Transforming Skincare: Mapletree Media's Integrated Marketing Success for Crystal Tomato & Beyond Sun Protection
Categories
Design & Creative Development •
Digital Marketing •
PR & Event Management •
Web Design & Mobile Apps
about
Mapletree Media partnered with Crystal Tomato to launch their revolutionary B2C product, Beyond Sun Protection. As the lead agency, we implemented an integrated marketing strategy that encompassed SEO optimization, video productions, event management, pre/post-publicity, social media management, meta ads, ads conversions, and website creation. The objective was to create a significant impact on the target audience, leveraging the established reputation of the Crystal Tomato brand and driving success for Beyond Sun Protection.
challenge
The challenge was to successfully introduce and position Beyond Sun Protection in the competitive skincare market. We needed to generate awareness, establish brand credibility, and drive conversions. Our approach involved a combination of strategic marketing initiatives to capture the attention and trust of potential customers.
approach
Mapletree Media executed a comprehensive marketing campaign that incorporated various components of digital marketing. The key focus areas included SEO optimization, video productions, event management, pre/post-publicity, social media management, meta ads, ads conversions, and website creation. The following services were implemented to achieve the desired outcomes:
Web Design & Mobile Apps
Designed and developed a visually appealing and user-friendly website for Crystal Tomato and Beyond Sun Protection.
Crafted compelling copywriting and incorporated engaging UI/UX elements to enhance the overall user experience.
Implemented effective call-to-action prompts and seamless navigation to drive conversions and encourage lead generation.
Design & Creative Development
Video Productions
Developed captivating video content that effectively highlighted the unique features and benefits of Beyond Sun Protection.
Collaborated with professional videographers to produce visually stunning videos that resonated with the target audience.
Amplified brand messaging and captured attention through engaging storytelling.
Meta Ads & Ads Conversions
Created highly targeted and impactful Meta Ads and Ads Conversions campaigns to effectively reach potential customers.
Leveraged data-driven insights to optimize campaign performance and maximize conversion rates.
Orchestrated a dynamic marketing funnel that guided potential customers from awareness to consideration and drove sales.
Digital Marketing
SEO
Conducted in-depth keyword research and implemented effective SEO strategies to enhance website visibility and organic rankings.
Achieved significant growth in search engine rankings, securing prominent positions on Google’s first page.
Increased organic traffic and brand exposure, driving awareness and consideration among potential customers.
Social Media Management
Implemented a comprehensive social media strategy, including content creation, community management, and influencer collaborations.
Leveraged various social media platforms to amplify brand messaging and engage with the target audience.
Cultivated a strong social media presence, fostering brand loyalty and encouraging user-generated content.
PR & Event Management
Orchestrated engaging events and experiential marketing activities to generate buzz and excitement around Beyond Sun Protection.
Leveraged strategic pre-event and post-event publicity to maximize brand exposure and maintain audience engagement.
Created a seamless customer journey from awareness to consideration, ultimately driving conversions and sales.
Impact
Generated significant brand awareness and customer engagement through an integrated marketing approach.
Achieved impressive SEO growth, securing top positions on search engine results pages and driving organic traffic.
Successfully guided customers through the marketing funnel, resulting in increased sales and conversions.
Leveraged influencer collaborations and sampling programs to expand brand reach and drive product trials.
Solidified Crystal Tomato’s position as a trusted skincare innovator while establishing Beyond Sun Protection as a leading skincare solution.
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