How do you transform a mobile unresponsive site to start making money for you within 3 months?
Their site was unfriendly to mobile users. Few sales were churning in, a CRM system that they had spent significantly on, was not integrated with their online shop. Their site was also notoriously difficult to update and their social media posts needed a fresh new look and copywriting to increase engagement and eye balling.
Mapletree Media started the process with a complete website audit that included the back end and front end framework, followed by a social media audit. After having held several meetings with the senior management team, we created a digital brand & content strategy. This included mock-ups for the home and inner pages, social media pages and also Search Engine Optimisation.
“Users can now shop on the Haba site within less than a minute from choosing their products to checkout. Previously the site was confusing and lead to a high bounce rate”
— Gio Amista, Lead Designer