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These Social Media Management Tools Are Lacking To Your Business

April 19, 2018
social media management tools free, best social media management tools 2018

Organization is one of the keys to success in any business, so if you are not managing your social platforms with the best social media management tool this 2018, that needs to change today. Social management platforms will help you manage multiple social profiles in one place, schedule posts in advance, run contests, track analytics across platforms, and the list goes on. And the good news is, there are actually social media management tools for free like the list below:

Hubspot

Hubspot is where you can not only monitor and publish but also get closed-loop reporting data which means you are not just seeing what channels drive the most engagement, but you can track further down the funnel to see what posts and channels drive actual leads and sales. HubSpot CRM Free is a place for you to store information on the people and companies you interact with and track your outreach efforts. It consists of free marketing tools and sales tools and is comprised of three main databases: contacts, companies, and deals. In addition to these main record types, the CRM also includes your sales and marketing dashboards, tasks, marketing conversion tools and sales tools.

MeetEdgar

At its core, Edgar enables you to schedule and track your updates like most other social media management systems. When it comes to automation, however, Edgar leaves the rest of the pack behind. It does so by enabling you to build a social media update library that can be used over and over again. If you are frustrated by the fact that few people see your social media updates but too busy to schedule those updates week-after-week to up the chance that they will be seen, it is time to meet Edgar.

Buffer

Buffer is a Web-based social media content management app that was primarily designed for sharing posts across popular social media sites. Also, it has a browser extension that can be integrated into RSS readers, Twitter, Chrome, SocialBro, WordPress, and other tools for discovering content. Basically, Buffer makes it simple to spread social content across social media sites. The tool, however, doesn’t have powerful dashboards for monitoring social media presence and can’t boast deep integration with popular social media platforms.

TweetDeck

This is the world Twitter users were faced with for years, and it is the driving incentive behind the creation of TweetDeck. Several years ago, this new service sprung up a platform for PC, Mac, Android, and iOS that hooked into Twitter and presented information for you in unique and useful ways. You could create custom feeds full of specific users. You could monitor trends, messages, and inboxes all from one dashboard. You could create specific lists to follow and monitor. All using the Twitter API and custom third-party code.

Sprout Social

Of the features Sprout Social offers, the way it organizes information is the most advantageous. It separates subject matter into six distinct areas: Messages, Tasks, Feeds, Publishing, Discovery, and Reports. The Feeds component is useful for identifying keyword-oriented content that you could incorporate into posts, or as a way to monitor your brand and product names providing you are using the Friendly RSS Reader.

Top word press plugins that all Web Development services company frequently use

April 19, 2018
Wordpress Plugins for SEO, best seo plugin for wordpress 2018

Every website that has a blog has heard a thing or two about SEO. You know that it is important for your site to have good SEO. WordPress is extremely well-coded which is why many call it SEO friendly. To further help you, here are some of the best SEO plugins for WordPress this 2018.

Yoast SEO

Unlike most other plugins this plugin is way more than simple meta tag additions. We use it to add custom post title, meta description, and meta keyword for our posts, pages, and taxonomies. When writing the meta information, WordPress SEO plugin shows you a Google search result snippet preview, so you can see exactly how your content will look when someone searches for it in Google. It even has the ability to get you verified google authorship for your site.

Google XML Sitemaps

Search engines like Google use bots to crawl the web and find new sites and pages. Bots do not use the web exactly like humans do, so they may have trouble putting together a complete picture of your site depending on how it is structured. For example, if there is a page on your website that is not reachable from your homepage in a certain number of clicks, or is not linked to from other pages at all, then it may not be indexed by Google. The Google XML Sitemaps plugin will also notify Google and other major search engines whenever your sitemap is updating, prompting them to crawl your site again and index your new pages. While using a sitemap plugin does not guarantee improved search engines rankings, it will help your site to be indexed properly by Google and other search engines.

Google Analytics by MonsterInsights

MonsterInsights allows you to connect your WordPress website with Google Analytics, so you can see how visitors find and use your website, so you can keep them coming back. The tracking settings and workflows make MonsterInsights the most beginner friendly google analytics plugin in the market.

W3 Total Cache

W3 Total Cache knocks out the caching part. Caching speeds up your site by serving static files instead of dynamically rendered content. All it really means is that your web server has to do less work and can, therefore, serve up your content faster. Then, visitors can download static files like images and videos from the data center nearest to them, rather than your far-off web server. This physical proximity reduces download times and therefore speeds up your website.

All In One WP Security & Firewall

This security plugin offers the latest recommended WordPress security practices and techniques as easy to use features. It is designed and written by experts with the user in mind. You do not have to learn complex access rules to apply good firewall rules to your site anymore. All In One WP Security and Firewall also uses an unprecedented security points grading system to measure how well you are protecting your site based on the security features you have activated.

Popular Tools & Tips each Video Production company must have in getting that perfect Corporate Video Production.

April 19, 2018
Video Production Tools, video production equipment list, video production equipment checklist

One of the most exciting aspects of filmmaking is putting together your video production equipment list. Making sure that the quality of your videos is vital to the success of your business. Corporate videos are used to communicate with your clients, train employees, or announce new products and product updates. However, you must ensure that the videos are of the highest quality. Here’s a checklist of video production equipment you need to use:

Video Camera

A DSLR or mirrorless camera is the most affordable way to get into creative filmmaking. For news or events, a prosumer or pro camcorder may be more manageable. On a bigger budget, you could get a cinema camera. For work, travel, school or family use, choose an easy-to-use camera: a basic camcorder, iPhone, iPad or compact still camera. Use an action camera or Osmo camera or a stabilizer for outdoor activities and sports.

3-point Lighting System

If you want a well-lit video, it is essential to use a good lighting set-up. Three-point lighting is one of the oldest lighting techniques used in shooting video and essentially it consists three lights such as a key light, fill light and backlight. The primary light is the key light. It’s there to bring light directly to your subject so that whatever you are filming, the subject is well illuminated in the shot. Key lights should not be placed directly in front of the talent or subject, but instead slightly off to the side. The fill light fills the dark side of your subject. The fill light allows you to control the overall feel of your shot depending on how much you dim or lighten the fill light. A dim fill light will give you more of a harsh, film-noir type of shadow, while a having the light brighter will help give your subject a more even look. A backlight is also called a rim light that will put another element to the image of your talent and will push him or her off from the background, again adding another dimension. For this, all you need to do is place a light behind your subject pointed at the back of their neck and high enough to be out of frame.

A Tripod

Panning is vital in taking stunning action shots as it allows you to really capture the movement. Having a tripod makes planning much easier and more fluid. Tripods don’t just hold cameras, they can hold camcorders and also serve as a light stand that holds flash units, slaves, and reflectors. Using a tripod when using a camcorder will dramatically help picture quality as it will allow you to pan smoothly making your movies look much more professional.

Camera Slider

The camera slider is an important accessory that attaches to a tripod and allows a video camera to smoothly slide along a short track. The setup can even be used with two tripods. The slider offers just enough camera movement to result in an engaging yo-yo image destined to catch the eye of the audience.

External Sound Recorder

There are a variety of reasons to have an external recorder depending on the size of your production. A big advantage is the number of audio inputs and the ability to record each of those inputs as separate tracks, allowing you to do the mixing in post. External audio devices also give you better control over gain and have better support for audio monitoring.

Editing Software

In video editing, one of the most common and most effective ways to achieve the perfect flow is through cuts. Cutting in and of itself is not difficult once you choose a start and end time and there you go, it is gone. But that is not all that goes into a cut. To make your video’s flow ideal, you have to cut shots at the perfect time.

5 Features of The Best Content Writing Services

April 19, 2018
Best Content Writing Service, content writing services, professional content writers

Finding diligent and professional content writers all over the web is something that is simpler in theory than in practice. On the other hand, choosing an inconsistent or inadequate content writing service can derail an entire activity and needlessly complicate life. To help you evaluate your options, we have provided you things to consider:

Article Quality

What is the purpose of the article? Does it benefit a business or an organization? Do highly productive researchers have significantly higher probability to produce top cited articles? Or do high productive researchers mainly produce a sea of irrelevant content? Websites have turned from the stage of popularity to the stage of necessity. Good contents in a website are the paths to gain more traffic. Content writing is one of the most effective and easiest methods to keep your website informative and updated than any other online tools. Most of the population in the present generation is depending on the internet to get their products and services, anywhere and anytime. The Internet has become their most favorite marketplace to find their favorite shops, blogs, and source of trusted pieces of information. So it is a must for every website owners to keep their websites attractive and informative at the same time.

Price

Research shows that decision-makers are doubling down and investing more of their budgets in their content marketing efforts. Rather than hiring writers full time, marketers are choosing to add members to their team on a contractual basis through these partnerships with affordable content writing services. In doing so, they get a discount, not having to pay a full-time salary or other benefits for someone to produce content of the highest caliber for them. Besides not having to spend as much money as they would on a full-time employee, there’s really no other difference in such arrangements.

Template Consistency

One of the primary tasks any writer or editor must perform is to impose consistency on a manuscript. Consistency is particularly important for technical writers because it makes the task of writing easier. It is best if you try to build in that consistency right from the start because it can save you a lot of time both in your initial draft and in your subsequent revisions. The solution is to integrate the style guide, as much as possible, directly within the writing process, and the easiest way to do that is to create a unique kind of template

Speed

Some people are writing machines. They get an idea, pound it out in minutes, post it to their blog, and move on to something else. For the rest of the world, writing is often slow, grinding work. If you try to jam in every thought, you will end up with an unfocused post. This slows you down because you’ll have to figure out how to make all the extra stuff sound relevant. Then, because you know it’s not relevant, more time to be spent deleting it later.

Ability to follow directions

Instead of trying to remember everything, write it down. There is nothing wrong with keeping notes as it shows that you are prepared, organized and want to do the job correctly and in a good manner. Just as the person giving directions needs to speak respectfully, it is important to respond respectfully. If you go into the conversation with a bad attitude, it is likely that performing the task will be much more challenging.

Check Out These Most Trending Web Development Strategies in Singapore

April 18, 2018
best web design singapore, cheap website design singapore, Web development Singapore

When trying to design a great website it is very easy to focus on making something aesthetically pleasing while forgetting to make sure that the website also achieves your business’ online goals. It does not necessarily mean hiring a great roster of experts who costs highly expensive, there are actually cheap ways to achieve an impressive website design your company in Singapore have been wanting to attain. This is why a well-thought-out marketing strategy is crucial to the success of the quality web development in Singapore.

Goal Establishment

One of the first things you need to do before starting work on a web design project is to be clear about your client or company’s goals. A clear direction is essential if you want your design to have a purpose. Goals are also important, especially if you’re doing a redesign. A website is an interface that serves its function, may it be to sell products, to deliver informational content, to entertain, to inform or to provide access to a service. Whatever that function is, your design must focus on fulfilling it.

Determine your Brand Image

A lot of designers tend to get a little too inspired by the latest trends and then implement them without thinking first about what sort of image they really should be conveying. Glossy buttons, gradients, and reflective floors may work for some websites, but they may not be right for your brand.

Unique Approach to the Market

Many businesses these days are moving towards web development services and ignores the importance of marketing and selling. Therefore, web development companies should offer something unique to its clients. Upon then, they will naturally get more coverage and it will lot easier for them to get ideal customers or clients who require web development services.

Build Recurring Relationships

For a web development companies, it is very important to build relationships with advertising agencies, graphic designers and marketing consultancies who provides great web development services but have limited web development experience. Moreover, web development companies should upgrade their client’s website in order to take the advantage of new technologies in web development. In addition, they should update their clients on which new service they are going to offer. These web development companies should work with them in partnership for providing all the resources required.

Promoting Services

The main aim of the web development companies should be promoting their services on the internet. The web development companies should attract those clients or businesses who are new to the web development services by offering them a low-cost selection of templates for their new website or content management system. If they aim to work with local clients and incorporate keywords about the client’s location on the website description. Try getting quality leads as best as you can.

Are you choosing the right Web Design Company in Singapore?

April 18, 2018
web design agency singapore, web development singapore, web design company

web design agency singapore, web development singapore, web design company

When you are not familiar with the technical work that goes into a building a website, it’s easy to become overwhelmed and just choose the company that is most convenient for location or price. If you already sent out a proposal to these web development companies in Singapore, then you should have a few quality check tips. Website design is not the only important thing in building a website, it is also important to have a well-structured theme that helps the search engines. A responsive website helps build a profitable audience and grow a loyal customer base. But how sure are you that those web design agencies in Singapore you have chosen are doing it right?

Friendly Approach

A positive attitude is a key to an enjoyable, more comfortable workplace. A positive or negative attitude also spills over into how your customers perceive your business, which translates into their willingness to do business with you. People work better together when they have a shared ideal. It is much easier to achieve this in an environment where people are able to behave like people, and that means embracing the social nature of positive group dynamics. In this way, a project can be done if both companies meet halfway and are carefully sensitive to each others’ needs and capabilities.

Testimonials

Testimonials serve as product or service reviews and comments from satisfied customers and are one of the best ways to build your online credibility and to show potential customers that a company is trustworthy, reliable and an expert in such field. A good testimonial endorses the key benefits of your product. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial.

Firm Experience

Experience is vital when it comes to website design and SEO. Consider firms that are experienced enough to show their results to you. A start-up in the SEO business usually has fewer contacts when it comes to SEO strategy, and designing unique websites requires practice.

After-Sales Service

Quality customer service is also essential to recognize after you have hired the firm. Companies that seek long-lasting relationships with their clients are incredibly desirable. Reporting, monitoring, and constant communication help build trust and security with the website company.

Cost Effective Delivery

The guaranteed and prompt delivery of the website design should be cost-effective. This does not mean that the cheapest firm is always the best. Quality web development is worth the price, but the abundance of good, reputable design firms available allows companies to get high-quality websites designed at reasonable prices.

More about our services here.

On a Budget? Web Design Services You Practically Need

April 18, 2018
web design agency singapore, affordable web design services, web design services

It is not the dollar amount but the quality that is important. Make sure to provide a realistic figure to these web design agencies in Singapore so you can get a realistic estimate of affordable web design services they offer. There is nothing more than a waste of time for both parties to estimate a false budget amount or no budget amount. However, there are some services which might be beyond your budget, so here are the things you need to include on your list:

Good Hosting

Choosing a good web hosting company is very important. The server should provide your website a 99% uptime guarantee. In case you encounter technical problems, reliable tech support with immediate response time and will be quite helpful, so be sure that the company you go with offers excellent customer service. Like any website, your web hosting site should have an easy to use interface that allows you to easily log in and make adjustments to your account anytime without struggling to find what you are looking for.

Homepage Design

Making a good first impression to those who visit your site is very crucial. Upon visiting for the first time, people are likely not only scanning around to see main headlines and navigation items but also picking up on non-verbal cues about your site, such as branding and professionalism. It is important to have the home page, above any other page on the site, designed very well and professionally. Make sure that your web designer is familiar with your brand standards and has a clear understanding of your expectations.

Free Plug-ins

Plugins are amazing tools with incredible power to change websites and to attract and engage visitors. Downloading and installing a file can give all kinds of new functionality, and tens of thousands of plugins are out there for all sorts of different applications. When working on a tight budget, this may be the route you choose to go, as opposed to hiring a web developer to custom code what you need.

Include Helpful CTA’s

The main point of having people visit your site is to encourage them to do something that you want them to do. This is a simple technique to bring success to your website without going over your budget.

Comprehensive Contact Information

You should have it available at least in the footer of every single page on your site, as well as a dedicated contact page. Being approachable and easy to connect with is an important attribute of a successful business, so be sure to emphasize all the various ways to get in touch with you, including phone numbers, website URLs, email addresses, fax numbers, addresses and social media accounts.

5 Website Design Tips and Tricks That Will Make Your Life Easier

April 18, 2018
design tips, landing page tips, Website Design Tips and Tricks

design tips, landing page tips, Website Design Tips and Tricks

If you would like to design images for blog posts, social media or online ads, you actually do not need a degree in graphic design. You just need to wrap your head around some best practices and design tips. You must also consider what makes your audience stay longer on your landing page. Here are some tips and points to consider:

Word Choice

Tempting product descriptions are vital for online store success. There is no longer room for a product description that simply explains a product. Prior to writing a product description, you must ask yourself if you want to appear as a boring firm with a standard description or you prefer to distinguish your firm by displaying humor and affability. The tone will always depend on your organization and how you deal with customers. Unique product descriptions are important when you want to rank above the competition in web searches. Pay attention to what you say with each item, taking the time to do so will help the customer understand its value.

Virality of Headlines

While a lot of different, very specific recommendations on how to make things viral are floating around in the world, for instance, make content emotional. Our work shows that there are really two underlying motives to share, which are deeply rooted in core human nature. We share to connect with others and to present ourselves in a positive light.

Loss Aversion

Loss aversion is the idea that we feel more pain at losing something that we feel pleased or excited when we gain something of an equal value. It is a concept which is not without controversy but the theory is widely-accepted and you can test it for yourself. This means that you can use phrasing to stimulate the likelihood of someone taking a risk or avoiding it. We are more likely to take a risk when something is phrased as a gain rather than when it is phrased as a loss.

Serial Position Effect

Serial position effect is the tendency of a person to remember the first and last items in a series best and the middle items worst. When ordering your navigation, put the important stuff at the beginning and end. The readers’ attention and retention are lowest in the middle. If the prospect makes a decision greater than 30 seconds after exposure, place the most important item first. If the decision is made right away, place the most important item last on the list. As visitors scan the page, the first and the last items are most likely to stay in short-term memory.

 

Supportive Content

Not thinking twice, you join them in crossing because you assume it is the right thing to do because everyone around is doing it. This illustrates just how suggestible we humans are, and how we tend to copy those around us in a non-ending quest to behave accordingly in social situations. Basically, as soon as someone has used your product or service, and then mentions it on the web, that counts as social proof for your online store. This can be anything from your basic customer review to an actual endorsement by a credible influencer

 

7 most prominent ranking factors that SEO companies in Singapore will likely use

April 17, 2018
seo 2018, search engine ranking factor, SEO Ranking Factor 2018

 

The way your page is optimized has the most profound effect on its rankings. SEO may seem like alchemy to the uninitiated, but there is a science to it. Search engines reward pages with the right combination of search engine ranking factors or signals. SEO this 2018 is about ensuring your content generates the right type of signals. Here are the page optimization factors that can affect its search visibility:

Linking Pages

There might be some links from a particular domain to your site, their number is a ranking factor too. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages. However, it is still better to have more links from individual domains rather than from a single domain.

Google Search Console Integration

Having your site verified at Google Webmasters Tools is said to help with the indexing of your site. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

Domain Authority

Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites. The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more than from a lower domain authority one.

Contextual Links

Contextual links are links deep from the content of your webpage and that content is the core part which decides the uniqueness of a webpage. Hence, giving links from that section transfer optimal page power to linked ones. It is said that links within the content of the page are worth more than links in a sidebar for instance.

Mobile Optimization

Only a year ago, 46% of searchers used mobile exclusively to research. This number increased exponentially in the last 12 months. It would be no surprise then that having a mobile-optimized site would affect rankings in some way.

Building a Sitemap

A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes. Even though a sitemap is a page containing links to other pages, just having stand-alone links will be of little value to your visitors even though the search engines may still find the information you intended to share. It is therefore recommended that you include a brief description of the content of the target page in every link.

Server Location

Some SEO believe that a server’s location helps to boost rankings for that particular country or region. When it comes to SEO, it is highly recommended that you keep your servers close. Google ranks on loads of different factors. You should focus on the quality of your network, above everything else.

5 Free Keyword Tools for Research and Planning

April 17, 2018
Free Keyword Research Tools, Keyword Research Tools

 

Keyword research is vital. It is an essential tactic for developing a powerful content strategy, targeting advertising campaigns and improving search engine optimization. Small business owners may begin with an idea but lack huge financial resources. Therefore most are reluctant to spend money on something as basic as keyword research and tools. Below are 5 free keyword tools small business owners can take advantage of.

Google Adwords

The most popular tool made it on this list again. If you want your ad to appear at all, you have to bid against other marketers on how much you’re willing to pay Google AdWords every time a searcher clicks on your ad. Google looks at how relevant and useful your ad is to the searcher and the search terms they’ve used. It also looks at how many clicks your ad has received previously, also known as its click-through rate and how relevant your landing page is. Obviously the more you pay-per-click the more likely your ad will appear in the search results.

More information here.

WordStream

WordStream provides a bunch of PPC tools, although it depends on how much of a volume you use it for, what kind of profit margins you have for the leads you generate, and how much you inherently value your time for the time savings it gives you. If the potential cost savings, leads generated and converted, or time savings do not match up, do not bother. If they do, and it is by a healthy margin, then unless you have a better alternative, you should use WordStream’s tools.

More information here.

Google Correlate

Google Correlate is a tool that Google rolled out in 2011. It is a close cousin to Google Trends it is actually Google Trends in reverse. In Google Correlate, you can find correlations across time AND space. If you trying to define your target personas for a new product or service, you can use each correlation to get deep insights into your audience.

More information here.

UberSuggest

Having accessed their website, you will be faced with a screen comprising of a search box wherein you will be required to type in your keywords and specify the language as also the source from the respective drop-down menus. Not only does Ubersuggest enable you to save time on the tedious activity of searching and identifying keywords, but it is also more efficient, thus ensuring that you end up with an extensive and comprehensive list. The fact that keywords are sifted from multiple sources is a big advantage since it reveals unique ideas and so is the provision of copying and pasting of keywords in case they need to be scrutinized further.   

More information here.

Wordtracker Scout

It is a keyword research tool that provides you with the measurable data you were used to back in happier times prior to Google’s keyword encryption. It’s also really simple to use, too. To get started, just type the term in question into the search bar. 

More information here.

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