Boost Your Brand with Beauty Insider: Singapore & Malaysia’s Leading Beauty Media

Partner with Beauty Insider in 2024 and forge a connection with consumers at every point in their buying journey, from the initial spark of interest to enduring brand loyalty with your brand.


Awareness & Product Discovery

  • Showcasing Innovation: Spotlight the standout features and advantages of your products, sparking curiosity and initial awareness among potential buyers.
  • Influencer Partnerships: Work with influencers across platforms to produce content that authentically aligns with your target audience, driving product visibility and discovery.

Engagement & Consideration

  • Educational Content: Craft compelling articles and videos that articulate the unique selling points of your products, supporting consumers in their consideration process.
  • Social Media Dynamics: Activate your audience with engaging social media campaigns, including TikTok and Instagram Reels, showcasing real-world product applications and benefits.

Conversion & Purchase

  • Boosting Online Visibility: Harness SEO and targeted digital campaigns to ensure your products are front and centre at the moment consumers decide to purchase.
  • Streamlined E-Commerce Experience: Link Beauty Insider content directly to your shopping pages, providing a smooth path for consumers to make a purchase.

Loyalty & Retention

  • Loyalty Programs & Insider Rewards: Use Beauty Insider to roll out exclusive offers and rewards, incentivizing repeat business and strengthening customer loyalty.
  • Community Engagement via UGC: Encourage the sharing of user-generated content to build a community ethos around your brand, enhancing customer retention and turning customers into advocates.

The Beauty Insider Advantage

As a leading platform, we’re committed to showcasing the diversity and innovation of your products. Our strategy is tailored to educate and engage our substantial audience, integrating your brand's narrative into the consumer lifestyle. With Beauty Insider, you have a partner who understands the importance of each touchpoint in the customer journey, providing a unified approach to brand growth and consumer engagement.

Narrative-Driven Content on Beauty Insider - Articles
  • Showcasing Products: Focus on the unique properties and benefits of your skincare range.
  • User Experiences: Highlight authentic consumer stories and testimonials.
  • UGC and KOL Integration: Leverage user-generated content and Key Opinion Leader insights.
  • Impactful Performance: Solidify your brand as a skincare leader through effective content distribution and SEO.
Visual Storytelling on Beauty Insider - Videos & Social Media
  • Customer and KOL Testimonials: Create engaging videos with real user experiences and KOL endorsements.
  • Creative Storytelling by Beauty Insider: Tailored video content aligned with your brand's message.
  • Content Formats: Demonstrations of Product Usage, KOL Reviews and Endorsements, Street Interviews and Consumer Feedback, Event Coverage and Product Launch Celebrations
  • Examples: Street interview video on popular skincare routines, KOL video demonstrating the benefits of your hydrating moisturiser.
Alexandr&Co’s Silkcare Line
Bio-Oil® Dry Skin Gel
Your Dedicated Brand Content Hub
  • Branded Digital Space: A unique section on Beauty Insider showcasing your products and guiding consumers to your retail outlets.
  • Regular Content Updates: Updated to feature your latest products and brand news.
  • Informative Consumer Engagement: Detailed insights about your products for Beauty Insider’s audience.
  • Examples: Seasonal skincare guide featuring your latest product line, How-to articles using your skincare products for various skin types.
Sampling Campaigns and Retail-Driven Promotions
  • Engaging Product Sampling: Facilitate hands-on experiences with your products.
  • Promotion of Retail Locations: Direct consumers to your stores for a comprehensive brand experience.
  • Focus on Retail Content: Emphasize the in-store experience and availability of your products.
Hada Labo
Aiken Derma Care
Make your
brand shine!

Digital Marketing Solutions

Engaging Social Media & Video Strategy
  • Dynamic social media campaigns that highlight your skincare products, incorporating KOL insights and real customer feedback.
Beyond Sun Protection Social Media
Targeted SEO for Online Visibility
  • Tailored SEO strategies to elevate your brand’s online profile and consumer accessibility.
Intuitive Website and Landing Page Designs for Skincare Brands
  • Crafting attractive, user-friendly websites that showcase your brand and direct consumers to retail outlets.
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