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How To Register A Domain For Your Website

If you are new to the procedure, finding a domain might be difficult. With so many options, the task may rapidly become daunting. Fortunately, Mapletree Media can assist you by giving you all of the information you want. Finally, you’ll have a good grasp of your options and how to register your own domain after reading this article.

 

What Is A Domain?

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A domain name is a name that tells your audience who you are. Your domain is your brand identification, and you control it. It will assist your website in generating attention when it appears in search engine results.

Within the Internet, a domain name is an identifying string that establishes a sphere of administrative autonomy, authority, or control. Additionally, the original purpose of domain names was to make it easy for people to reach websites on the Internet. Domain names are used for application-specific naming and addressing in a variety of networking contexts. Now they are used in many other ways.

What Is A .sg Domain?

Whether or whether you need an a.sg domain for your Singapore company depends on your goals. When you’re aiming for a worldwide audience and don’t want to focus on a specific region, a broad, generic domain name makes more sense.

However, there are a few instances where a.sg domain name makes more sense for your website. When you’re looking for Singapore traffic, one cause may be. If your major target audience is mostly from Singapore, rather than anyplace else in the world, you should consider using.sg. This is also beneficial for SEO; if you want to rank locally, you’ll find it easier to persuade search engines to rank you better with a ccTLD rather than a generic one.

What Is A Domain Registrar?

A domain name registrar is a company that sells and registers domain names on your behalf. ICANN (Internet Corporation for Assigned Names and Numbers), a non-profit body in charge of domain name management, accredits all domain name registrars.

A generic top-level domain registry or a country code top-level domain registry must accredit a domain name registrar. The criteria of the chosen domain name registry are followed by registrars. The registry is a centralised database that stores all domain name records. A domain name must be added to the database, along with any relevant information, in order for it to be recognised.

 

Why Is It So Important?

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Consider your domain name as a one-of-a-kind identification among the 1.89 billion websites online as of August 24, 2021. As a result, having a distinctive and easy-to-type domain name for your online presence is critical. Your website serves as an online extension of your company, and the domain name you select will serve as the address for visitors to discover it.

To add, memorable domain names are often entered into Google, and algorithms keep note of them in order to give their related sites greater authority. Therefore, the more searches your branded domain name receives, the more authority points it receives from Google. As a result, ranking better for relevant keywords will be much easier.

 

When Registering, Keep These Things in Mind

Instead of going via your web host, you should register your name directly with the domain name registrar. This protects you against your hosting site registering the domain name under their own name, giving them ownership rights.

Furthermore, the site host may subsequently charge you exorbitant fees for the domain name’s rights. Keep in mind that domain names have a tendency to vanish rapidly. Many individuals believe that all of the finest domain names have already been claimed.

This is especially true when it comes to descriptive titles for products and services. Therefore, in order to avoid future frustration, you should pick the one you require as soon as feasible.

 

What To Look For When Choosing The Right Domain Registrar

All domain registrars do not have the authority to offer all domain extensions. Some domain registrars, for example, can only offer domains with country-specific extensions. Therefore, along with domain name registration, each domain registrar may provide other services. Some registrars may provide discounted domains as a promotional offer, while others may provide free add-ons to entice consumers.

We consider the following factors while selecting the best domain name registrar:

Price

The first thing you should look at is the cost of a domain name. Some domain registrars may offer inexpensive upfront fees for the first year of registration, but their renewal prices might be drastically different.

Moreover, a domain name can be registered for a minimum of one year. However, certain businesses may demand a longer registration term, such as a minimum of two years. A domain name can be registered for up to ten years at a time.

Transfer

A domain name can be transferred from one registrar to another. Normally, you wouldn’t need to transfer your domain name immediately away. However, if you’re dissatisfied with your current registrar, you should be able to do so quickly.

Moreover, it’s important to note that a domain name cannot be transferred within the first 60 days after registration. ICANN decides on the beginning period. Following that, you are free to transfer it to any other registrar.

The majority of domain registrars make it simple to transfer domain names at no additional cost. However, some, on the other hand, may try to make it difficult or demand a price to remove the domain lock.

Expiration policies

Domain names are only registered for a limited time. You can extend the life of your domain registration before it expires. If you forget to renew your domain name, it will expire and anybody will be able to register it.

Therefore, even if you utilise the automatic renewal function, it’s a good idea to verify the expiration policy of your domain registrar. Even after the domain has expired, some registrars provide a grace period. With that, you can renew your expired domain name within this grace period.

 

What Makes A Good Domain Name?

Incorporating keywords

Keywords are used for more than simply content. Your domain name is used by search engines to figure out what your site is about and to assist decide search rankings.

As a result, it’s critical to incorporate keywords wherever feasible. Your domain name should contain keywords that are related to your website. It’s far more vital to correctly portray your content than it is to add keywords for the purpose of adding keywords.

If you’re stumped for ideas, Google Keyword Planner is a good place to start. This free tool allows you to search for keywords based on search volume and other characteristics to find terms that people really use. But don’t get too carried away. Using too many keywords, particularly popular ones, might make your site appear uninteresting and perhaps untrustworthy.

Keep it short

While keywords are vital, don’t go too long with your domain name. It’s preferable to have a short and memorable domain name. We recommend that your domain name be no more than 15 letters long. Longer domains are more difficult to remember for your users.

Furthermore, consumers will be more likely to type errors with lengthier domain names, resulting in traffic loss. That’s why keeping your domain length small is a smart choice.

Easy to spell/pronounce

Your domain name should most likely be memorable. However, if you’re thinking about naming your child after Elon Musk, don’t. You’ll have to offer someone your website or email address vocally at some point, no matter how nice it appears written down. Word-of-mouth advertising is still effective.

Furthermore, it only works if people can pronounce your domain correctly. This also makes the name simpler to remember, boosting the likelihood of individuals visiting and sharing the site with their networks.

Steer away from hyphens

Using hyphens to achieve the domain name you desire may appear to be a novel approach. Regrettably, they’re difficult to describe verbally. They also make it more difficult to type the domain. Some individuals are likely to completely forget about them and end up on someone else’s website.

With that, when coming up with domain name ideas, try to stay away from anything that isn’t a letter. This involves the substitution of digits for letters. These small details make it much simpler for individuals to forget and enter the name incorrectly.

Unique and brandable

A distinctive domain name may make your company stand out and even keep you out of legal problems. You’ll want it to be brandable because it can help with your marketing efforts.

You don’t want to inadvertently utilise a trademark or be accused of plagiarising from another weblog. You might also choose a domain name that is more easily recognisable. Brandable domain names are one-of-a-kind, memorable, and catchy.

Doubled letters are a big no

Using duplicated characters in a domain name almost guarantees errors. It’s difficult to read and much more difficult to type accurately when letters are doubled. If you make enough mistakes, you can wind up with someone typo-squatting your traffic. Furthermore, taking even a few seconds longer than required to find out how to sell your domain is a waste of time.

Ensure flexibility

It’s a good idea to pick a domain name that relates to your business or specialisation since it provides visitors with a sense of what your site is about. However, you do not want to restrict your long-term possibilities too much. Moving your website to a new domain may be a time-consuming procedure, and if you don’t do it correctly, you risk losing search rankings. That is why it is critical to choose a domain name that is adaptable from the start.

Research its availability

You may utilise a research tool to see if it’s accessible once you’ve reduced your search to a few choices. However, just because a domain name is accessible does not rule out the possibility that someone else has a legitimate claim to it. Before making your decision, you should conduct a trademark search to ensure your safety.

It’s also a good idea to make sure you have the right social media handles. If you can’t discover an exact match, consider combining your domain name with anything that makes sense.

 

Step-By-Step On How To Register Your Domain

Welcome to this domain.

Determine which extension is best for your company

A.com.sg domain name accurately reflects your local business. It’s also recognised as the most well-known extension on the market right now. A.sg domain, on the other hand, is aimed at Singapore-based enterprises and organisations, and it assists them in naming their digital sites.

With both alternatives now available, you should be able to quickly pick one that best suits your needs. Moreover, it may make a significant impact in the long run.

Make a list of possible domain names

Let’s pretend you’ve discovered the name you truly want, but it’s not available. So, what’s next? You can try your luck with a different domain name registrar, but your desired domain name is likely to be taken as well. As a result, keeping a list will make the procedure go much more smoothly. To acquire a domain, most registrars will demand either a PayPal account or a credit card.

The primary and secondary nameservers of your web host

Thirdly, you must point your domain to your website after purchasing it. Therefore, if you have a web host, find out what their primary and secondary nameservers are and preserve the information. This is generally found in their frequently asked questions, under headings such as DNS, domain name or domain name transfer. You can always email the host if you can’t find them.

Park it (if you don’t have a web host yet)

Finally, if you’ve bought a domain name but don’t have a web host yet- you can ask the registrar to park it for you. Additionally, even if your website isn’t ready yet, this is a wonderful method to rapidly acquire the domain name you want. With that, by default, most registrars will park your domain name. As a result, it typically does not need any further procedures.

What You Need To Know About Advertising In Singapore

As a business owner, the best way to make your brand more well-known is to essentially, “put it out there”. The best way to do so is by advertising your business and the product/service you offer. There are a plethora of methods of advertising and numerous benefits to gain from it. With that, in this article, we will be discussing what advertising is and how to be successful at it in Singapore.

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Advertising is a type of advertising that tries to promote a product or service to a specific audience. It is one of the oldest kinds of marketing in which the goal is to persuade the target audience to purchase, sell, or do something particular. The advertisement might be specialist, targeting small audiences, or general, targeting a larger audience, using a highly targeted message.

Moreover, advertising predates most other forms of marketing, such as email marketing and search engine marketing. Advertising has been separated into two categories since the internet became commonplace: traditional advertising and digital advertising.

 

Types Of Advertising In Singapore

Digital advertising

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Digital advertising encompasses all online advertising activities such as display advertising, pay-per-click (PPC), social media advertising, and so on. Because this type of advertising is less expensive and easier to track, it is becoming more popular.

Search engine ads

Search engine advertisements, such as “Google Search ads,” allow you to target potential clients who are looking for what your company has to offer. When you use the PPC “pay per click” budgeting option, you are only paid when potential customers “click” on your adverts.

Social media advertising

Facebook

According to statistics, Facebook has the largest advertising audience in Singapore. Despite the criticism and dissatisfaction of some users with what Facebook did, the network’s admirers remain loyal, making it the most popular social media platform. You can see from the amount of Facebook users that it has which in turn provides you with a larger audience.

In addition, Facebook advertising is inexpensive and adaptable. If you’re running low on cash, you may change your daily Facebook budgets appropriately.

LinkedIn

LinkedIn may be the ideal channel to help your business attract clients and flourish, depending on your needs. If you’re searching for a B2B ad network or want to target consumers based on job titles, LinkedIn may be the right channel for you. At first look, the architecture of LinkedIn’s advertising platform and opportunities resembles that of Facebook.

Additionally, the platform has a feature called LinkedIn Lead Accelerator. This tool helps you to keep track of your most valuable clients and serve them better-tailored adverts. This will assist you in nurturing your leads as they progress toward becoming clients.

Instagram

Facebook, Inc. owns Instagram, a picture and video-sharing social networking website. That term alone makes it much easier for businesses to market themselves on Instagram. There aren’t many content writing abilities required; only some Instagram-able photos to be shared on a regular basis.

Moreover, the platform has a polling tool that allows you to connect with your consumers more closely. To obtain insight from your followers, just ask a question, create polls, and collect data.

Mobile advertising

Currently, smart mobile devices are used for the bulk of internet activity. As a result, SMS marketing campaigns, banner advertisements on responsive websites, and ads on mobile applications may all be used to target these people (possible buyers).

Traditional advertising

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Traditional advertising refers to print, television, and radio commercials that have been in use for more than 150 years. Print advertising is the most effective form of business promotion. It is based on a target audience receiving the advertisement in person via flyers, newspapers, or the mail.

Tv & radio commercials ads

When you want to raise awareness about your business or a specific product or service to a large audience, TV and radio commercials are a good option. However, the efficacy of these advertisements is contingent on having a flexible advertising budget and the capacity to create high-quality content for your campaign. This is done in order to capture the attention of your target audience.

Print advertising

You may connect with an engaged audience by placing ads in local and international newspapers and publications. It emphasises what you have to offer and gives communication information for your company, with many advertising alternatives to meet your budget.

Outdoor advertising

Billboards and moving advertisements, such as those seen on buses, are examples of outdoor advertising possibilities. This is done to target the audience based on billboard locations and shifting ad routes.

 

Benefits Of Advertising Your Business

Brand awareness

Various sorts of marketing have proven effective in raising awareness about the emergence of new companies over the years. It’s about reaching out to certain audiences and spreading the word about your company in a short amount of time. It’s not only about raising knowledge about your company; advertising is also a viable option for raising awareness about freshly released items or services. It emphasises current goods’ competitive advantages as well as upgrades or new features introduced to existing products or services.

Limited discounts or upselling opportunities necessitate prompt answers from the targeted clients. It may be accomplished through commercials, particularly digital advertising options such as social media ads, which take less time to produce and publish.

Competition

Every day, new alternatives to what your company offers are created, increasing competition. To distinguish out from the competition, creative marketing and advertising strategies are required. In this instance, effective targeted adverts that focus on your products’ competitive advantages would be beneficial. Your rates’ suitability for their budgets and projected additional value, as well as the quality of your after-sales service and support solutions, may all be shown.

Increasing sales volume and return on investment (ROI)

Advertisements may also accomplish the most difficult task of generating sales and return on investment for your company (ROI). This is accomplished by focusing on existing and potential clients who are only one step away from converting. Offline marketing efforts will raise awareness of your company’s services.

Search engine advertisements, social media conversion-optimized ads, and retargeting ads are examples of digital advertising solutions. They will target engaged audiences that have expressed an interest in what your company has to offer, and you will only be paid if people “click” on your adverts.

These Are The Best Content Marketing Agency In Singapore

Content marketing is another way to provide information to clients and audiences, but it has a wide range of applications in the digital marketing world. Simply said, content marketing is the development and dissemination of collateral and other informational resources over various web networks. Above all, content marketing should encourage people to take action. A call to action, or CTA, is often featured at the end of any piece of content.

In this article, we will explain why content marketing is vital, how it can help your business and the best agency to go to. Read on to find out more.

 

Why Content Marketing Matters

Your viewers will stay for a longer period of time

Excellent material is a valuable asset. It has the capacity to provide your potential consumers with good experiences and entice them to return for more. It’s your ticket to attracting the attention of your target audience and establishing a strong brand image over time.

You will appear trustable

Content creation aids in the development of a relationship between your company and its target audience. You may connect with consumers and answer their inquiries. Your audience is more inclined to believe your advice and suggestions if you provide value without expecting anything in return.

With that, your brand’s reputation will increase when your content appears in the right location at the right time with the appropriate audience. Customers are more likely to have a favourable impression of your brand if they see more high-quality content.

Conversions can be improved by using original content

Conversions are influenced by the material you publish. It allows your audience to interact with you while also providing them with the knowledge they need to make informed purchases. Furthermore, if you’re utilising blog material to drive traffic, try employing unique visuals rather than stock photographs, since marketers say the latter is the least successful at helping them achieve their objectives. Additionally, your material should always include a call to action (CTA) that directs your reader to the next step.

 

Best Content Marketing Agency In Singapore

1. Mapletree Media

ADDRESS1 Irving Pl, #08-01 The Commerze @ Irving, Singapore 369546
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTENT+65 6570 5580

Mapletree Media is one of the leading content marketing agency in Singapore. The firm has evolved to be one of Singapore’s top digital marketing companies, thanks to its team of skilled dreamers and innovative aspirers.

Content production is one of the agency’s strong suits. The firm has perfected the art of effortlessly integrating its material into the real-life experiences of its target consumers, a practice known as native advertising. They also know how to format their content so that it is tailored to your preferences. They’re able to sustain their consumers’ immersive experience as a result of this, which helps your content’s engagement and click-through rates rise.

2. Adelphi Digital

ADDRESS41 Duxton Hill, Singapore 089619
OPERATING HOURS
CONTENT+65 6603 6020

Adelphi is a digital consulting organisation with a content marketing side. Since its inception, the firm has specialised in assisting businesses from all across Singapore in creating captivating articles for SEO, branding, and marketing. Adelphi isn’t your average content marketing firm. For all we know, the corporation provides all-encompassing digital marketing solutions aimed at propelling your company to new heights of success.

Additionally, you may employ the firm to assist you in establishing a trustworthy business roadmap as well as some excellent methods that will help you achieve your goals.

3. With Content

ADDRESS14 Robinson Road #08-01A Far East Finance Building, Singapore 048545
OPERATING HOURSWeekday (10am – 7pm), Weekend (Closed)
CONTENT+65 8161 5105

With Content takes pride in being one of Singapore’s most sought-after content production firms. According to its website, the firm writes with the express purpose of creating an imprint on the reader’s mind and heart. As a result, unlike many of the content providers you’re familiar with, they focus on writing for readers rather than search engines and bots. Moreover, their team consists of both authors and editors, who are the foundation of the company’s success.

4. Evolve Digitas

ADDRESS101 Cecil Street #11-10 Tong Eng Building Singapore 069533
OPERATING HOURS
CONTENT

Evolve Digitas is a digital marketing business that specialises in conversion optimization, video development, and search engine optimization. The firm is recognised for its content marketing services, which include everything from content development to strategic planning and marketing. The firm uses an innovative working style in all of its projects, driven by a strong desire for quality. It’s accompanied by a superb execution strategy that ensures that none of their finished projects falls short in terms of quality.

5. Enveritas Group Ltd

ADDRESS
OPERATING HOURS
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The agency has been in the content marketing business for more than a decade, having first entered the area in 1999. It now employs over 100 people as we speak. Apart from content marketing, the organisation offers a wide range of additional online marketing services, such as SEO, site design, social media marketing, digital strategy, and content marketing strategy. Essentially, Enveritas is a content production agency that you should consider calling if you ever find yourself overloaded with content development work and need to outsource part of it.

6. Vintedge

ADDRESS100 Lor 23 Geylang, #02-01 D’Centennial, Singapore 388398
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTENT+65 6224 8689

Vintedge is well-known throughout Singapore as one of the most innovative digital marketing businesses in the country. They’re also favoured because of their dedication to their work and drive to exceed their clients’ expectations. Vintedge is one of the few firms in the country that truly understands the art of content generation, thanks to its 17 years of marketing expertise. If you have no tolerance for disappointment, this is the agency to contact for your content needs.

Everything You Need To Know About UX Design In Singapore

There are many aspects that go into creating a great website. It’s important to understand them as they contribute to creating a successful business that, hence, would bring more viewers to your site. One of them is user experience also known as UX and in this article, we will be discussing what it is and why it’s important. This article is for you if you want to enter into the UX design profession, better grasp the function of UX design, or even employ a UX designer.

 

What Is UX Design?

The interaction between a product and the person who uses it is known as user experience (UX). UX design is concerned with creating things that are simple to use and enjoy. It’s about meeting users’ demands while not distracting them from the product’s overall experience.

Moreover, user experience (UX) and user interface (UI) design are frequently confused. Despite the fact that they collaborate closely, they are not the same.

 

Pros Of UX Design

Resources, development time, and expenses should all be optimised

By incorporating UX design into your development process, you’ll be able to identify and fix the majority of the usability issues that arise during and after the development. Before going to production, UX designers can anticipate the needs of users and, as a result, ensure that the design is both flexible and scalable so that it can grow with users in the future. Adopting a user-centred approach to UX design will save you a lot of time, money, and resources.

Boost client acquisition and retention

When it comes to recruiting and maintaining consumers, a solid user experience provides you a substantial competitive advantage. The more visually beautiful and intuitive a solution is, the easier it is to gain people’s trust. As a result, you’ll have a better chance of attracting users, converting them into customers who will want to use it again and tell their friends about it.

Get more information on user involvement

Engagement metrics are extremely useful since they reveal what your consumers value and what motivates them to buy. You provide an experimental environment for your clients to interact with your solutions by enhancing the user experience of your platform. You can precisely assess performance on a new level and create an offering that converts consistently based on the engagement data you get.

 

Best UX Designers In Singapore

1. Webpuppies

Webpuppies Digital - Singapore Web Agency - Agency Spotter

ADDRESS138 Robinson Rd, Oxley Tower, Singapore 068906
OPERATING HOURSWeekdays (10am – 8pm), Weekends (Closed)
CONTACT+65 6741 1708

Webpuppies is a trusted technology partner for a number of government agencies as well as some of the world’s most well-known companies. They have unrivalled credentials in change management, technology disruption, and corporate innovation, with more than 20 years of expertise and over 2500 projects under their belts. Webpuppies improve profitability by allowing businesses to develop in the technological spectrum.

2. Voilaah

ADDRESS29 Mosque St, Singapore 059507
OPERATING HOURS
CONTACT+65 6717 9535

Voilaah is a full-service business that assists clients in developing products and websites. This is accomplished through comprehending and analysing their business requirements, communication objectives, and project objectives. Conjuring ingenious solutions that are both user-friendly and profitable. Many businesses have benefited from their expertise in new technologies, methodologies, and design.

3. Verz Design

Verz Design: Top Web Design Company In Singapore | DMC

ADDRESS56 Kallang Pudding Rd, #07-05/06 HH@Kallang, Singapore 349328
OPERATING HOURSWeekdays (9am – 6:30pm), Weekends (Closed)
CONTACT+65 6841 1680

Every successful product starts with a detailed understanding of your business and its users. They employ tried-and-true methods, as well as their own knowledge and methodology, to provide the finest user experience possible. Verz Design completed UX projects after noticing a desire for cashless kiosks for F&B companies to personalise and order.

4. MediaOne

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ADDRESS64B Boat Quay, Singapore 049852
OPERATING HOURSWeekdays (9:30am – 6:30pm), Weekends (Closed)
CONTACT+65 6789 9852

MediaOne offers companies and organisations in Singapore customer-focused UX design and full website design services. By delivering services that are in accordance with customer demands and contemporary UX design trends, they have developed a warm relationship with their ever-growing clientele base. They work with startups, SMEs, Fortune 500 companies, government organisations, and nonprofits.

5. Jin Design

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ADDRESS7 Temasek Boulevard #12-07 Suntec Tower One, Singapore 038987
OPERATING HOURSWeekdays (9am – 6pm), Weekends (Closed)
CONTACT+65 9693 3801

Your business is influenced by your website. It can mean the difference between a continuous stream of revenue and a sales slump. They’re a web design firm that assists and empowers businesses and start-ups like yours to create websites that provide them a competitive advantage. Their services also include website construction, landing page design, and website management, among others.

6. Wondertabs

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ADDRESS10 Anson Rd, #33-03, Singapore 079903
OPERATING HOURS24 hours
CONTACT+65 3138 1919

Wondertabs is a professional, high-quality web development team that offers a wide range of services. Web design and development, e-commerce, innovative graphic design, and content management system solutions are all available to meet the demands of any company. They’re here to guide you along the way and help you build the finest internet business you can.

7. Sennex Consultants

Sennex Consultants | LinkedIn

ADDRESS315 Outram Rd, #06-10 Tan Boon Liat Building, Singapore 169074
OPERATING HOURSWeekdays (9am – 6pm), Weekends (Closed)
CONTACT+65 6327 9489

Sennex Consultants is solely responsible for all aspects of design programming, architecture, engineering, technology, budgeting, interior construction, and project management. The design-build process is appropriate for interior projects since it allows for a ‘quick turnaround’ while maintaining cost and quality assurances. User design reduces the delivery cycle time and the administrative strain on the customer.

How To Understand Freelance Graphic Designers Rates In Singapore

Whether you’re a start-up firm or a high-rise enterprise, anyone can benefit from hiring a freelance graphic designer. These skilled professionals are being outsourced by major companies as the pros outweigh the cons. However, if you’re interested but wondering how much the rates are to hire one then you better sit down and get comfortable. This is because, in this article, we are breaking down why you should hire freelance graphic designers, the rates and where to find them.

 

Realistic Understanding: Professional Designers Have A Hefty Price Tag

19 GIFs for Designers ideas | graphic design, graphic, design

It’s not always easy to find someone to help you with your design job. Corporate designers, who work for traditional design firms, have fixed rates that are rarely negotiated. Those fees might be prohibitively expensive for certain people. High prices deter people from looking for simple designs or a one-time assignment.

As a result, many people with design jobs have turned to freelancers for help. Freelance designers’ prices are frequently flexible, even if they are already low.

They are also adaptable in terms of the kind of employment they accept, preferring to work on long-term initiatives or campaigns. Freelancers are driven since their livelihood is contingent on the number of work they can secure. This implies that if you broaden your search, you may save a little money on design while still getting the services of highly trained and dependable designers.

 

Why Hire Freelance Graphic Designers?

Time and cost-efficiency

You may save a lot of time and money by hiring a freelance graphic designer. Freelance graphic designers are not only cost-effective, but they are also efficient in terms of time. For all types of job requirements, agencies or firms have fixed charges that include no or minimal changes.

However, with independent graphic designers, you may negotiate a work rate that is acceptable to both parties. To ensure that their clients are completely satisfied, freelance graphic designers offer as many changes as possible. These freelance graphic designers also supply services that are efficient in terms of time.

Flexibility

Working hours and days are set in stone at all of the leading design firms and agencies. All projects are prepared at least 36 to 48 hours in advance, if not more. You may readily approach freelance graphic designers in this instance.

Additionally, freelance graphic designers operate on a flexible schedule that allows them to assist you with your job on an urgent basis or at any time of day. Freelance graphic designers are accessible 24 hours a day, seven days a week, and can do any job quickly.

Clear communication

You may interact directly with professional freelancers once you begin working with them. There is no need to deal with a middleman or an agency manager; all you have to do is provide your instructions. A flawless job also needs an effective and open channel of communication, which you may have when you engage a freelancer. You will have a direct line of communication available to you 24 hours a day, 7 days a week; and you will be able to ask for any questions or adjustments straight immediately.

 

Where To Hire Freelance Graphic Designers

  1. Dribbble

Dribbble's CEO accused of suspending an artist's account for criticizing  the site's changes - The Verge

Dribbble is a freelance design community that includes web designers, illustrators, icon artists, graphic designers, logo designers, creatives, and more. Their job board has become the go-to place for many firms looking to employ top freelance designers. Dribbble allows you to separate various designers depending on their skill set and geographical region while seeking freelance graphic designers. You can also read their bio, read their reviews, and see some of the projects they’ve worked on.

  1. Behance

Behance Curation: Philosophy and Approach | by Behance | Behance Blog |  Medium

Behance is a website where independent designers can show off their work and network with possible clients. More than 7 million creatives call it home, and more than 65 million design work are seen each month. Behance, which is owned by Adobe, has a thriving community of designers searching for jobs. As an employer, you have the option of posting a position and having people recommended to you based on the parameters you provide.

  1. LinkedIn ProFinder

What to Know about LinkedIn ProFinder?Over 50, 000 highly competent in-demand freelancers can be found on LinkedIn ProFinder, including expert illustrators, web designers, graphic designers, and more. You may rapidly explore a list of top freelance designers, check for relevant experience, obtain direct estimates, and read recommendations using the site. It’s as simple as signing up and describing your design requirements. The next thing you know, you’re getting bids from some of the platform’s most talented freelance designers.

  1. 99 Designs

99designs - Hire The Best Designers For Your Business - Your Tech Story

99 Designs, one of the world’s leading graphic design marketplaces, has assisted over 364,000 businesses in finding the perfect talent for their projects. Simply go to 99 Designs and fill out their creative brief to get started. Your job contest will then be shared with over 1 million designers by 99 Designs. In a few days, the designers will start submitting their concepts to you.

 

Rates On Hiring Freelance Graphic Designers

Quarantine and Chill on Behance

With most of the platforms on the list, the average cost of hiring a freelance graphic designer is $140. Graphic designers with more expertise charge between $65 and $150 per hour, while those with less experience price between $25 and $55 per hour.

It will take some effort on your part as well as a lot of patience. You must supply project specifics, post the assignment on freelancing websites, and then filter out the bad answers until you reach a select few that you believe is capable of handling the work. Make it obvious that you’re not asking for advice, but rather a pricing estimate for the project.

The Best Brand Consultancy In Singapore

Branding is responsible for everything we know about every product we use. It’s the link that links the business and the client. Branding is important for every business, whether it’s a tiny start-up or a large corporation. However, not all of us are experts in this skilled field, therefore, it’s time to bring in the professionals. With that, this article is listing out the best brand consultancy in Singapore and why it’s important.

 

What Is A Brand Consultant?

Brand consultants help firms promote their products by providing analysis, solutions, and general marketing knowledge. They do this by examining your brand’s performance in comparison to competitors. Through market analysis, content marketing, website audits, keyword research, and video services, brand strategists can turn tiny businesses into powerhouses.

 

Why Is It Important To Hire A Brand Consultant?

Market analysis is carried out by brand strategists to assess competition, market intent, and internet presence. Companies may learn about their major rivals and devise a plan to outperform them using them. Moreover, they may use competitive analysis to learn what keywords their competitors are using, how they organise their websites to maximise search and more. Customer personas are also studied in depth by brand consultants to learn about their pain areas and the sorts of solutions they require.

Website audits are also performed by brand strategists to identify issues that contribute to low Google rankings. With that, they go beyond the surface to determine what aspects of their website may be enhanced, therefore assisting businesses in achieving their objectives. The optimization of website pages, as well as the implementation of SEO best practices such as metadata optimization and content, is the focus of a website audit.

Aside from the talents of brand consultants, one of their main competencies is developing a good corporate branding plan. Market and competitor research is something that brand strategists may do. They may position a company’s product or service to be more enticing to consumers by examining every product feature, outperforming the competition.

 

Best Brand Consultancy In Singapore

1. The Brand Theatre

The Brand Theatre Worldwide Employees, Location, Careers | LinkedIn

ADDRESS55 Serangoon North Ave 4, #01-03, Singapore 555859
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6288 7812

Since 1997, this leading agency has provided branding consulting in Singapore and has a long history of establishing brands. Their concentration is on launching and maintaining great brand performances in B2B, B2C, and government organisations. Additionally, they are available in 34 countries and have impacted over 1000 companies throughout the world. Brand consultancy, internal branding, branded customer experience management, and a worldwide brand school are among its offerings.

2. DIA Brand Consultants

DIA Brand Consultants. Create Business Advantage with Asia's Leading Branding  Consultancy in Singapore, Malaysia, Indonesia and Australia.

ADDRESS300 Beach Rd, #33-07, Singapore 199555
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6735 3696

DIA Brand Consultants specialises in deciphering complicated companies and infusing brands with new thinking and simple ideas. They offer a diverse range of services, including research, strategy, design, and activation. Trendspotting, design thinking, brand vision and positioning, brand roadmap, brand consultancy and management, and more are all part of this process. Singapore Workforce Development Agency, Disney, Standard Chartered Bank, and others are among their clientele.

3. Martin Roll Company

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ADDRESSHigh Street Centre #08-08 1 North Bridge Road Singapore 179094
OPERATING HOURS

 

CONTACT+65 65497141

This Singapore-based business specialises in brand strategy and consultancy. Martin Roll, the company’s founder and CEO, has over 25 years of C-suite consulting expertise and is arguably Singapore’s top branding consultant. The Martin Roll Company specialises in three types of services: consulting and advising, speaking, and facilitating and mentoring firms in Singapore as they develop their brand identity.

4. Equus Design Consultants

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ADDRESS128b Telok Ayer St, Singapore 068597
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6323 2996

Equus is an award-winning branding and design firm, and one of the pioneers in this sector in Southeast Asia, with customers such as Singapore Airlines, Bank of East Asia, SingHealth, and others. Founded in 1994, its branding method is tailored to each client, with strategy at the forefront and design thinking at the heart.

It’s a one-of-a-kind method in which Equus and the customer collaborate as a single team, drawing on the collective wisdom of all participants. Their proven technique uses emotional intelligence to uncover the full potential of their client’s brands, resolving difficult issues with clarity.

5. Superunion

Superunion launches as next-generation brand agency: Superunion

ADDRESS50 Scotts Rd, #04-02, Singapore 228242
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6351 1338

Superunion, based in Singapore, prides itself on being a next-generation brand agency founded on the spirit of creative optimism. Their services are split into three categories: strategy, implementation, and optimization. Brand identity, brand strategy and positioning, brand governance, brand launches and events, and much more are all part of this. If you’re unsure, look at their customer list, which includes BBC 2, the London Symphony Orchestra, and Nespresso.

6. Landor

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ADDRESS50 Scotts Rd, #04-02, Singapore 228242
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6671 3200

Since 1940, Landor has used strategic prototyping to assist clients in making brand decisions such as how to go to market quickly and with a high likelihood of success. Landor has grown to become one of Singapore’s top branding firms; employing worldwide resources and cutting-edge technology to evaluate the consequences of a brand’s decisions in order to create new experiences and expand a company’s horizons. Customer-brand interaction, innovation, interactive and new media, insights and analytics are among the services it offers.

7. MediaOne

MediaOne Business Group Becomes the Leading Digital Marketing Services  Provider in Singapore

ADDRESS64B Boat Quay, Singapore 049852
OPERATING HOURSWeekday (9:30am – 6:30pm), Weekend (Closed)
CONTACT+65 6789 9852

MediaOne is a Singapore-based digitally-driven branding consultancy that assists businesses in realising their brand’s full potential. They provide a wide range of services, including brand planning, design, social media, and name. With that, Maybank, Enterprise Singapore, and Singtel are just a few of the businesses they’ve worked in the past.

8. Interbrand

Interbrand-Logo-Branding-in-Asia | Branding in Asia Magazine

ADDRESS20 Kallang Ave, Singapore 339411
OPERATING HOURS
CONTACT

Interbrand is a Singapore-based branding consultancy that aims to assist businesses in developing a clear plan for providing great customer experiences. It has 18 offices in 14 countries and achieves outcomes by combining creativity, strategy, and technology. Interbrand is a division of Omnicom Group Inc.’s Brand Consulting Group. Brand definition, brand value and intelligence, experience strategy, experience design, social engagement, and more are among their offerings.

These Are The Best Digital Signage Agencies In Singapore

When we talk about advertising your business, we often think of social media exposure, marketing and more. However, digital signage is often underestimated when its result is extremely impactful. The corporate sector is adopting interactive and large-scale digital signage as the appeal of dynamic digital information grows. Therefore, in this article, we will be discussing the benefits of digital signage and the best agencies in Singapore.

 

What Is Digital Signage?

Digital signage refers to the use of display technologies such as LED, projection, and LCD monitors to clearly show webpages, movies, instructions, restaurant menus, marketing messages, and digital photographs. With that, it may be used in a variety of places, including public spaces, malls, retail stores, corporate offices, and more.

Digital signages are meant to improve customer service, promotions, and brand awareness. They may be used to display public information, communicate internally, or provide product information. Therefore, it’s an effective approach to influence customer behaviour and decision-making while also improving customer experiences using interactive screens.

 

What Are The Benefits?

Increase in exposure

Unlike print runs and email lists, you may reach a practically infinite audience with digital signage placed in high-traffic areas. You may also show more messages more often, as well as control when and where they appear, increasing message saturation. A digital sign may be anything that has a screen. With this, you can send messages to one or more big displays, touchscreens, video walls, tablets, or room signages.

Branding that is consistent

According to studies, digital signage boosts brand recognition by over 47%. A central content manager manages all of your messages for any number of signs in any number of places, such as a single building or several buildings across cities and nations.

With that, maintain a consistent identity by synchronising your screen designs to your websites, social media accounts, and any remaining print items. With simple digital signage templates that any approved contributor may use to generate messages that are always on-brand, you can maintain standards.

Accurate targeting

A centralised system can send material to any screen or group of displays, allowing you to manage many channels for various audiences from a single desktop. Scheduling allows you to broadcast content according to audience demographics, traffic patterns, and preferences on different days of the week and times of the day. Dedicated playlists allow you to localise material so that everything displayed is appropriate for the audience in front of the screen.

Creative cost lowered

You don’t need a full-fledged design firm. You can simply import material like movies and PowerPoint presentations, or point to a folder on your network to bring in media assets, using digital signage solutions. Anyone can produce good-looking messages thanks to templates and automatic content. With user account rights and straightforward approval processes in the digital signage software, you may allow more individuals to contribute.

 

The Best Digital Signage Agencies In Singapore

1. Sky Media

Singapore No.1 Cloud-based Digital Signage Provider - SkyMedia

ADDRESS21 Toh Guan Road East #04-14 Toh Guan Centre Singapore, Singapore 608609
OPERATING HOUREvery day (24 hours)
CONTACT+65 9362 6728

Sky Media’s products and services are reliable when it comes to cloud-based digital signage solutions. They provide digital signage for both indoor and outdoor use, including restaurant menus, signboards, LED and LCD video walls, posters, TV, kiosks, and more. They’ve worked with a number of well-known companies on the island, including UOB, KLM, Zoff, Cool De Sac, and others. Regardless of how big or little the company is, they have the greatest digital signage in Singapore to meet their demands.

2. Best View Media

ADDRESS3014 Ubi Rd 1, #02-306, Singapore 408702
OPERATING HOURWeekday (11am – 8pm), Weekend (Closed)
CONTACT+65 9646 1449

Greatest View Media may have the best digital signage in Singapore for you to use in shopping malls, retail stores, or exhibits. A video wall, kiosk, and display screen are among their options. Wide-angle vision and great picture quality are included in their products, as well as tempered and toughened glass for maximum safety. Additionally, the interactive whiteboard, which can be utilised during workplace meetings and class presentations, is one of the centrepieces of their inventory.

3. Koo Digital Signage

Indoor & Outdoor Digital Signage Singapore | KOO Digital Signage

ADDRESS68 Kallang Pudding Rd, Singapore 349327
OPERATING HOUR
CONTACT+65 6694 8700

With their best digital signage in Singapore, Koo Digital Signage specialises in delivering high-definition touch-screen content management. A video wall, LED display, projection, and transparent and mirror display are all available. Installation, maintenance, fabrication, logistics, and technical support are all included with these options. These devices are excellent for displaying a building and retail directory, a restaurant menu, an advertising wall, sales performance, and other information.

4. VizanSign

VizanSign - Digital Signage Singapore - Software Company

ADDRESS10 Ubi Crescent #01-84, Lobby E Ubi Techpark, Singapore 408564
OPERATING HOUREvery day (24 hours)
CONTACT+65 6977 7180

VizanSign offers digital menu boards, video wall television screens, media players, and even touch-screen kiosks. You’re sure to find the signs you’re searching for in this collection. You may pick from a variety of options, including location-based, weather-based, motion detection-based, and more! They’ve worked with a number of well-known firms over the years, including Singtel, Courts, Abbott, and many others.

Top 10 Graphic Design Companies In Singapore

Graphic design is a famously competitive profession, and it may be difficult for businesses to differentiate themselves. In addition, graphic media, such as logos and promotional pictures, plays a significant part in one’s corporate identity. With that, in this article, we are listing out the best graphic design companies in Singapore.

 

1. MomoGraphics

MomoGraphics Pte Ltd - Hougang - 0 tips

MomoGraphics specialises in 3D architectural visualisations, animations, augmented reality applications and more. They use the most up-to-date 3D technology to bring your visions and ideas to life. The team there will assist you in improving all of your renderings, as well as creating and expanding your ideas.

This is in order to provide high-quality animations, drawings, and diagrams to your pleasure. They have created and collaborated on a number of projects, including The Bay in Cambodia, the National Arts Gallery in Singapore, and many more.

2. Evodia Creative

Singapore Food Photography & Menu Design - Evodia Creative - Evodia Creative  - Food Menu

Worry no longer about your branding or photographic needs since Evodia Creative has you covered. They’re a branding and boutique design firm that helps their clients come up with better ideas for their businesses to thrive. Moreover, their team takes pleasure in providing their clients with a variety of out-of-the-box marketing concepts that help them grow their businesses. For a greater chance of success, these concepts are painstakingly created and unique to each firm.

3. Artnexus Design

Agency for Branding, Marketing, Packaging, Digital and Post

Artnexus Design has over a decade of experience and provides unrivalled expertise, enthusiasm, and dedication to every project and customer. The staff there has built long-term working ties with their clients because they prioritise quality, honesty, and relationships above all else. They deliver on promises at Artnexus Design, and they blend strategic insight with creative creativity to create a single solution that transforms the way your client communicates with their audience.

4. Popper Asia

POPPER ASIA (SINGAPORE) PTE. LTD. - Profile, contacts and insights | The  Grid

POPPER is a graphic design company that creates a distinctive brand design, marketing activations, immersive events, and digital campaigns to help businesses stand out. They have extensive expertise in Asia as a recipient of the Agency of the Year award. Its associated firms in Singapore and China; together with their key partner in Vietnam, have helped MNCs and SMEs in the area boost their bottom lines for over a decade.

5. Dexel

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For its customers, Dexel remains on top of current trends and creates solutions that not only impress but also persuade people to act. Their ideas successfully broaden the reach of any brand. Furthermore, their graphic design firm is committed to motivating and positioning businesses to make an impact on the globe. Not only that, but their tech-savvy design firm deliberately casts a wider net for any business, igniting creative communications movements that boost digital brand importance.

6. STUDIO DAM

Branding Agency Singapore | STUDIO DAM Design

STUDIO DAM, founded by husband and couple Matthijs Rikken and Debby Yu, has a unique staff. Years of conventional and digital design skills, as well as first-hand experience running businesses in a variety of sectors. As a result, you can trust them to develop a brand strategy that sets the perfect tone for your company’s growth.

Because the team elevates the quality of care to a level that makes their clients feel acknowledged and valued, many of their customers become repeat customers. This is accomplished via the management and delivery of project needs from start to end.

7. Diseno Advertising

Singapore Design Agency | Advertising Agency

The term Diseno Advertising is derived from the Spanish word Diseño, which means “design” in English. The business thinks that design should be basic and to-the-point, but that it should eventually fulfil its function as an effective visual communicator, as their name suggests.

Diseno has mastered the workings of the profession thanks to its years of expertise in graphic design. They are certain that they will be able to provide their clientele with something that is in line with current trends.

8. Applify

Applify Singapore (Singapore) - Contact Phone, Address

Applify’s digital solutions are guaranteed to be entertaining, intuitive, and smart as an award-winning web and mobile app development business. Applify is one of the top app design firms in Singapore, with a team of designers who specialise in designing mobile app designs. They want to make sure that their clients see them as a one-stop-shop for all of their application requirements. Their objective is to meet whatever requests you make as a customer.

9. GSK Creative

GSK Creative | a Singapore Based Creative Design Agency

GSK Creative is a firm that develops one-of-a-kind designs for each of its customers. When it comes to effective marketing, they are the professionals. Their abilities have been greatly polished over the course of their fifteen years in the profession.

With that, they are still driven to provide only the greatest results, ones that will exceed their clients’ expectations. They’ll bring all of your ideas to life using GSK Creative.

10. AWANDKO

AWANDKO PTE. LTD. - Profile, contacts and insights | The Grid

AWANDKO uses its design and marketing experience to assist you to expand your company’s reach and appeal. This interdisciplinary firm can help you with everything from developing a memorable brand for your company to marketing to huge audiences. AWANDKO can design anything, whether it’s a digital product like a logo or a printed piece like a brochure or poster. Furthermore, if you utilise AWANDKO’s marketing services, they may use these created materials to promote your firm.

These Are The Best Advertising Agency In Singapore

There is no disputing that advertising is a vital part of boosting your branding and surviving in the market for all sorts of organisations, whether small or huge. Finding a reputable advertising company in Singapore might be challenging at times, especially because there are so many on the market. Therefore, in this article, we have listed out the best advertising agency in Singapore, highlighting their beneficial strengths.

 

1. Mapletree Media

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ADDRESSMapletree Media Pte Ltd 1 Irving Place The Commerze @ Irving #08-01 Singapore 369546
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 9627 6717

Mapletree Media is an award-winning company that has made a name for itself in the digital marketing world. When building up your business, marketing and advertising is an important aspect especially if you rely on going digital, a vital pillar to your successful business. That’s where this agency comes into play- understanding the assignment.

Connoisseurs in digital marketing, the team behind this company will help build and guide you on your online journey. They are equipped with talented and skilful team players all with one goal- to make you reach your goal. Recently, they were awarded the Web Excellence Awards for their professional services- hence, you’ll be in great hands with them.

2. Brew Interactive

Brew Interactive | LinkedIn

ADDRESS111 North Bridge Road, #08-19, Singapore 179098
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6814 2952

Brew Interactive is a Singapore-based marketing business that was founded in 2009 and is currently one of the most well-known in the country; with customers such as Qatar Airways and Oppo. As a company that sees advertising as a two-way street ensures that not only do they satisfy your demands, but that they will also co-create the designs with you. Their suggestions will not disappoint you because of their experience.

3. Dentsu Singapore

Working at Dentsu Singapore | Glassdoor

ADDRESSDentsu Asia Pacific Guoco Tower 1 Wallich Street, #21-01 Singapore 078881
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6501 4900

Dentsu Aegis Network, established in Japan, opened its doors in Singapore in 1994 with over 110 years of advertising and communications experience. Expert services in creative, marketing, and growth solutions that help organisations capitalise on opportunities across the customer journey, offering solutions for your customer lifecycle. Moreover, working with well-known companies like Toyota, Uniqlo and Canon demonstrate their impressive track record.

4. Billboarders

ADDRESS1002 Toa Payoh Industrial Park (Industrial Estate) #05-1445 S(319074)
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 9778 7774

Billboarders is an advertising company made up of experts who engage with the target population to provide benefits that no other media can equal. Moreover, Billboarders provide a cost-effective and direct media option that enables inventive advertising to capture quick attention with infinite force.

Additionally, their billboards can go almost anyplace, at any time of day or night. With the assistance of interpersonal relationships, it’s a wonderful answer. This new type of advertising is entertaining, engaging, and allows you to target your audience directly.

5. Havas Media

ADDRESS80 Robinson Rd, Level 20, Singapore 068898
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6317 6934

The Havas Group, founded in 1835, today operates in over 100 countries and employs over 20,000 people. The aim of Havas Group is to bring various brands together via meaningful relationships. Lacoste, Forbes, and Lego are among the notable clients of the innovative design.

Furthermore, they’ve been able to create one of the most homogenous teams in the creative business because of their streamlined integrated structure. Advertising, Brand Design, Digital Commerce, and Mobile Marketing are just a few of their offerings.

6. The Bold Creative

The Bold Creative : Branding Strategy and Design | LinkedIn

ADDRESS151 Chin Swee Road, #02-24, Manhattan House, Singapore 169876
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+91 9538501312

The Bold Creative is a partnership of two brilliant creative directors, Vanshaj Kapur and Pragnya Venkatesh. Rather than competing, decided to bring their great minds together to become one of the most sought-after advertising agencies. They specialise in Brand Strategy, Visual Branding, Direction, and Film Production. The duo devotes their efforts to creating only the best masterpieces for their customers.

With that, they think that personalization, as well as excellent communication between the creator and their consumer, are essential to success. As a result, they have made it their mission to not just create, but also to serve with purpose.

7. UltraSuperNew

ADDRESS107 Rowell Road, Singapore 208031
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 62916194

UltraSuperNew is an advertising firm that develops eye-catching designs that are recognised across the world; telling unique tales while also conveying a clear message to the audience. From social media content strategy, content creation, editorial content management and video production are just a few of their strengths. Give them a basic concept and be amazed at how they can improve things by bringing diverse cultures together and integrating them correctly, defying the norms.

8. The Idea Lab

 

ADDRESS33 Ubi Avenue 3, Vertex Tower A #04-74 Singapore 408868
OPERATING HOURSWeekday (9am – 6pm), Weekend (Closed)
CONTACT+65 6745 4332

The Idea Lab has a staff of art directors, strategists, and copywriters who create advertising material for key channels including television, print, outdoor, and social media. Moreover, they’ve created numerous marketing campaigns for well-known businesses such as LG, Nestle, Air Asia, and others over the years. With that, they’ve established themselves as one of Singapore’s finest advertising companies because of their successful productions and extensive networks.

Singapore Social Media Statistics You Should Know Of

Singapore is the world’s third most technologically advanced country, according to the Bloomberg Innovation Index for 2020. It’s simple to understand why, with blazing connection speeds and world-class penetration rates. With that, approximately 88% of Singapore’s population has access to the Internet and spends nearly 7 hours each day interacting with friends and family, according to estimates. In this article, we will be discussing Singapore’s social media statistics from its importance to which platform will benefit you.

 

How Is Social Media Impactful In Singapore?

Social Media (gif) by Jen Maestas on Dribbble

Singapore has a comparatively high social media penetration rate when compared to other ASEAN countries. With penetration rates of 89.3% and 86%, respectively, it is comparable to nations such as South Korea and Malaysia. With that, the majority of Singaporeans spend around 2 hours each day on one or more social media platforms.

YouTube has the greatest number of Singaporean users of any social media platform, with 4.4 million subscribers. With 4.06 million users, Facebook trails by a slight margin. This is most likely due to the variations in the intended functions of Facebook and YouTube. The former was designed to be a social networking site, while the latter was developed to share and consume material.

With the passage of time, both sites have developed a number of features that appeal to users in different ways. “Stories,” which are essentially 10- to 30-second portrait films that can be shot and edited on the fly, are one such feature. Additionally, Snapchat, another social media app, was the first to promote the usage of stories. However, the number of Singaporeans who use Snapchat has dropped substantially in recent years.

The emergence of TikTok, a video-based social networking site, is responsible for this shift. TikTok has expanded tremendously in just three years, amassing a global user base of 1.5 billion individuals. This site has amassed over a million users in Singapore over its development. It has also caught the attention of Singapore’s younger social media users in the process.

72.8% of Singapore’s 4.96 million consumers use social media only through their mobile phones. This makes sense, given that the country has over 8.5 million mobile connections, or 1.45 per person, making it the world’s most mobile-connected country by 2020. This equates to 145% of Singapore’s population, implying that many individuals own several mobile devices. When you filter out individuals who only use laptops or desktop computers, the number of users drops dramatically.

 

Singapore Social Media Statistics By Age

Social Media by ridwan ridun on Dribbble

The majority of Facebook users in Singapore are between the ages of 25 and 34, according to surveys done for the year 2020. This subset of Facebook users makes up 34.7% of the island’s total. The second-largest age group on Facebook is not teens, but rather those in their forties and fifties. 22.3% are between the ages of 35 and 44, according to the same research.

Therefore, these two age groups are made up of people who were in their adolescence or teenage years when Facebook first became popular. With that, they are the most familiar users with the traditional social networking platform.

Alternative platforms like YouTube and TikTok are popular among Singapore’s adolescent population. Because they are mostly video-based, these two platforms stand out from the throng. 90% of YouTube’s users are between the ages of 16 and 34. 

With that, YouTube appeals to these younger users since most videos can be viewed on all devices anytime, anywhere. Furthermore, owing to the availability of numerous content providers in the same age group, adolescent consumers utilise YouTube.

In terms of user age groups, the third most popular site, Instagram, is in a similar scenario. According to the report, 85% of Instagram users in Singapore are between the ages of 16 and 24. According to Crowd DNA’s global poll, 52% of Instagram users prefer the app because of the feeling of community it generates.

Whereas, another 53% responded that the software assists them in defining who they are. 63% of those polled said they used the app to keep track of key dates and events. In addition, nearly three out of four users indicated they submitted photos at least once a month. Instagram has evolved into a modern-day scrapbook or personal picture album in many ways.

 

Singapore Statistic On Abuse In Social Media

Nuts! Out of control. Do something!': American robocall outrage

Cyberbullying is a common occurrence among younger Singaporeans who lack the expertise to cope with it. According to a Talking Point poll, three out of every four young Singaporeans have been the victim of cyberbullying. As the number of people using social media grows, these kinds of incidents will become more common. Users should be informed on the impacts of cyberbullying as well as how to prevent it in order to effectively handle this increasing problem.

Furthermore, as another kind of online digital harassment, Singaporeans are increasingly vulnerable to cyber frauds perpetrated through different social media platforms. Identity theft and impersonation were used in the majority of these frauds on Instagram and Facebook.

Scammers impersonating relatives, friends, or imitating legal vendors, as well as distributing malware-infected links, are examples of social media frauds. The number of instances increased to 1175 in the first half of 2020. The isolation, uncertainty, and anxiety produced by the COVID-19 epidemic are said to be major factors in the surge in fraud.

Whether it’s cyberbullying or cyber fraud, education will always be a user’s best protection against social media abuse. Learning how to spot potential fraudsters on social media sites would be extremely beneficial to older users.

Contact Us

hello@mapletreemedia.com
Singapore Office:
Mapletree Media Pte Ltd
1 Irving Place
The Commerze @ Irving #08-01
Singapore 369546

Phone No: +65 9627 6717

Malaysia Office:
Mapletree Media Sdn Bhd,
B-5-8 Plaza Mont Kiara,
Mont Kiara, 50480, Kuala Lumpur

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