Organization is one of the keys to success in any business, so if you are not managing your social platforms with the best social media management tool this 2018, that needs to change today. Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. And the good news is, there are actually social media management tools for free like the list below:
Hubspot is where you can not only monitor and publish but also get closed-loop reporting data which means you are not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales. HubSpot CRM Free is a place for you to store information on the people and companies you interact with and track your outreach efforts. It consists of free marketing tools and sales tools and is comprised of three main databases: contacts, companies, and deals. In addition to these main record types, the CRM also includes your sales and marketing dashboards, tasks, marketing conversion tools and sales tools.
At its core, Edgar enables you to schedule and track your updates like most other social media management systems. When it comes to automation, however, Edgar leaves the rest of the pack behind. It does so by enabling you to build a social media update library that can be used over and over again. If you are frustrated by the fact that few people see your social media updates but too busy to schedule those updates week-after-week to up the chance that they will be seen, it is time to meet Edgar.
Buffer is a Web-based social media content management app that was primarily designed for sharing posts across popular social media sites. Also, it has a browser extension that can be integrated into RSS readers, Twitter, Chrome, SocialBro, WordPress, and other tools for discovering content. Basically, Buffer makes it simple to spread social content across social media sites. The tool, however, doesn’t have powerful dashboards for monitoring social media presence and can’t boast deep integration with popular social media platforms.
This is the world Twitter users were faced with for years, and it is the driving incentive behind the creation of TweetDeck. Several years ago, this new service sprung up a platform for PC, Mac, Android, and iOS that hooked into Twitter and presented information for you in unique and useful ways. You could create custom feeds full of specific users. You could monitor trends, messages, and inboxes all from one dashboard. You could create specific lists to follow and monitor. All using the Twitter API and custom third-party code.
Of the features Sprout Social offers, the way it organizes information is the most advantageous. It separates subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. The Feeds component is useful for identifying keyword-oriented content that you could incorporate into posts, or as a way to monitor your brand and product names providing you are using the Friendly RSS Reader.