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Lead Generation Singapore: A Quick Look on How to Attract and Convert Leads

lead generation Singapore

For most businesses, the end goal of website development, social media or other digital efforts is to increase sales. So what you’re really looking for is a lead generation.  You want to attract potential customers, and then convert them into buying your product or service. Find out more about this process, and how it fits into your overall sales and marketing efforts, in our Lead Generation Singapore Guide.

What is Lead Generation?

A lead is someone who has shown interest in your product or service. But at this point, you don’t know who they are—your customers are out there, but how will they find you?

Lead generation is the process of finding and  attracting that market. This is how it works:

  • Step 1: Strangers discover you through blogs, social media, and other keyword-targeted content. They become visitors.
  • Step 2: Visitors who find the content relevant, useful or interesting click on a call-to-action button. They become leads.
  • Step 3: Leads are interested, but need to be persuaded further. You continue to engage them through a combination of sales and marketing strategies. This includes specific/targeted content that address obstacles or pain points, special offers, emails, etc. This is lead nurturing, and if successful, converts them into customers.
  • Step 4: Customers make a purchase. However, the journey doesn’t end there: the next step is to encourage continued purchase and turn them into promoters who endorse your product to their friends or family—generating new leads for you.
lead generation singapore

What are the kinds of leads?

Leads are not created equal. Some people are interested in your product, but aren’t ready to buy yet. Others are actively looking for a product and comparing their options. These audiences require different sales and marketing approaches.

Marketing Qualified Lead (MQL)

They have engaged with your content and responded to a call to action. For example, they have filled out a landing page form, joined a contest, or watched a video about your product or service.

However, not everyone who likes your post or lands on your website are actually interested in buying. Some of them may not even be your target demographic. So you need to gauge the quality of your visitors and determine their “lead score” or their potential to become an actual customer.

Lead scores can be based on the information they give you, how often they engage your brand (likes, number of visits to your site), and the kind of action they have taken. For example, someone who signs up for a coupon has a higher lead score than someone who just likes your post.

Most of all, you need to have an action plan for marketing-qualified leads that have a high score. Don’t wait for them to call you. While many companies invest in lead capturing, many falter at the stage of lead nurturing. What will you do with all the people who like your posts, watch a video, or join a contest? 

Sales Qualified Lead (SQL)

Their actions indicate that they’re already considering purchase. They may message you, sign up for a webinar, asked for a quote or a demo. Time is of the essence: a lead contacted within 5 minutes of their query has a 100X higher contact rate in comparison to waiting even 30 minutes. Don’t let days pass before you engage someone who has already reached out to your brand.

Product Qualified Lead (PQL) or Service Qualified Lead (SQL)

They have used your product, either through a sample or trial, or have used free services and are asking for an upgrade, subscription, or paid features.

how to do lead generation singapore

Lead Generation Singapore Marketing Strategy

Lead generation marketing focuses on nurturing target customers until they’re ready to buy. It is built around the stages of the buyer journey: awareness, consideration and decision. Here are some tools that you can use for increasing Singapore leads.

Content marketing

Create content for different target audiences and stages of the buyer journey. This includes: blog posts, landing pages, videos, social media posts, infographics, ebooks, brochures, etc.

It is important to create quality content that informs and delights customers. Remember, even if customers land on your page because of SEO or ads, if they don’t like what they read, they won’t trust your company—and they won’t click your call-to-action. Studies show that 93% of customers will judge a brand based on the quality of the content. “Does this brand look credible? Are they giving me the information I need? Are they anticipating my needs, or are they just spamming me with keywords or trying to hard-sell a product?”

Email marketing

One of the most effective lead generation strategies is email. You need to create content that can help capture their emails (example: offering a coupon, webinar, special membership, ebook, etc) so you can continue communicating with them through email.

Ad campaigns and retargeting

Well-targeted (and retargeted) ad campaigns are one of the fastest ways to grow leads. However, you need to have a strong offer and reason to buy—and a very clear call to action.

Blogs

Ads can lead to blog posts that elaborate on product benefits, or provide the information that your customer may need at their stage of a buyer journey. For example, you can have a more general FAQ for people who are just in the Awareness stage, and a list of testimonials for those who are in the Consideration phase.  

Social Media

Social media platforms help you engage different customers, and also enable customers to ask questions through comments or by sending direct messages. Focus on the platform that is most relevant to your target market. For example, a B2B lead generation Singapore campaign should be active on LinkedIn and Facebook, while a consumer product for 20 to 30 year olds should have a strong Instagram presence.

Product Trials

Product trials can help break down barriers to a sale, and can make them more open to additional offers. They can also help capture emails for email marketing, or help generate reviews and testimonials that you can use in your ad campaigns.

conversion rate in digital marketing, conversion rate

Start your lead generation Singapore campaign

Mapletree Media can provide a complete strategy to attract and nurture your Singapore leads. Our team can help you create a strong digital presence, and launch effective and relevant campaigns that increase your brand reputation and reach. Through a mix of website development, SEO, content, social media, video, and more, you can capture and convert more customers. Contact us for a customized proposal.

SEO Audit Singapore FAQ – The Critical Foundation to Growing Your Website Traffic

seo audit for singapore websites

A doctor will never prescribe medicines without diagnosing a problem. In the same way, you can’t improve your website’s search engine ranking without an SEO audit. It’s the first step to an informed, effective SEO strategy—and improving your site performance to attract more leads, visitors and revenue. Find out more in our complete SEO Audit Singapore guide!

What is an SEO audit?

An SEO audit is like your website’s report card. It looks at the different factors that can affect your website ranking, and measures how well your site meets the criteria or follows the best practices.  It can help you:

  • Compare your strengths, weaknesses and opportunities vis a vis your competitors, and help you find your unique competitive advantage.
  • Identify the most important changes you need to make to your website.
  • Understand your sites’ overall SEO efficiency.
  • Identify the weaknesses and critical errors that are affecting your website performance, and allow you to correct them quickly and efficiently.
  • Set goals and expectations for your digital marketing campaigns.
web hosting singapore

What happens during an SEO Singapore Audit?

A complete SEO Audit for Singapore websites will include the following steps or stages.

Technical analysis

 This involves technical factors that affects your website’s accessibility and indexability. Accessibility is whether or not search engines or users can find your content. Indexability is the search engine’s ability to analyze and add a page to its index.

A technical SEO audit will look at robot.txt files, metatags, XML sitemaps, looped redirects, unsupported scripts, server errors, broken links or 404 pages. Thus, it can help you find critical errors in your website, and guide your web development team’s effort to improve site performance and speed.

Another important factor is mobile-friendliness. Google and other search engines are prioritizing mobile-friendly websites, in light of how more people are using their phones or tablets. Your website may look great on your computer or laptop, but how will it perform when people access it through other gadgets? An SEO audit can help check if your website is mobile-friendly—and inform your website developers so they can create a site that people will want to read, wherever they are.

It’s important to address all technical errors, since these have a huge effect on site speed and your customer experience. A smooth, well-designed website is the foundation of all your digital efforts. It may take time—and investing in a good Singapore digital marketing and website development agency—but it is the cornerstone of any successful online presence. 

On-Page analysis

Another important aspect for any SEO Singapore audit is the content, or what you put on the pages. Some of the common issues are:

Duplicate content

Google can detect when blocks of content are identical to other pages within your own website, or with other websites. If they find out that content duplication was malicious—for example, you are plagiarizing other content, or deliberately using the same information across multiple domains to get more traffic—it can remove your website from search results.

In most cases, content duplication is accidental and non-malicious. For example, you have a printer-friendly version of an article, are using a boiler plate on several pages, or your content management system is displaying items on multiple sections with the same label. An SEO Singapore audit can help spot these issues and alert the web development team.

Stubs/lack of content

Other issues are lack of content, which can happen when your pages only have very short text (or stubs) that fall within the SEO ideal minimum of 300 words. The adage “keep it short and sweet” doesn’t apply to SEO – without content, search engines will have nothing to crawl, and no way to measure your site’s credibility as a good source of information.

Keyword cannibalization

Your SEO Audit Singapore expert will also identify  keyword cannibalization: when your website is trying to rank for the same keyword on different pages. Google will not “add your authority” and reward you for having several pages that focus on the same idea. Rather, it will rank you based on your strongest page. Your SEO audit can alert you on what pages you need to change or merge, but it falls on content developers to turn those keywords into something that is relevant and readable.

General content issues

That’s why a good SEO Singapore audit will not just look at individual pages, but your general content issues—whether or not the content meets search intent, is properly structured for easy reading and indexing, and simultaneously addresses the needs of your target market.

Off-Page analysis

This shows how people interact with your website, and if it is read or cited/linked by other websites. This is where your social media marketing, influencer marketing, or other efforts pay off. If you work hard to drive people to your website—either through ad campaigns, tie ups with communities, link building campaigns, etc—it will improve your website ranking. While this requires more long-term marketing campaigns which are harder to quantify, they do make a difference in how people trust your website, and their engagement will trickle down to affect your SEO score.

Free Keyword Research Tools, Keyword Research Tools

Competitive analysis and keyword research

A complete SEO Singapore audit will also include a solid keyword strategy. What keywords are you most likely to rank in? How will you use them on your pages? How will you reach your users in different stages of the buyer journey, or with different search intents?

But do avoid keyword spamming—mindless reiterations of keywords that are meant to increase website ranking, but drive away any person who lands on your page. Every post you put on your website has to make sense. It should also address your customer interests and needs, and provide relevant information that informs, engages, entertains and persuades. While SEO increases your website ranking, do remember that at the end of the day you are still serving people. In this way, SEO strategy and content strategy work hand in hand to produce content that improves both your website ranking and your brand credibility. 

How can SEO Audits help my marketing efforts?

Ideally, your SEO audits can inform your overall marketing strategy, and your marketing strategy should guide your SEO strategy.

For example, do you want to compete directly with your competitor’s keywords? Or do you want to take a different approach and attract an untapped market? You may also want to align your website content with on-going campaigns, social media hash tags, or trending topics among your target audience and region.

How often should you do SEO audits?

While it’s recommended to get an SEO audit before making any major changes on a website, it is just as critical to do periodic audits. If you have a very large website, do it at least once every quarter of the year. If not, at least do it once or twice a year.

SEO is an on-going process.  Search engines like Google and Yahoo often update their algorithms, which set new criteria for website ranking. You also need to catch broken links or error messages, and revisit your content and adjust your strategy. For example, you may see that certain pages get a lot of traffic, which will give you an idea of what your readers want. Other pages may need to be re-optimized. An SEO audit can help you create fresh content that improves your website ranking, encourages old readers to return, and attracts new visitors.

Find an SEO Audit Singapore expert

Mapletree Media offers a full suite of services to build your digital presence. This includes website development, SEO audit and strategy, content management, social media management and more.

We can build or redesign your website, improve its ranking it an SEO Singapore audit. Then, we can promote your website and your brand with social media posts, lead generation campaigns, Google ad campaigns, and more. Contact us for a customized proposal.

How to Outsource SEO services and Get Results

outsource SEO services

SEO is absolutely critical for any business to survive today. By now, you already know that digital is the future. Your customers go to the Internet to research on your product, contact your customer service, and even make a purchase. You need a website, but most importantly, you need them to be able to actually find it. That’s why you need to outsource SEO services—and this guide can help you find the best one.

Why SEO is worth the investment

The cost of outsource SEO services is nothing compared to the amount of money and opportunity you lose if you don’t make this important investment. Consider these facts:

SEO improves your Google organic search

 While there are many search engines, Google is by far the most popular one. Over 75% searches are done on Google, so it’s important to get an SEO expert who understands how it ranks websites.

SEO helps establish your site authority

Whenever you look for the day’s news, CNN, Time,  or your country’s biggest stations or newspapers will likely show up on the top search results. That’s because search engines recognize the site’s credibility. Even if thousands of other sites are reporting the same news, they aren’t an “authority link.”

You want your brand or company to be recognized as an authority for your particular industry—and it will take more than talking about product features or company history. An SEO expert understands the technical  factors that search engines use to measure authority. This includes quality back links optimized on-page elements and content, machine learning signals, and more.

best SEO services singapore

SEO can improve localized search

Localized search – or search based on city, country or the terms “near me” – is growing. And since it can be very difficult to rank well in popular keywords, you will get better results from optimizing your website for location-based search terms. Example: “beauty salons in Orchard road” instead of “beauty salons” or “trendy haircuts.” Outsource SEO services to somebody who knows how to help your business rank for your local audience.

SEO can target different stages of a buying cycle

Align your SEO with your marketing and sales strategy. Customers at different stages of the buying cycle – awareness, consideration, purchase, and loyalty – will have their own concerns and needs, and type in web queries.

In SEO terms, that’s search intent. Someone who searches for “signs of hair loss” is asking for information; someone who searches for “best hair loss treatments” is deeper into the buying cycle, and is comparing options and costs.

Ideally, your marketing strategy should have different content for these two kinds of buyers. But what’s really effective is if you work with an SEO consultant who optimizes that content. You can even take it a step further, and invest in a Search Engine Marketing (SEM) strategy, that combines organic search efforts with paid campaigns. When you outsource SEO strategy, ask about the different costs of standard SEO and SEM.

SEO is a science—and a dynamic and detailed one, too!

On the one hand, you can try to do SEO on your own, or train someone in your staff to do it. And, theoretically, there are many free SEO programs: Google Analytics, MozBar and Moz Keyword Explorer, UberSuggest, and more.  

 But SEO has many elements and factors that you can’t master overnight. And while these programs can generate reports, the biggest question is what to do next. SEO best practices are always being updated. Google makes hundreds of algorithm changes a year!

It pays to hire someone who has the skills, experience and dedication to focus just on optimizing your website. Aside from monitoring your site, he can also track what your competitors are doing, and flag any website issues or errors that are affecting your ranking.

For example, Google has plans of ranking all their sites based on their mobile version by 2021. That update alone can affect your ranking dramatically. Google also penalizes too many intrusive interstitials. While these drive conversion, they can lower your SEO score—and you may not even realize it, unless there’s someone who’s monitoring your pages.  Outsource SEO services so you know that someone is helping you plan ahead, and can troubleshoot for you.

Ready to outsource SEO services? Find the best!

What should you consider when you’re looking for an SEO consultant? Should you hire a freelancer, work with an agency, or get someone to work for you full-time? How much do you need to spend when you outsource SEO services?

Option 1: Outsource SEO services to a freelancer

If you go to freelance sites like Upwork, you’ll find many SEO consultants for hire—and many of them offer very affordable rates.

However, don’t be tempted to outsource SEO services simply based on price. Bad SEO is ineffective and wastes your time and money. You may end up having to hire somebody else again to fix the problem—and by that time, your competitor may already be ranking at the keywords you want!Even worse, your SEO freelancer may use blackhat SEO. These are illegal shortcuts that he claims will give you great ranking overnight, but may actually damage your website ranking and reputation.

If you want to hire a freelancer, be prepared to do your background research. Ask for referrals, check the websites that he has worked on before, and interview them well to find out what they can do.

Option 2: Hire a full-time SEO employee

This is the “dream solution” – a full-time employee whose only job Is to help you optimize your content. However, it is also expensive, and likely impractical if you are not planning to create a lot of content or do not own several digital platforms.

Option 3: Outsource SEO services to a digital marketing agency

This is the most cost-effective solution for businesses. The best digital marketing agencies in Singapore offer a full suite of services that can help you grow your online presence. This includes  website development, content development, search engine optimization and search engine marketing.

This is what Mapletree Media can do for you! We work with you to create and optimize a website, nurture traffic, and target optimized content to different kinds of customers. All your digital efforts are aligned—and designed according to both SEO and marketing best practices. Contact us and start growing your digital presence today.

How to start online business in Singapore: trends, steps and digital strategy

How to start online business in Singapore

Singapore is one of the fastest growing e-commerce and online shopping markets in Asia. Many Singaporeans are digital-savvy, and use the Internet to research about products, and even purchase them. Embrace this important trend and learn how to start online business in Singapore.

Important Trends and Facts for Singapore Online Businesses

Scope out the “new digital landscape” with these important trends that are defining and driving both retail and B2B markets.

The online purchase power of the middle-class shopper

If you want to grow your online business, then you have to prioritize one of the biggest and most powerful online consumer groups: the middle class.

By 2022, there will be 350 million middle class consumers. They have higher income, and they’re spending it online—not just basic goods like groceries, but high-end brands and “affordable luxuries” like premium cosmetics. Large ecommerce platforms like Lazada get more than 14 million visitors a month, with an  average revenue per user (ARPU) of US$675.

Experts predict that the Singapore ecommerce market will reach 100 Billion US Dollars by 2025.

Mobile-first companies have a head start

Shopee is a good case study for any company who wants to learn how to start online business in Singapore. When it first launched in 2015, it was competing against well-established shopping sites. However, it took a mobile-first strategy, and posted remarkable growth rates in its first four years. By 2020, it had quadrupled its value.

Content is still King

One of the biggest mistakes (and myths) that new online entrepreneurs make is they ignore the importance of content. A bare website that only has a product catalogue will not attract customers or earn their trust or loyalty.

The biggest shopping platforms invested in content. Lazada and Shopee have live-stream shows and mini games. L’Oreal and Estee Lauder create tutorials and videos, and tie up with influencers to promote their products. Even supermarkets and food chains push out social media posts that share tips and build their community.  

Content increases engagement, helps enhance your search engine ranking, drives social media campaigns, and gives heart and substance to all promotional activities. Without this, your online business is just a digital brochure.

earn money online

Customization is critical

Perhaps one of the most exciting developments in digital commerce today is the use of artificial intelligence and big data to create customized product offers.

However, this technology (and the software that uses them) is still prohibitive for entrepreneurs or SMEs that want to know how to start online business in Singapore. However, you can apply the principle of customization by creating customer personas, and planning targeted campaigns for each stage of their buyer journey. You can work with a Singapore digital marketing agency to segment your market and launch these campaigns on the right platforms.

B2B Commerce is going digital, too

While the first online businesses targeted consumers, many B2B companies are transitioning to digital platforms, too. In fact, industry experts predict that by 2025, B2B ecommerce will exceed the B2C market.

How to start online business in Singapore

How to start online business in Singapore

These trends certainly indicate that the Internet is the new battleground. Brands have to compete for consumer attention, spending and loyalty on the digital space—and even seasoned entrepreneurs and well-established brands realize that it’s not as easy as it seems. These tips can help!

Use these steps as a roadmap to help you create a strong brand identity and lay the foundation for your online business. While this is a very simplified and streamlined guide (many factors like content marketing or search engine optimization involve a lot of technical or strategic details), it can help you set milestones and give you an idea of what you need to succeed online.

Step 1: Create a Strong Business Identity

You have a product or service—but that’s not enough. The most successful businesses have a very strong brand identity. They don’t just sell goods, but a customer experience or brand story. It is the only way to differentiate themselves from the thousands of over online sellers who offer the same product at the same price. To do this, ask yourself:

  • Who is my customer? What are his needs, frustrations, and pain points?
  • How does my product or service meet that need?
  • What makes me different from competitors? What is my unique value proposition?
  • What is my brand personality—tone, images, colours, etc?
  • How will my customers find me? What platforms will I use to communicate with them?

Step 2: Build your website

This is a very important step, so it’s important to work with an experienced and reputable website development company. Your website is both your digital store and the key to your online reputation—if your site is slow or poorly designed, it will drive away customers and create a negative impression that is more expensive to correct.

A good website should be easy to navigate, mobile-friendly, optimized for search engines, and have engaging and useful content.  It creates a good customer experience so that people find it easy to learn more about your product, make a purchase, and contact you if they need any help.

Step 3: Drive traffic with search engine marketing

An SEO specialist can improve your website’s SEO score so that it shows up even in organic search. However, if you really wish to promote your website quickly, you can grow your traffic  through PPC (pay per click advertising) and other search engine marketing campaigns. This is one of the best ways how to start online business in Singapore in the fastest time possible.

Step 4: Create relevant, useful and authoritative content

As we said earlier, Content is King. Not only is content critical for search engine optimization, but it also tells your customer that you are an authoritative, trustworthy brand. Be sure to provide good descriptions of your product and service, and your company. Include blog posts, videos or FAQ’s that can answer customer questions. If you are an ecommerce company, be clear and transparent about shipping, returns, and other processes and policies.  Anticipate what your customer will need!

Step 5: Use digital marketing to communicate with your customers

Digital marketing can help you attract new customers, and stay in touch with them even after purchase. You can use email marketing, social media marketing, SMS, landing pages, and more. Many brands use a combination of these tactics to reach customers in different stages of the buyer journey. You can work with a Singapore digital marketing agency to create the best “marketing mix” for your brand and budget.

Singapore Regulations for Online Businesses and Ecommerce  

It is important for any Singapore online business to comply with government regulations, such as:

  • Consumer protection regulation – includes rules on the sale and return of goods, which protect consumer interests and prevent fraud
  • Protection and Security of Digital Data – covers issues like security of credit card payments and protection of personal information
  • Intellectual Property protection in the Cyberspace – includes important copyright rules for using images, videos and text

Be sure to work with your lawyer to know that you meet all legal criteria for running an online business in Singapore. You may also need to copyright your brand name and logo, clear your Terms and Conditions for online purchases, and know your rights and responsibilities for situations like return of damaged goods or the limits for promos.

How to start online business in Singapore, quickly and strategically

MapleTree Media can help you launch your online business! We are a full-service web development and digital marketing agency. We can create your website, provide SEO and content creation, and then promote your products through email marketing, social media marketing, and more. Contact us for your customized proposal.

SMS Marketing in Singapore: A Simple Guide for Business Owners

SMS marketing in Singapore

If you run any business in Singapore, you can’t afford to ignore SMS marketing. About 4.3 million Singaporeans are active users of social messaging services—that’s 75% of the total population! And they don’t use SMS to stay in touch with friends or coordinate with co-workers. Studies show that  out of 10 Singapore mobile users use their phones to look up information online. So, SMS Marketing in Singapore is not only useful, but critical to building your brand.

This article will help you launch your SMS marketing in Singapore. It will explain how it works, share tips and trends, and help you send you launch your first campaign. Let’s get started!

What is SMS Marketing?

SMS marketing (also known as text message