Boost Your Brand with Beauty Insider: Singapore & Malaysia’s Leading Beauty Media

Partner with Beauty Insider in 2024 and forge a connection with consumers at every point in their buying journey, from the initial spark of interest to enduring brand loyalty with your brand.

Awareness & Product Discovery

Showcasing Innovation: Spotlight the standout features and advantages of your products, sparking curiosity and initial awareness among potential buyers.
Influencer Partnerships: Work with influencers across platforms to produce content that authentically aligns with your target audience, driving product visibility and discovery.

Engagement & Consideration

Educational Content: Craft compelling articles and videos that articulate the unique selling points of your products, supporting consumers in their consideration process.
Social Media Dynamics: Activate your audience with engaging social media campaigns, including TikTok and Instagram Reels, showcasing real-world product applications and benefits.

Conversion & Purchase

Boosting Online Visibility: Harness SEO and targeted digital campaigns to ensure your products are front and centre at the moment consumers decide to purchase.
Streamlined E-Commerce Experience: Link Beauty Insider content directly to your shopping pages, providing a smooth path for consumers to make a purchase.

Loyalty & Retention

Loyalty Programs & Insider Rewards: Use Beauty Insider to roll out exclusive offers and rewards, incentivizing repeat business and strengthening customer loyalty.
Community Engagement via UGC: Encourage the sharing of user-generated content to build a community ethos around your brand, enhancing customer retention and turning customers into advocates.

The Beauty Insider Advantage

As a leading platform, we’re committed to showcasing the diversity and innovation of your products. Our strategy is tailored to educate and engage our substantial audience, integrating your brand's narrative into the consumer lifestyle. With Beauty Insider, you have a partner who understands the importance of each touchpoint in the customer journey, providing a unified approach to brand growth and consumer engagement.

Skincare Campaigns

Narrative-Driven Content on Beauty Insider - Articles

Showcasing Products: Focus on the unique properties and benefits of your skincare range.
User Experiences: Highlight authentic consumer stories and testimonials.
UGC and KOL Integration: Leverage user-generated content and Key Opinion Leader insights.
Impactful Performance: Solidify your brand as a skincare leader through effective content distribution and SEO.

DR.WU’s

Dr. Dennis Gross

Avène Tolerance Control Serum

Mentholatum Acnes Range

Jenis Hada Labo

Sunplay Skin Aqua UV Brightening Moisture Gel

Visual Storytelling on Beauty Insider - Videos & Social Media

Customer and KOL Testimonials: Create engaging videos with real user experiences and KOL endorsements.
Creative Storytelling by Beauty Insider: Tailored video content aligned with your brand's message.
Content Formats: Demonstrations of Product Usage, KOL Reviews and Endorsements, Street Interviews and Consumer Feedback, Event Coverage and Product Launch Celebrations
Examples: Street interview video on popular skincare routines, KOL video demonstrating the benefits of your hydrating moisturiser.

Alexandr&Co’s Silkcare Line

Bio-Oil® Dry Skin Gel

You Beauty Malaysia

Christmas Giveaway

Laneige

Your Dedicated Brand Content Hub

Branded Digital Space: A unique section on Beauty Insider showcasing your products and guiding consumers to your retail outlets.
Regular Content Updates: Updated to feature your latest products and brand news.
Informative Consumer Engagement: Detailed insights about your products for Beauty Insider’s audience.
Examples: Seasonal skincare guide featuring your latest product line, How-to articles using your skincare products for various skin types.

Nuvit

Axis-Y

Mary & May

Labos

SW1

Sampling Campaigns and Retail-Driven Promotions

Engaging Product Sampling: Facilitate hands-on experiences with your products.
Promotion of Retail Locations: Direct consumers to your stores for a comprehensive brand experience.
Focus on Retail Content: Emphasize the in-store experience and availability of your products.