nina

B2B Ecommerce 101: Everything You Need To Get Started

Have you ever heard of the term B2B ecommerce and wondered what all the hype was about? You’ve definitely heard that if you’re an online business owner, it could benefit you tremendously. So now your curiosity to find out more has been piqued but the big question stands- where do you start? You start by reading through this article where Mapletree Media is giving you the 101 on B2B ecommerce.

 

What Is B2B Ecommerce?

The Complete Guide on B2B ECommerce- MohitECommerce

Business-to-business eCommerce is a type of electronic commerce in which the consumer is generally not the final end-user of the product. Instead, the B2B sale is between an organization that handles business-to-business transactions such as manufacturers, wholesalers, distributors and suppliers or middlemen.

Additionally, B2B ecommerce are essentially companies that use eCommerce technology to sell directly to other businesses. This is done either individually or in mass bulk. This enables smaller businesses without the infrastructure of major retail chains to access a global audience with a cost-effective and simple-to-use solution.

SalesIn - B2B Ecommerce Platform

As a result, rather than investing heavily in expensive inventory or real estate, company owners may establish their own websites in minutes. This is possible with internet tools to assist in selling directly to prospective consumers through their online store.

 

Types Of B2B Ecommerce

1. B2B2C

A B2B2C model is a business-to-business-to-consumer method to value chain or supply chain analysis. It’s a shift from traditional B2B (business-to-business) to consumer-to-consumer (C2C) eCommerce. Therefore, products are acquired directly from producers or wholesalers in this approach, with no middlemen such as retailers.

In contrast, in B2C eCommerce, a merchant or a service such as an online shopping cart provider acts as a middleman between the business consumers and the consumers. In many B2B2C ecommerce arrangements, the customer is aware that the product is being delivered by a company other than the one from whom it was purchased.

2. Wholesale

Wholesale enables business owners to purchase items in large quantities at a reduced cost and then resell them at retail prices. In many sectors, it is a significant type of B2B. The large purchases made by wholesalers help both business owners and consumers.

As a result, businesses are able to pass on savings costs to their customers, while consumers benefit from a percentage discount on popular products. Retail, food service, construction, and medical are just a few of the businesses that use wholesale B2B models.

3. Manufacturers

Many manufacturers are shifting their B2B purchasing online for the same reason they shifted their buying to eCommerce retailers: the online experience. This is due to the ease of comparison shopping and delivery options, and the convenience in managing inventory all make for a better business decision.

Moreover, they use parts and raw materials in conjunction with physical labour and machinery to create completed items on a bigger scale. The final items are sold to other manufacturers or distributors in a B2B business. As these buyers continue to shift their buying patterns and increase their use of eCommerce platforms, manufacturers will be forced to adapt as well.

4. Distributors

Distributors are in charge of growing sales through a variety of methods. This includes brand recognition, the development of new distribution channels and the establishment of connections with potential customers. These professionals work with producers to ensure that their products are appropriately prepared for launching into an eCommerce shop.

Therefore, as an ecommerce owner or seller, you need to know who will be handling your items once they’ve been placed on the site and that’s where distributors come in. As a result, look for distributors who can give full-service assistance by handling all elements of transporting goods. This can be from manufacturer to storefront with ease when selecting the correct one for your business.

 

What You Can Gain From Using A B2B Ecommerce Platform

1. You start selling more to existing customers

In addition to providing a personal experience, eCommerce allows you to cross-sell and up-sell based on the most popular products that shoppers have bought. This is accomplished through the use of automated marketing campaigns.

It also allows you to make suggestions based on the shopper’s prior purchases or even offer a one-time recommendation at the point of sale. Thus, this will increase the amount of traffic to your shop from returning consumers who are eager to buy! This builds trust in your brand and increases sales.

2. Better control over suppliers and customers

B2B eCommerce allows you to keep track of both your suppliers and your customers. Therefore, the more efficient your company is, the more likely it is to succeed. Additionally, you’ll be able to track client behaviour and usage in real-time with an online shopping platform. This ensures that you always have a steady supply of data coming your way.

With that, this enables you to produce better items for your consumers while also increasing your company’s efficiency. It’s a win-win situation for everyone: providers get improved efficiency and better data access while buyers can expect more tailored purchasing experiences.

3. Reach new customers

The world of B2B eCommerce is expanding at a fast pace. With more listings appearing online every day, reaching new consumers is easier than ever. Therefore, as a business owner, you have the ability to contact a wide spectrum of consumers, many of whom use digital marketing methods to achieve their objectives.

In addition, you may use digital marketing tactics to expand your reach by getting online. This is because they’re used to utilising it for other parts of their life. Thus, your potential consumers will not only prefer to purchase online but will demand it.

4. Better data analytics

As an eCommerce business owner, you are most likely aware that online analytics provides some key insights into your business. You may develop a strong digital marketing strategy to improve sales by combining data with additional technologies like search engine optimization (SEO). Therefore, this is a valuable tool that aids in decision-making; it may also reveal what isn’t working and how we can improve our website or sales procedures.

The goal of a superior data analytics solution is to help you improve your B2B eCommerce business. As a result, it will offer you insightful statistics that will assist you in gathering the knowledge you need to make the best decisions possible.

What You Need To Know About Digital Marketing Grants in Singapore

There is some misconception online about whether business grants in Singapore cover digital marketing costs. Thus, today we are clarifying what financial assistance is available to local businesses. Additionally, we are providing a useful list of digital marketing grants that may be helpful to you and your business.

Digital Marketing | Creative Percept 2020

There are many grants available for SMEs to help with their digital transformation. Moreover, digital technology may generate revenue or reduce costs for your company, depending on the market you operate in. Hence, all grants are dispersed through different routes. Therefore, it is critical to understand which Singaporean grant is best suited to your company’s needs.

 

Why A Grant Would Benefit You

COVID-19 has compelled companies all around the globe, including Singapore, to develop and adapt far more quickly than they had anticipated. According to the Straits Times, the epidemic has prompted a 20% surge in companies embarking on digital transformation over the previous year.

Moreover, firms that wish to become digital may not have the financial means to invest in the essential skills or training. Consequently, a grant or subsidy will assist in covering a large amount of these expenditures and encourage more businesses to adapt to the new economy.

 

What Digital Marketing Grants Are Available In Singapore?

1. Digital Growth Subsidy

The Digital Growth Subsidy (DIGS) is the first-of-its-kind digital marketing assistance to help small and medium enterprises strengthen their business foundations in the digital economy. This could be for brand awareness, leads and sales.

Furthermore, SME owners in Singapore who can afford to take on greater initiatives can look into the Enterprise Development Grant (EDG). On the contrary, if your company isn’t qualified for the EDG or isn’t in a position to benefit from it, you can apply for DIGS.

DIGS will fund up to 50% of digital strategy and marketing expenses (up to $5000) for each of the four projects that are eligible for funding:

  • Basic SEO and Website Design
  • Online PR and Social Media Marketing
  • Branding and Positioning
  • Enhanced SEO

 

2. Enterprise Development Grant

Enterprise Singapore developed the Enterprise Development Grant, often known as the EDG grants, to assist Singaporean businesses in growing and modernizing. “Core Capabilities” is a pillar that may apply to any organisation, regardless of industry, aiming to change digitally. This is for firms especially under Business Strategy Development or Strategic Brand and Marketing Development.

Moreover, corporate or marketing materials, such as videos, websites, photography and copywriting are not supported by the EDG. However, in terms of digital marketing strategy and digital business transformation, a Singapore SME can still use the EDG.

EDG supports project costs that meet certain criteria, such as third-party consulting fees, software and equipment, and internal personnel costs.

The maximum funding level will be raised to 80% and extended from 30 September 2021 to 31 March 2022, as indicated in the Singapore Budget 2021.

On a case-by-case basis, the maximum funding level for companies most significantly impacted by COVID-19 may be increased to 90%.

Click to learn more HERE!

 

3. Start Digital Pack

You can register in a Start Digital Pack if you are a newly incorporated SME that has just launched your company or is unfamiliar with digital technologies. Start Digital is a programme within the Infocomm Media Development Authority’s (IMDA) SMEs Go Digital Programme. It was established in January 2019 to assist new SMEs with fundamental and cost-effective digital solutions.

Additionally, Digital marketing is one of the five categories covered by the Start Digital Pack. Each qualified SME is entitled to one Start Digital Pack, which may be obtained through one of the Start Digital Partners.

  • Accounting
  • HR Management System & Payroll
  • Digital Marketing
  • Digital Transactions
  • Cybersecurity

Click to learn more HERE!

 

4. E-Commerce Booster Package

This package is the most similar to a specialised digital marketing grants in Singapore.

Enterprise Singapore (ESG) has devised an e-commerce booster package to assist SMEs in the retail sector who have been significantly affected by COVID-19 in establishing online sales channels.

While this incentive was originally set to expire on 31st December 2020, it was reinstated on 16th May 2021. Consequently, to assist affected F&B and retail enterprises in diversifying their revenue sources and defraying the costs of migrating online. The deadline to register is 16th November 2021. This project will provide 6 months of support to successful candidates.

To add, the e-commerce booster program is designed to assist business owners that are new to online channels and have little eCommerce expertise and capabilities. For example, Amazon, Lazada Singapore, Qoo10, and Shopee are among ESG’s e-commerce platform partners.

Eligible local merchants will get a one-time subsidy of up to $8000 to cover up to 80% of qualifying expenditures.

Click to learn more HERE!

 

5. Multichannel E-Commerce Platform (MEP) Programme

The Multichannel E-commerce Platform (MEP) Programme is for Singapore business owners that desire to sell their products to foreign markets for the first time.

The MEP Programme, which is part of Enterprise Singapore’s Grow Digital programme. As a result, they link SMEs with MEP solution providers who can help them a list and sell their products on numerous international e-marketplaces.

There are three main components to MEP:

Appointed MEP providers provide an end-to-end solution to obtain quick access to new markets via numerous international e-marketplaces.

Support for digital marketing to assist SMEs to improve their brand value and boost visitors to their e-commerce platforms.

Training programmes for running an e-commerce firm that is relevant.

Therefore, qualifying SMEs who signed up for the MEP Programme between 1st April and 30th September 2020 would receive a one-time grant covering 90% of eligible programme expenditures for a year.

Click to learn more HERE!

 

The Top Best Web Design Companies in Malaysia

These days every business owner is migrating their products and services to the online world. This is because everyone is now always on their phone hence businesses thrive being on the internet as it is more accessible. However, not everyone is an expert at building websites that require more than simple designs to be successful. Therefore, we are listing out the best web design companies in Malaysia to help kickstart your online journey.

The digital world is ever-evolving; that’s why we need to stay in trend to ensure your business maintains successfulness whether it be online and offline. Websites are a marketing channel for your business. It is where customers find you when they want to reach you and know more about what you offer.

However, just having a website doesn’t mean that everything is taken care of. You have to make sure there is an effective web design process in creating the website. Here are our top picks of web design companies in Malaysia.

 

1. Mapletree Media

Mapletree Media is a leading web design company in Malaysia based in Singapore. We provide everything you need to make a winning website from concept, creative execution, testing and promotion. Additionally, we provide full website design services and help make your dream website come true.

Our philosophy is to take our clients’ demands into action. From understanding the client needs to ending it by creating extraordinary results that exceed all expectations. We strive to help companies generate leads online by creating innovative user-friendly websites that are attractive, functional and easy to navigate. We do this while maintaining the integrity of their brand identity.

 

2. Modern Website Design

Modern Web Design offers full web design and development services in Malaysia. Clients appreciate the attention to detail and ability to solve challenging problems. They use analytical research and dynamic web design to create high-quality websites using your brand identity and goals in mind.

Additionally, in order to increase hits and ranks, they optimise the client’s website to unlock their full potential. They have a solid trust in their ideas of website design so you can be confident that your vision will come to life when you work with them.

 

3. Bike Bear

What do you get when you combine a group of selfless professionals that love what they do with a team with an entrepreneurial spirit? Based in Malaysia, Bike Bear, the agency for those who want to take their web design to the next level. Never short on ideas or creativity, Bike Bear includes blue-chip clients such as Shell, Universal and UNICEF too!

Moreover, the diverse backgrounds of its employees are key to its success: from highly logical individuals in charge of programming to creatives that can help you with content writing. They work together fluidly to come up with fresh strategies that help you reach your goals.

 

4. Ooi Solutions

Ooi Solutions is a company that specializes in creating customized web design solutions for businesses in Malaysia. They will diligently note down the important aspects of your business so that they can tailor the site to your needs and goals.

In addition, the details that they note down from consultations become the foundations for the site itself. Alongside strategies that they come up with, they believe implementing this will work best for your business. They always take on a personal approach to each project, working closely with clients to create something unique and exactly how you’ll envision it.

 

5. eJeeBan

eJeeBan is an award-winning agency that offers professional web design for businesses in Malaysia. They are driven by the passion to bring out the best in every web project they do. The features they provide include responsive designs, mobile-friendly designs, and SEO friendly designs.

In addition, they offer secure server hosting options with daily backups and online migration. They believe teamwork makes the dream work. With that, they are forever searching, experimenting, innovating, learning and moving ahead of their time.

 

 

6. Winnefy

Winnefy is a professional web design company in Malaysia. It provides innovative web design solutions with the expertise of digital marketing, social media management, SEO and even graphic design. Through its strategic partnerships with top-tier developers, designers, and search engine optimization experts, Winnefy helps clients build their brands online through smart marketing strategies. As a result, this powerful combination has helped Winnefy attract numerous high-profile clients across industries including motor vehicles, consumer goods firms and more!

 

7. HUSTLR

HUSTLR is a full-service digital agency, specializing in everything digital including web design and they are based in Malaysia. However, they don’t just build websites. They build businesses. They help clients build an online presence that supercharges their business through highly scalable and conversion-focused web experiences.

This is for both their corporate website as well as their eCommerce site or landing page. To be frank, they do more than just creating pretty websites. If you’re serious about marketing your business online and want results, HUSTLR is where you want to go with.

 

8. Laman7

Laman7 is a web design agency located in Malaysia. They are well-known for their result-driven approach to providing affordable web design services. They value strong communication and work for hand in hand with clients to ensure that they are getting the best web solutions possible for their businesses.

Furthermore, they believe that having a pre-existing website won’t stop them from helping your business grow because they perform audit services to see which aspects of your website needs to be worked on. If you need a new or improved site, Laman7 can help with that as well as maintenance and support services once you launch your new website.

 

Best Web Design Tips for Small Businesses That Actually Work!

If your business is just starting out, chances are you’re working with a limited budget. This means that you’ll probably have to take care of creating your own website yourself. While this may sound like a daunting task, creating a professional-looking website doesn’t have to break the bank. That’s why we’re here to help give you the best tips about web design for small businesses.

The primary reason why most small business owners do not know how to start web design for their businesses is that it involves so many different aspects that may seem too complicated at first glance. There is the domain name registration, the installation of the software and then writing content for your website and linking it with social media. Moreover, the fact is that even if you are really good at selling products and services online without any help, getting your web design made as small businesses, is still a big challenge.

There are certain elements that every website needs to contain in order to be successful. Hence, once you get started, designing your own website will be easy peasy lime and squeezy!

 

Keep it clean

Stick to the basics – Unless you have a specialized product, there really is no need to pack your site with tons of information and unnecessary gimmicks. Think of sleek designs and minimalism because sometimes less can be more than enough.

You want to direct people to focus on your products or services rather than the extravagant things. In turn, your priority should be to showcase your content as efficiently as possible.

 

Stick to a theme that is easy to the eye

Minimalistic web design can be a powerful way to improve user experience and benefit small businesses. Clean, minimalistic designs are aesthetically pleasing to the eyes hence making it easier for your website to get noticed.

Some websites use minimalism to create a simple, no-fuss interface. Others use it in combination with contrasting colours and shapes to make the website fun and engaging. Remember, you want people to focus on what you offer, not how snazzy your cluttered website is.

 

Get your website seen by search engines

SEO stands for Search Engine Optimization. It’s the process of getting more traffic to your website through a higher ranking in search engine results pages. This can be very desirable because most users do not look beyond the first page of search returns. SEO is also extremely important for businesses that rely on being found online by their customers.

It’s the technique of increasing the amount of traffic to your website by improving your search engine ranking. This is because most users do not browse past the first page of search results hence this can be highly useful. SEO is especially critical for companies that rely on their clients finding them online.

 

Ensure your site-time is quick

Some web pages take just a few seconds to load; others can take several minutes. There are many reasons why this happens, such as the size of your image files, the number of resources that need to be loaded and the location of your server.

A website loading speed is crucial for any business, and it’s just a matter of time before your customers leave if they have to wait. As your business depends tremendously on the internet, you should choose the right hosting service to make sure everything runs as smoothly as possible.

Because there are now more mobile users than desktop users, having a business website that loads quickly and without any unpleasant bugs is critical. Page speed is a crucial ranking factor for Google, which expects businesses to pay attention to it. To pass the efficiency test, a small business website must load completely in less than three seconds.

Additionally, Google has open-source software that includes modules for handling issues with slow page load times, such as PageSpeed Module and Resource Timing API. If you’re not a developer, there are many information guides and articles to use for research.

 

Mobile-friendly

A good web design for small businesses should be mobile-friendly. These days, many people view websites on their mobile devices, and it’s important to ensure that the site appears properly. Therefore, the reason you want your website to be mobile-friendly is that Google has said it will give preference to websites that are mobile-friendly in its search engine results. When a web page loads fast hence the user doesn’t have to wait for the entire page to load before they can interact with the site.

 

Focus on inbound links

There is no better way to increase sales than to focus on inbound leads. Some businesses opt for outbound techniques such as cold calling or canvassing. A great strategy to maximize profits would be to achieve a high conversion rate and getting quality traffic. Failure to do so will result in low ROI leads.

In addition, the cost of acquiring customers is increasing; thus, the conversion rate should be enhanced through proper email marketing. With the right tools and techniques, it is possible to improve your results within weeks instead of months.

 

Consistently be active with your content

When it comes to becoming indexed by search engines, content is crucial. The easier it is for search engines to find your site boils down to the qualitative and quantitative content you provide. Viewers will eventually be turned off by poor or irrelevant content. Additionally, headlines are where you should pay special attention because they will determine whether a visitor leaves your site or stays to view the content further.

 

Conclusion

Running a small business can be scary without an online presence. Today it is obligatory to have a website listing your company’s services and products. If you don’t have one, potential clients will wonder what exactly you’re doing with your time. However, building a website isn’t easy. There are quite a few things that go into making the right website for your small business, and most of these are ongoing processes to maintain.

However, having a web design agency can save you the hassle by helping you on your online journey. We have a team of experienced web designers and a long list of happy and satisfied clients. We have helped many create their online business journey so let us help you too.

Contact us here to know more.

 

How Much Does It Cost to Maintain a Website in Singapore?

With an increasing number of business owners getting online, there is a warning from experts that more maintenance will be required to keep up the pace. It is true that getting your first website up and running is relatively inexpensive. However, what many fail to realise is that maintaining a website is also an ongoing cost that can be substantial. With that, Mapletree Media is here to give you the 101 on how much it costs to maintain a website in Singapore.

Business owners are fretting over their ignorance of how much a website costs to run. Therefore, many business owners fail to understand the amount of work involved in maintaining a website. Thus, this can potentially hurt their businesses. To remedy this situation, professional help must be enlisted.

 

Domain

Domain names are like real estate. It’s easier for you to get your hands on a premium address in a hot location than anywhere else. Premium domains are carefully selected in such a way that they are easy to remember, easy to type in and spell-check friendly. That being said, domain names that sound easy are probably tied to a hefty price tag.

Domain fees are paid once a year (a fee that’s paid to the company that registers your domain), and you’ll need to pay renewal fees each year after registration. Here are estimated prices for the extension you choose.

  • .com = $20/year
  • .net = $20/year
  • .com.sg = $60/year
  • .sg = $60/year

You may have noticed that .sg is a little on the pricier side. This is because if you’re targeting a local audience, you have to pay the price as it is high in demand but low in supply. Despite that, it is an investment worth doing.

 

Hosting

Web hosting services allow you to upload and store your website files onto a website provider’s servers so your website content will be available to people on the internet. Your information is protected by a firewall within the hosting provider’s infrastructure, reducing the risk of hacking. Many web hosting services offer email addresses and domain name registration as part of your hosting plan.

Here are some popular Web Hosting Providers in Singapore:

  • Hostinger
  • SiteGround
  • Exabytes SG
  • A2 Hosting
  • Vodien

The first thing to think about when you are approaching web hosting is how much disk space you want. This can vary from less than 1 GB to as much as a terabyte. In most cases though, less than 100GB is more than enough for an average website that gets some 10,000 unique visitors a day.

There are two types of hosting. One is shared hosting and the other, dedicated hosting. With shared hosting, your site shares a server with many sites and that means it is slower. Dedicated hosting is much faster, as it has its own server and the price depends on the RAM you need, so more will cost you more.

If we had to be definitive, choosing a shared hosting will range from $10 to $50 a month. Where on the other hand, dedicated hosting could bring around a cost of $2000+ a month. In the end, weigh the pros and cons carefully.

 

Building Your Site

Now comes the actual part of building the website. Put down those programming books because long gone are times of relying on coding as means to create a website.

In recent years, the rise of using a Content Management System (CMS) platform like WordPress, Weebly and Wix has become the solution. These popular platforms have made it easy for anyone with little or no coding knowledge to create their own professional website!

CMS like WordPress are free and have no recurring monthly fees which are why it is the most popular option. The majority of hosting providers support WordPress and can easily be installed with no additional fees.

However, CMS like Wix and Weebly are free but you must pay for more advanced features that will give you the full “I have a website” experience. They start at $5 to $20 a month depending on which package you choose.

 

Plugins

WordPress provides you with the ability to easily add content to your own website, and even allow you to earn income from it. Though WordPress itself is free, some plugins and themes are not. In addition, most plugins are free until you want additional features which they will then charge you for. As an example, one of the most popular plugins on-site is Yoast which is free until you want to use their premium features which will one-time-only charge you $89.

 

Maintenance

For a website maintenance service, know what are the most frequent things that need to be updated. Content management is one of the most important parts of a web development service. Additionally, it means that frequent changes or updates will need to be made to your web page content by you or your employees whenever new products are launched or any relevant data needs to be updated about your business.

You can either do it yourself or you can hire a web design service like us, Mapletree Media. We will give you a fuss-free experience and deliver amazing results that are excellent and high in quality. There are many aspects of web maintenance that most web design services will do that can result in a price tag of $500 a month.

 

Conclusion on Costs to Maintain a Website

The cost of maintaining a website in Singapore can vary, as do the fees you’ll have to pay to ultimately boost your business and profits. Spending more money in the short run may actually make less sense in the long run.

What’s important is that you plan ahead and stick to your budget. Here’s to you starting your online journey.

 

Web Design Trends of 2021 You Need to Look Out For

Gone are the days of tacky fonts and striking colour pallets, web design trends of 2021 showcase how we are moving forwards toward the simpler things in life. Web design is becoming minimalist, focused on a single idea, message or subject.

In addition, web designers are looking to fuse the digital and the ordinary together. As websites are ever-present in our lives, this is a great way to leverage the familiarity people have with them when designing a website.

 

Why is the Design of my Website Important?

Every aspect of web design makes a difference—from the colours and layout of a website to its overall usability and interactivity, you can make each component count. A well-designed website that has been properly researched and developed can help you create a good impression on your users, form more leads and help your business flourish.

The easiest way to improve the user experience of your website is through web design. It can help you make a good first impression and meet your conversion goals. Good web design involves plenty of rounds of brainstorming, mock-ups and prototyping until you find the most effective version. A well-designed website can let you convey information clearly to your users which is the main aim.

 

1. Classical Minimalism

Credit to: Vlad Shutikov

The modern design strives to be free of unnecessary embellishments, bringing your content to the forefront. Minimalist design trends include uncluttered layouts with simple typography and neutral colours. With that, by utilizing clear-cut and bold design elements, you’ll have a sleek online presence. This is especially eye-catching to those who want straightforward answers without the hassle of being bedazzled.

 

2. Attract Attention with Abstract Shapes

Credit to: Yaroslav Zubko 

Abstract shapes can be used as fillers or to create unique patterns, which are then repeated to create a complex backdrop to the rest of your web design. In 2021, your design may not have a set colour but instead mixes different shades and values together to express a unified aesthetic. As a result, this will leave you with infinite possibilities for combining various shapes.

 

3. Neomorphism

Credit to: Ruslan Siiz

Neomorphism is minimalist realism at its finest. By pairing vintage, hand-drawn imagery of natural subjects with the cold efficiency of the digital alphabet, we have been able to create more compelling work than ever before. Moreover, the primary goal is to eliminate the need for designers to rely on gimmicks or superfluous images, but rather to bring enthusiasm and innovation through a sense of ease and modernity.

 

4. Footer Boosts

Credits to: Nick Levesque

Footer Boosts are becoming a major element in web design. By incorporating images, buttons and dynamic content, designers are creating a new way to engage site visitors in an effort to help lead them back into the main body of the site.

Furthermore, while footers are normally the bottom of the page, designers are now using this area to put some “extra-ness” behind what they want to emphasize. These new footers are more than a simple place to put information, and take advantage of displaying additional elements like images or social icons that don’t fit on the rest of the website.

 

5. Use Colour to Your Advantage

Credits to: Pierre-Jean Doumenjou

Most websites today are going with black or white (or both) as their only foreground colour because let’s be honest, they’re safe options. Web designers are starting to notice that these colours can cause headaches, and sites with intense colour combinations can even make it tougher to read.

However, using colour to your advantage can also increase people’s willingness to interact with your site more. Therefore, as you develop a colour scheme for your website, keep in mind the desire for balance and comfort that is starting to take shape in 2021.

 

6. Parallax Animation

Credits to: Outcrowd

The popularity of web-based animation has changed significantly over the past several years. In 2021, web animations will be even more complex thanks to the use of foreground and background extremes and a parallax effect. Additionally, Parallax animations are layered and they create a sense of depth while giving you the possibility to separate an object from a background. You can use this technique to make your web page more intriguing.

 

7. Dark Mode and Light Mode

Credits to: Dwinawan

Dark mode has become a popular feature on many social media apps for years, and this design trend will continue to grow in popularity with migrating to web design. By 2021, all of the major social media platforms will have put dark mode into place as a standard feature or an optional site setting. Additionally, some companies like Apple, Twitter, Google, Microsoft and Amazon have already adopted dark modes on their websites.

 

8. Scroll animations

Credits to: Outer Studio

Once fairly simple, smooth scrolling is now becoming a very big deal—even if it is actually the simplest thing ever. To add, many new websites appearing on the scene are making scrolling more appealing than ever. They include all kinds of fun transitions, and even full colour-scheme changes to keep users feeling like they are on the next page practically every second.

 

These Are the Best Website Builders to Help Kickstart Your Ecommerce Journey

Simply to say, the internet is now and if you’re not on it then you’re missing out on golden opportunities. These are the opportunities that you can grow and with the power of the internet can be something bigger than you expected it would be. However, you might be reluctant because of your lack of knowledge of making websites. It’s 2021 and everything is made easier so here are the best website builders in Singapore!

Everyone is migrating online but not everyone is a pro coder, easily making websites of their own through endless lines of codes and syntax. But that’s what’s great about the internet! We have evolved and innovated, taking problems and creating simple and easier solutions. Nowadays, many are encouraging us to move businesses and companies to the online realm while reassuring us that the process is easier than we thought. However, we need to start somewhere and having your own site using a website builder is where we begin.

 

What Is a Website Builder?

A website builder is a tool that makes constructing a website easier and simpler. It is a program that uses templates as guides where you can easily modify and design to your taste. Using these tools can make building websites faster and before you know it, a few hours later you have a complete, functional running website.

There are many out there on the web with different features and functions. It may seem overwhelming at first but that’s why you have us to tell you the best of the best!

 

WordPress

You’re reading our article on the Mapletree Media website but did you know behind this, we personally use WordPress! This website builder is one of the most well-known and most used by many big websites across the entire net. Additionally, WordPress is great for blogging or simple content to start but it is also highly customisable as well.

Furthermore, it has a wide array of add-ons to choose from, making it just another step easier to add features to your website. WordPress also has built-in SEO tools to give you a helping hand at boosting your website through relevant search results.

Mapletree Media provides web development services through WordPress to deliver high-quality pages focused on driving traffic for your website. We have had multiple clients highly satisfied with the results we deliver. Check out our portfolio or contact us for further details.

 

Volusion

If we’re talking about one of the earliest website builders in the game, Volusion is a true pioneer. It’s straight to business- literally! This website builder’s mission is to help assist businesses to create their work online without being too complicated. This is great if you simply want to create an online presence but to have it be direct with no frills. Additionally, it’s easily customisable, using drag and drop blocks for easy placement. 

 

Wix

Wix is an online website builder with tools to make your e-commerce projects easy and effective. Whether you’re looking for an online landing page or you’re already set to launch a full e-commerce store. Moreover, this website builder has templates, tools and hosting options programmed to take your e-commerce business to the next level. You can use these tools with no technical expertise as they are super simple to understand and navigate.

 

BigCommerce

Built for enterprise-level companies wanting to scale their online presence, BigCommerce boasts of easy product management, a built-in shopping cart and full design customization so that you can create the look you desire. To add, it offers you the ability to sell globally and to connect your website to SEO tools that can boost your visibility.

However, this website builder isn’t cheap. This is especially when you consider the fact that you need your own domain name and web hosting to use it. Despite that, it’s great for B2B businesses with significant capital to invest in their online presence.

 

Weebly

Next on our list is Weebly; it is an easy and user-friendly website builder that allows you to share your ideas and gain customers worldwide. This website builder offers a variety of features that will help you sell products, organise orders, ship goods, and make payments through secure credit card transactions. 

Additionally, Weebly also provides you with marketing tools like Facebook ads, email campaigns, and many more for better customer acquisition and business growth.

 

Squarespace

For those who are not great with technical stuff, Squarespace makes it effortless to create a professional-looking website in no time. It is built on a responsive framework; the platform provides you with over 100 premade layouts that can be customised to suit your purpose. With their easy-to-use style editor, you can ensure that each element is well adjusted for optimal presentation.

Additionally, there are unlimited reasons for building a website with Squarespace: creating a portfolio, documenting travels, hosting an eCommerce site for your speciality products. The number of styles and layouts you can fill a website with are only restricted by your imagination!

 

Shopify

Whether you have a desktop computer, a tablet, or a smartphone, Shopify powers your business. This e-commerce platform enables you to manage your online store from any device. Moreover, what’s great about this website builder is that they are constantly striving to improve and deliver even better functionality and a more intuitive interface. Shopify is the most simple and affordable way to start an online store.

Mapletree Media provides web development services through Shopify to deliver high-quality pages focused on driving traffic for your website. We have had multiple clients highly satisfied with the results we deliver. Check out our portfolio or contact us for further details.

WebHost SG

Lastly, WebHost SG takes website design to a whole new level. Their state-of-the-art, easy-to-use website builder allows you to do everything right from your own convenience. Additionally, their drag and drop website builder allows you to put your visions into actual designs. No technical skills are required, so anyone can do it. 

Simply choose your layouts, preferred colour scheme, pictures and videos, and you’re good to go! Whatever you decide on, you can be sure that they’re all available for an affordable price with WebHost SG!

 

Conclusion

Creating websites today is easier and more simplified but there is still so much more that needs to be done when developing a high-quality website. With Mapletree Media, leave the job to us and we will only ever deliver end results that are highly satisfactory to have you start your successful website journey.

Everything You Need to Know About SEO Service Pricing in Singapore

Making a website about your company or business seems like an easy task and it is! However, what most people fail to understand is that to have a successful website, you need to have traffic. Then you query, “Right, how do I get traffic to my website?” Let Mapletree Media introduce you to SEO and how much the service pricing is in Singapore.

 

What is SEO?

To start, let’s get to know the basics. SEO stands for Search Engine Optimisation and it is a digital marketing strategy to improve your website’s presence through search engines such as Google, Bing, Baidu, etc. It is a powerful tool that will help you tremendously when it comes to creating a concrete position within search results.

We are currently living in a world where the internet and the rest of the world lie at our fingertips all from a few clicks. When we are seeking an answer to a question such as “Why is the sky blue?” or searching information on the “Best Char Kway Teow in Tanjong Pagar”, we often select the first few links we see. And THAT is exactly what we want.

However, you can’t pay search engines to appear as the first search (as easy as they may sound). The only way to properly get to that part is through organic results which are heavily influenced through SEO.

 

Is it Really Necessary?

Think about it- the biggest aim of using SEO is to rank and appear on the first page of Search Engine Result Pages (SERP). This is because most people won’t go searching for the 2nd, 3rd or so pages. It’s assumed that the top links are more relevant, will be more helpful and most high-quality.

With that, SEO helps to gain organic visibility thus leads to an increase in traffic on your website. This means you will gain more recognition and the purpose of you working hard on your website will finally be worth it.

Additionally, while assessing digital marketing channels, Return On Investment (ROI) is considered a priority, if not the most significant. While SEO results eat away time, an excellent strategy is worth it in the long run as it will eventually deliver excellent ROI. It is known that the first link of SERP receives 33% of all search traffic and due to the increased traffic will boost revenue too.

 

What Are the Types of SEO?

On-page SEO

On-page SEO refers to the content of your website as it strategizes to optimise the site through relevant keywords. From here is where search engines understand your website and the degree of its relevance.

These are the tactics used in on-page SEO:

  • Relevant Keyword Research
  • Creation of Content
  • Optimisation

 

Off-page SEO

Off-page SEO essentially are actions done off your website to increase and optimise your ranking within search engines through aspects such as popularity, trustworthiness, authority and relevance. In simpler terms, this is done outside of the website such as promoting it on social media, building backlinks, and even a little branded searches never hurt anyone.

 

Technical SEO

Technical SEO is to ensure that your website improves the technical prospect of the site itself while meeting the technical requirement of modern search engines. This in turn will increase the rank of your website through the search pages. Some of the important elements to know include indexing, rendering crawling and website architecture truly are the pillars of Technical SEO.

 

What to Look for When You Are Choosing the Right SEO Service

Before starting your SEO campaign, one important aspect of investing in SEO service is making you choose the right one specifically for you. There are a plethora of services that you can benefit from but having one that seems too much or too less may not work with you and your budget. With that said, here are three important factors that will help you determine the right SEO service for you.

 

Choosing an SEO Company That Specialises in What You Need

Most people assume that all SEO companies are the same and that it’s all methodological and very A to Z. However, that is completely false. What is true is that SEO companies all specialise in different areas. For example, if you seek a company that specialises in local visibility but aims for a broader audience, you’re not going to get the results that you expected and your goals will not be met.

 

Laying Out a Budget Plan That Works for Both Parties

One great thing when quoting pricing for SEO services is that it’s not fixed but instead, both parties are able to fit their work and pay around a budget plan. If your budget is on the tighter side, then you can accept packages that give you the most basic SEO service while still benefiting you. 

However, if you’re okay with investing more then expect to be offered greater services that are more in-depth and extensive which in turn will tremendously improve your SEO rankings.

 

Understanding What Your Goals Are

Just because you’re paying for SEO services does not mean you can just leave them with a “get me to the top” without proper, clear goals. What most need to understand is that when you outsource your SEO service, you’re doing it long-term because whether you like it or not, it takes time.

That’s why setting your wants and goals is such an important factor so both parties are on the same page. These are some goals that are great to have when it comes to SEO for your website.

  • Accomplishing higher SEO rankings 
  • Establishing credibility and trustworthiness
  • Optimising the speed of the website 
  • Acquiring an increase in social media followers
  • Increase drive of organic visibility and traffic 

 

What To Expect: SEO Pricing

To be frank, marketing initiatives for your website such as SEO is an investment that takes up an astounding percentage of your budget. That is why it is important for you to understand what you desire, your goals and your expectations. When it comes to pricing, you need to identify the pros and cons of each package and do a comparison that will benefit you the most.

Specifically, local SEO in Singapore charge per service and per package but despite that, do not hesitate to ask for a basic quotation and work from there. However, there are multiple factors that contribute to the final price point and here are a few:

  • How big is your website
  • Number of pages that need optimisation
  • Number of backlinks needed
  • Amount of technical issues that need to be fixed

 

 Types of SEO Pricings You’ll Get in Singapore

1. Freelance SEO

If you’re looking for a cost-effective way to increase your website traffic and rankings, consider hiring a freelancer. A freelancer who specialises in SEO has experience creating, growing, and optimizing websites. Therefore, depending on the needs of your business, an SEO freelancer can also help you create new pages and post more frequently to social media.

Price: Starting from $200 to $400 per month

 

2. Basic SEO Package with an Agency

The best approach to an SEO strategy is tailored to the size of your business, and the amount of competition you have, as well as your location. Basic SEO packages from an agency will usually include:

  • Keyword Research
  • On-site Page Optimisation
  • Preliminary Assessment
  • Existing Content Optimization & SEO Copywriting
  • SEO Reporting
  • Internal Linking

Price: Starting from $400 to $700 per month

 

3. Advance SEO Packages

Advanced SEO Packages offer an advanced approach to online optimization strategies. It takes into account more variables than standard packages and addresses a broader set of issues on-page and off-page. In addition, advanced SEO Packages may require more attention, time, and in-depth knowledge about the online landscape than standard packages.

Price: Starting from $700+ and onwards per month

 

When Should Your SEO Campaign Start?

If your budget is ready to go, the best time to start investing in SEO is as soon as you can. Time is precious in a competitive world so the longer you delay, the longer it’ll be to accumulate traffic.

Determining SEO service pricing may seem complicated but with a little effort, it can be an easy process. There is a lot to consider when it comes to outsourcing your SEO services, after all, this is for the sake of having a successful website and SEO campaign.

 

Mapletree Media SEO Services

Mapletree Media’s team is knowledgeable. We analyze your business needs and develop a search engine optimization strategy customized for your website so that you achieve real ROI. Our SEO services will apply to your

  • Website
  • Content
  • Social Media

Our SEO process is built for you, your audience, and your business. When we build the foundations of your online marketing, we focus on who’s there to see it. Our process begins with an audit of a web property and includes user experience evaluation, conversion rate analysis, competitive research, keyword analysis and content planning/creation. We use this data to determine what improvements will be most beneficial to your online business strategy.

Get your quote here.

 

Contact Us

hello@mapletreemedia.com
Singapore Office:
Mapletree Media Pte Ltd
1 Irving Place
The Commerze @ Irving #08-01
Singapore 369546

Phone No: +65 9627 6717

Malaysia Office:
Mapletree Media Sdn Bhd,
29-07, Jalan Riong,
Bangsar, 59100 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur

Open chat