Dental Essence

Revitalising Smiles: Dental Essence's Digital Transformation with Mapletree Media

  • Content Creation •
  • Design & Creative Development •
  • Digital Marketing •
  • Web Design & Mobile Apps

Dental Essence is a leading dental clinic in Singapore, dedicated to providing high-quality dental care services to patients. With a focus on delivering exceptional treatments and personalised care, Dental Essence has established a strong reputation in the dental industry.


Dental Essence faced significant challenges with an outdated website that had malicious codes and outdated links. The website’s poor performance and lack of user-friendly features hindered their online presence and patient engagement. They sought the expertise of Mapletree Media, a trusted digital marketing agency, to revamp their website and enhance their digital presence.

Content Creation

Blog writing & Content Re-Optimization:

  • Developed compelling and informative content to highlight Dental Essence’s expertise and services.
  • Created engaging blog articles focused on dental health and treatments to establish Dental Essence as a trusted industry resource.
  • Ensured all website pages had persuasive and relevant copy to convey the clinic’s value proposition.
Web Design & Mobile Apps

Comprehensive Website Revamp:

  • Conducted an in-depth analysis of the existing website to identify areas of improvement.
  • Developed a strategic plan to create a visually appealing and user-friendly website design.
  • Addressed the security issues by removing malicious codes and ensuring website protection.
Design & Creative Development

User Interface (UI) and User Experience (UX) Enhancement:

  • Designed a seamless UI/UX to provide visitors with an intuitive and engaging browsing experience.
  • Simplified website navigation and improved accessibility for users to find relevant information easily.
  • Created a responsive website layout to ensure optimal viewing experience across different devices.
Digital Marketing

Search Engine Optimization (SEO) Strategy:

  • Conducted extensive keyword research to identify targeted treatments and relevant search terms.
  • Optimised SEO titles, meta descriptions, and on-page content to improve search engine visibility.
  • Implemented internal linking strategies and enhanced website crawlability for better indexing.

Social Media Management:

  • Managed and optimised Dental Essence’s social media presence, including Facebook and WhatsApp.
  • Implemented strategic social media campaigns to increase brand awareness and engagement.
  • Generated leads and inquiries through targeted social media advertising and promotion.

Online Reputation Management:

  • Monitored and managed online reviews and feedback to maintain a positive brand reputation.
  • Responded promptly and professionally to patient inquiries and reviews, building trust and credibility.

Meta Ads and Performance Tracking:

  • Created meta ads to improve click-through rates and drive targeted traffic to the website.
  • Utilised tracking tools to monitor and analyse website performance metrics, including bounce rates and dwell time.


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