Alexandr & Co

Branding

The brand identity was meticulously crafted to reflect the luxury and scientific expertise of Alexandr & Co. The logo features a sophisticated typography style complemented by an elegant icon inspired by silk motifs. A rich and opulent colour palette was carefully selected to evoke a sense of indulgence and lavishness. The imagery style showcases the brand’s deep connection to silk, utilising luxurious textures and elegant compositions.

Our design rationale for the product packaging of Alexandr & Co revolves around the brand’s identity, target market, and the strategic use of colours, particularly blues, to appeal to both male and female consumers.

• Strategic Use of Blues: The color blue is a central theme in the product packaging design of Alexandr & Co. Blue represents qualities such as reliability, professionalism, and calmness. By incorporating various shades of blue, we wanted to evoke a sense of trust in the brand and its products, instilling confidence in both male and female consumers.
• Appeal to Both Male and Female Market: One of the primary goals of the product packaging design was to ensure it resonates with both male and female markets. By combining deeper and darker blues with subtle touches of softer shades, we created a balanced and elegant visual experience. The darker tones add a touch of masculinity to appeal to male consumers, while the incorporation of softer blues maintains a sense of approachability for the female audience.
• Elegance and Simplicity: The design rationale focused on elegance and simplicity to convey a premium and sophisticated brand image. Clean lines, minimalistic typography, and a refined layout were used to enhance the packaging’s overall appeal, catering to the refined tastes of both male and female consumers.
  Iconic Elements: The packaging incorporates subtle yet iconic elements that reflect the brand’s values and product offerings. These elements aim to establish a memorable brand presence on the shelves and resonate with consumers on a deeper level.

Brand Guidelines: Comprehensive brand guidelines were developed to ensure consistency across all brand assets. The guidelines included specifications for logo usage, color palettes, typography, imagery style, and tone of voice. The brand personality was defined as sophisticated, innovative, and empowering.

Digital Marketing

Mapletree Media developed an impactful digital marketing strategy to elevate Alexandr & Co’s brand presence in the online realm, reaching and engaging with a wider audience:

Social Media Management: Curating engaging content across social media platforms, showcasing the artistry behind Alexandr & Co’s products. This fostered genuine connections with the audience and humanized the brand.

Influencer Engagement: Strategic collaborations with influencers amplified brand reach and garnered authentic endorsements, enhancing brand credibility among the target audience.

Video Content: Visually stunning videos highlighted the sensorial experience and benefits of each product, captivating audiences and elevating the brand’s image.

Short-Form Content: Engaging short-form content on platforms like TikTok and Reels expanded the brand’s reach among tech-savvy skincare enthusiasts, attracting a younger and broader audience.

PR & Event Management