influencer partnerships significantly expanded Invisalign’s brand reach and exposure, fostering awareness among the local and regional audience.
Enhanced Engagement and Credibility: Compelling video content and authentic testimonials captured viewers’ attention, generated trust, and boosted engagement levels.
Improved Organic Traffic and Conversions: The combination of SEO-optimized content, well-crafted landing page copy, and optimized UX/UI design resulted in increased organic traffic and higher conversion rates.
Local and Regional Marketing Success: Invisalign’s impactful local and regional marketing campaign, powered by Mapletree Media’s comprehensive approach, successfully reached and resonated with their target audiences.

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Invisalign: Powering Local and Regional Marketing Success through Compelling Content and Influencer Partnerships

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