With the growth of many online shopping and ecommerce websites in Singapore, HABA, a large Japanese cosmetic and skincare brand decided to launch their own ecommerce website. Their objective was clear – have a seamless shopping. Experience between their online ecommerce shop and retail outlets and encourage spending. Not only did we achieve this but we also integrated their CRM with the woo commerce shopping cart to increase loyalty with their customers.
Their site was unfriendly to mobile users. Few sales were churning in, a CRM system that they had spent significantly on, was not integrated with their online shop. Their site was also notoriously difficult to update and their social media posts needed a fresh new look and copywriting to increase engagement and eye balling.
Mapletree Media started the process with a complete website audit that included the back end and front end framework, followed by a social media audit. After having held several meetings with the senior management team, we created a digital brand & content strategy. This included mock-ups for the home and inner pages, social media pages and also Search Engine Optimisation.
“Users can now shop on the Haba site within less than a minute from choosing their products to checkout. Previously the site was confusing and lead to a high bounce rate”
— Gio Amista, Lead Designer