With the growth of many online shopping and ecommerce websites in Singapore, HABA, a large Japanese cosmetic and skincare brand decided to launch their own ecommerce website. Their objective was clear – have a seamless shopping. Experience between their online ecommerce shop and retail outlets and encourage spending. Not only did we achieve this but we also integrated their CRM with the woo commerce shopping cart to increase loyalty with their customers.

Client Brieft

Client Brief

Their site was unfriendly to mobile users. Few sales were churning in, a CRM system that they had spent significantly on, was not integrated with their online shop. Their site was also notoriously difficult to update and their social media posts needed a fresh new look and copywriting to increase engagement and eye balling.

Digital Plan & Deliverables

Digital Plan & Deliverables

Mapletree Media started the process with a complete website audit that included the back end and front end framework, followed by a social media audit. After having held several meetings with the senior management team, we created a digital brand & content strategy. This included mock-ups for the home and inner pages, social media pages and also Search Engine Optimisation.

Website Executions

  • We created a fully integrated e-commerce and Point of Sale (POS) platform to ensure seamless online shopping for HABA customers within 3 months !
  • Modules were created for shopper points to be credited and redeemed online or vice versa from their retail shops
  • The site was made fully mobile responsive with user experience being a leading objective.
  • Promotional Banners & Coupons were created for ad hoc promotions for which the shopper can take avail from free shipping, free samples on check out and more.

“Users can now shop on the Haba site within less than a minute from choosing their products to checkout. Previously the site was confusing and lead to a high bounce rate”
—  Gio Amista, Lead Designer

Social Media Executions

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06-fb-post-haba-sept-sl-essence 05-fb-post-haba-sept-uruoi 05-fb-post-haba-sept-uruoiZ "g" is for gorgeous skinS 02-fb-post-haba-sept-squa-facial-foam 01-fb-post-haba-sept-point-repair

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Website Development

Social Media Management


Video Production

Contact Us

Singapore Office:
Mapletree Media Pte Ltd
1 Irving Place
The Commerze @ Irving #08-01
Singapore 369546

Phone No: +65 9627 6717

Malaysia Office:
Mapletree Media Sdn Bhd,
B-5-8 Plaza Mont Kiara,
Mont Kiara, 50480, Kuala Lumpur