Empower Your Brand with
Beauty Insider X MTM X Professional
Skin Care Brand Partnership
2024 Campaign Objectives for Professional Skincare Brand Partnership:
- Elevate Product Awareness: Amplify the visibility and benefits of your skincare products among skincare professionals and consumers.
- Strengthen Brand Loyalty: Enhance customer loyalty and develop robust retention strategies with skincare professionals and retail partners.
- Expand Digital Presence: Broaden your brand's digital impact through targeted social media engagement and conversion-focused online strategies.
- Beauty Insider: Recognized as the Premier Beauty Media Authority in Singapore & Malaysia, focusing on skincare innovation and trends.
Campaigns Executions
1
Exclusive Branded Content on Beauty Insider - Articles
- Skincare Insights: Illuminate the unique properties, efficacy, and scientific innovation behind your skincare products.
- Customer Success Stories: Spotlight on real-life user experiences and the transformative impact of your products.
- Direct Engagement Feature: Incorporate direct purchase or consultation-booking features for immediate consumer interaction.
- Impact: Establish your brand as a leader in the skincare industry, capturing the interest of beauty professionals and informed consumers.
- Performance: Drive engagement with content amplified across social platforms, achieving enhanced SEO results.
- Examples: Articles featuring breakthrough skincare products, innovative skincare routines, and expert advice.
2
Exclusive Branded Content on Beauty Insider: - Videos
- Consumer and Expert Testimonials: Transform customer and dermatologist experiences into engaging case studies.
- Creative Direction by Beauty Insider: Full content creation and storyboarding, with options for brand-specific customization.
- Direct Engagement Feature: Incorporate direct purchase or consultation-booking features for immediate consumer interaction.
- Impact: Establish your brand as a leader in the skincare industry, capturing the interest of beauty professionals and informed consumers.
- Performance: Drive engagement with content amplified across social platforms, achieving enhanced SEO results.
- Examples: Articles featuring breakthrough skincare products, innovative skincare routines, and expert advice.
A) Product Demonstrations at Partner Locations
A) FAQ & Educational Interviews with Skincare Experts
A) Event Highlights and Product Launches
3
Dedicated Content Hub for Your Brand:
- Customized Brand Page: A dedicated brand page on Beauty Insider, directing consumers to your products and affiliated skincare clinics.
- Quarterly Updates: Regularly refreshed to showcase your latest product launches and brand news.
- Audience Engagement: Target daily traffic from Beauty Insider, educating both skincare professionals and consumers.
4
Custom Publishing Supplements:
- In-Depth Brand Showcases: Feature detailed accounts of your clients' experiences, testimonials, and product showcases.
- Versatile Marketing Tools: Ideal for sales team distribution, events, and expos, with options for co-branding or white-labelled versions.
Digital Marketing with Mapletree Media
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SEO Services
- Tailored SEO strategies to enhance your brand’s online visibility, focusing on product-specific keywords and consumer trends.
SEO Services
Website Revamps
- Design and development of leading skincare brand websites, emphasizing user-friendly interfaces and immersive product experiences.