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How to Sell Your Products Online Based on the Buyer Journey

July 5, 2020 Dedet Panabi

Even before the virus, online shopping has been on the rise. Industry experts say that current trends indicate that Southeast Asia will have a double-digit growth in ecommerce spend in the next decade.

Ecommerce is expected to grow even more because of Covid-19. Until the virus is completely eradicated, consumers will think twice before going to a supermarket or mall. Even if they go to a physical store, they will not leisurely browse the shelves. They will make their purchase decisions at home – reading product descriptions, comparing prices, making a list – before going out.

You should set up your website to support all stages of your buyer journey, from casual browsing to the moment of purchase.

Awareness

At this stage, your consumer is looking for a solution to a particular problem, but is unsure about the kind of products or services that can solve it. He will Google particular keyword strings related to his concern. Use search engine optimization so he find your website based on what he types.

There are many ways of building awareness. Here are some inspiring campaigns.

Consideration

Your consumer is now comparing products and services. You now need to provide him with information, and anticipate the questions and concerns he may have.

Provide substantial product descriptions. If you have several products, include easy search filters so they can quickly find what they need.
Anticipate what your buyers will ask. Add FAQs, blogs and product demo videos.
Showcase reviews and testimonials. Ask previous customers for reviews and permission to publish them on your website. Studies show that 92% of online shoppers trust reviews and “social proof” (number of likes and shares) more than ads.
Be available for questions. Aside from email, enable online chat or messaging apps like WhatsApp.

Here are some examples of how brands promoted their product benefits in an eye catching way.

Purchase

Good news: your customer is ready to buy! Make it easy to shop in a few clicks. You can either add an ecommerce page to your website, place your product or service in an online store, allow for online reservation (for pick-up at your store).

For services, e-commerce can include setting appointments, purchasing discount vouchers, or online-only package rates.

This ecommerces pages is a good example of presenting complete and making it easy for customers to compare different products.

You can also grab the opportunity to offer other products at checkout.

Retention/Loyalty

A sale is good, but customer loyalty is even better. Encourage and reward repeat business with marketing campaigns.

Send personalized product recommendations. Recommend products or services based on customer profiles and previous purchases.
Set repurchase reminders and incentives. “Your XXX is about to expire. Reorder with a 10% discount.” “It’s been 3 months since your last haircut! Ready for a trim? We have a haircut and hair colour special package.”
Gives promos during big shopping events. Reach out to customers in the weeks leading to Chinese New Year, Valentine’s, Mother’s Day, Back-to-School sales, Singapore Sale, 11/11 and Boxing Day. Tap your customer’s network by giving them promo codes they can share with their friends.

Here are some examples of how brands continued to engage with their previous customers.

21 Questions That Can Help You Create Personalized Content Marketing Campaigns

December 20, 2018 Dedet Panabi

Everyday, your customers get a barrage of messages from brands. How do you cut through this noise and win not just their attention, but their loyalty?

This challenge is the reason why Personalized Content Marketing is so important. Your messages have to be tailored to a specific person or group. You can then pick the idea, words, images that are relevant to them.

Personalized Content Marketing is critical for your brand’s success. 87% of consumers surveyed say that personally relevant branded content positively influences how they feel about a brand.

How do you create relevant content? By understanding your customer inside out. Here are some questions that can help you develop a concrete customer persona and build a personalized content marketing strategy around it.

Customer Persona vs Market Demographics

You may have a general idea of your target audience – age, gender, income bracket, ethnicity. But a personalized content marketing takes it a step further. It is built around a customer persona.

Customer personas are like symbolic representations of your desired buyer. To build a customer persona, ask yourself these questions.

What do they go through every day?

What is their daily routine?
Where do they work?
What kind of job do they have?
Where do they spend their money?
What are their pain points and stress triggers?
What are their goals and aspirations?
What are the common obstacles to their goals?
Who do they look up to?

How can your brand help them?

Which of your products and services would simplify or improve their life?
How would they weigh the cost vs. benefit of your products or services? (Try to anticipate or map her thinking process.)
What concerns would prevent them from getting your product or service?
Who are the people who would influence their decision? What would their concerns be?

How can your brand best persuade them?

What promises or phrases would catch their attention?
What kind of messages do your competitors send to them?
What questions or concerns would they have if they read your product or service information?
Which of your posts engaged them the most? (Check your Google Analytics and do a content audit.)
What type of posts engaged them in the past?

What do they already know about your brand and your products?

What are their preconceptions about the product or service?
Are their any myths or misconceptions that you need to correct?
What kind of information do they usually look for?
What stage of the purchase journey are they in?

Get personalized content marketing campaigns

These questions can help inform your personalized content marketing strategy and create very targeted content.

MapleTree Media is a Singapore digital marketing agency that provides professional web copywriting services, search engine marketing, web development and more. Our team of Singapore copywriters, SEO experts and web developers can help you send high-impact, relevant messages to your market. Contact us to find out more.

Create Powerful Ecommerce Website Design with Customer Personas

November 13, 2018 Dedet Panabi

“If you want to know how to sell more, than you better know why customers buy,” said Steve Ferrante, Leadership and Sales trainor, author and consultant.

That’s why any successful ecommerce website design is built around the Customer Persona. Skytap, a self-service provider of cloud automation solutions, implemented a targeted content marketing strategy using three strategic Customer Personas and saw the following results:

124% increased sales leads
55% increase in organic search traffic
97% increase in online leads
210% increase in North American site traffic

What is the difference between Customer Personas and Demographics?

Unlike demographics that just give general characteristics like age, gender, location, or income, Customer Personas reveals their needs, emotions and motivations. These include:

Daily functions and responsibilities
Pain points / Frustrations / Challenges / Stressors
Dreams and aspirations
Buying habits and role in the household purchase decisions
Factors that influence the purchase process

To show the difference, a demographic will simply say: “Women in Singapore aged 25 to 35, college educated, white collar job.”

A customer persona on the other hand, paints a much more vivid (and useful) picture: “Single Singaporean woman, aged 25 to 35. High disposable income because she has no kids. Works hard and rewards herself with travel, fine dining and branded fashion and accessories. Wants to show off her success and show that she is “first to the know” or “first to try” something before it gets mass appeal. Biggest stressors: lack of time and energy, and will pay more for convenience.

How can you use Customer Personas to improve your ecommerce website design?

Choose photos that reflect and represent her and her lifestyle
Highlight products that would most appeal to her
Target keyword planning that revolve around her most important needs and pain points
Choose colors, layouts and design elements that reflect her taste
Center your marketing and link building campaign around communities or platforms that share that target audience
Create targeted ads and landing pages that specifically appeal to her and a pain point or aspiration

How to Build a Customer Persona

You can build 2 to 3 Customer Personas to guide your ecommerce website design and digital marketing campaigns. To help you create them, use this checklist.

Personal Routine and Priorities

Family structure
Responsibilities in the home and to family members
Daily routine / Weekend routine
Biggest source of stress
Biggest source of satisfaction and relaxation
Hobbies
Values (i.e, 3 things that matter most to me / 3 things I won’t compromise on)

Digital Habits

Favorite websites
Social media platforms
Time and days they surf the most (and least)
Gadgets and platforms they use
Influencers they follow
What they read or did when they researched for their last major purchase
Websites or social media accounts that most annoyed them (and why)

Consumer Behavior

Budget for different types of purchases
Where and how they purchase (digital vs. brick and mortar)
How they research on products (websites, influencers, books, forums, etc.)
What they ask when comparing products
What features or services would make them willing to pay more for a product
Other people involved in purchase decision
Example of positive customer experience
Example of negative customer experience

“Customer Personas tell the story of your customer’s behavior, situations, thinking, and interaction on the path to accomplishing goals,” said content marketing guru Tony Zambito. Use these Personas to create an ecommerce website design that is compelling and relevant to them, and you will win a buyer for life.

MapleTree Media provides digital marketing and ecommerce design for Singapore businesses. We’ll be happy to help you develop the right strategies, messages and website design for your target audience. Contact us and view our work to find out more.

SEO Vs SEM: What Are They And What’s The Difference

September 23, 2021 nina

For companies looking to integrate into the online world, search optimization is a must-have marketing approach. However, if you don’t know how to compare SEM and SEO, search optimization may be a challenging approach. Although the strategies seem similar, they are two completely different methods.

You won’t be able to articulate a clear and successful plan for boosting your visibility in search if you use the phrases SEM and SEO interchangeably and don’t understand the differences between the two. Therefore, in this article, we will be discussing SEM and SEO definition, their similarities and their differences.

What Is Search Marketing?

Search marketing is a strategy for gaining online visibility and traffic on search engines like Google, Bing, and Yahoo using both paid and unpaid tactics. Search marketing refers to any strategy that aids a brand’s visibility on search engine results pages (SERPs). It involves attempts to improve search results and exposure in order to boost traffic to a website or individual sites.

Two primary categories in search marketing:

SEM: uses paid strategy

SEO: uses organic strategy

Let’s Break It Down: Definitions

SEO

The process of generating targeted traffic to a website from a search engine’s organic results is known as search engine optimization (SEO). Creating high-quality content, optimising material for certain keywords, and establishing backlinks are all common SEO activities.

The goal of SEO is to improve a site’s rating in the organic (non-paid) search results. The major advantage of ranking for a certain keyword is that you may obtain “free” traffic to your site on a monthly basis.

SEM

Search Engine Marketing (SEM) is a digital marketing approach for improving a website’s exposure in search engine results pages (SERPs). While the word used to apply to both organic and paid search operations like search engine optimization (SEO), is now nearly solely refers to paid search advertising. Paid search and pay per click are other terms for search engine marketing (PPC).

Advertisers only pay for impressions that result in visitors in search engine marketing. Making it a cost-effective option for a firm to spend its marketing resources. Moreover, as an extra advantage, each visitor helps to enhance the website’s organic search results ranks.

SEO vs SEM

Similarities

Needs an understanding of your target market

You must have a strong grasp of your audience and how they behave in order to excel at both techniques. You may learn about your audience, their requirements, and what they’re looking for by employing buyer personas and psychographic segmentation. Then you may produce useful content that appears when people search for solutions that are relevant to your brand.

Aids in the visibility of a brand in search results

One of the fundamentals of SEO and SEM is that they both attempt to assist to appear in prominent places on search engine results in pages (SERPs). Each tactic’s objective is to assist a brand to appear in search results when people look for phrases relating to the brand’s industry, business, or products/service.

Both are intended to increase the number of visits to a website

Both have the same goal; to increase exposure on search engines, but more crucially, to attract visitors to a website. Each method utilises strategies to boost click-through rates (CTR) and encourage more people to click on the search results.

Keyword research is used by both to find popular search phrases

Keyword research is the initial stage in both SEM and SEO to determine the best keywords to target. Looking into keyword popularity to discover the top keywords or purchase keywords that your ideal audience looks for is part of the study. It also entails researching keyword competition to discover what other brands are targeting the same phrases as you and calculating what you’ll need to do to compete.

Differences

The appearance of the word “Ad”

On SERPs, search results that emerge as a consequence of SEM or SEO seem different. Paid advertising that emerges as a consequence of SEM methods is frequently identified as ads, but search results that occur as a result of organic SEO are not.

Ad extensions in search results

You’ll notice changes in the look of search results when comparing SEM with SEO. Ad extensions, which might include additional links, phone numbers, and callouts, may appear in SEM search results. SEO results, on the other hand, may show in search with highlighted snippets.

PPC

You are charged each time a user clicks on one of your SEM results. When a user clicks on an SEO result, you don’t have to spend anything. SEM results are sponsored placements, and each time a user clicks on one, your business is compensated.

As a result, you’ll need a budget to keep running SEM advertisements and employing this type of PPC lead generating. When a user clicks on an organic search result, on the other hand, you are never paid.

Results are shown to the specific target audience

While effective SEO and SEM campaigns are driven by a strategy to engage with a certain audience, SEM is the only way to narrow down that target demographic. You may pick the audiences you want to view the search results for using SEM by applying filters based on age, geography, wealth, habits, and more. You can’t pick and choose who sees your search results if you use SEO.

Effect process

With only a few clicks, you can start putting your findings in front of people with sponsored SEM advertisements. Your advertisements appear in SERPs as soon as you initiate a campaign. You may switch advertisements on or off at any moment to enhance or decrease their visibility.

On the other hand, SEO is something that you learn through time, and usually over a lengthy period of time. It might take months for a brand to start ranking on search engines after executing an SEO strategy.

How to check if your website content is user-friendly

December 17, 2018 Dedet Panabi

A website copywriter understands that people read online content in a different way. They scan content. They quickly scroll through a website to find what they need. If you can’t give them the information they want right away, they leave.

Is your website content designed for this kind of reading experience? Use this checklist to measure the user-friendliness of your web copy.

Does it have a simple and conversational tone?

The best website copywriters can find a way to explain very technical information in a simple way. They avoid jargon and very long words. They write in a conversational style so that readers can quickly understand what they mean.

Does it put the most important content first?

Mobile readers don’t have a lot of time. That’s why the best webcopy prioritizes information. The most important messages are put in the first paragraph or given more space on the website. Pictures and other design elements also draw the reader’s eye to the key points.

Does it relate to the audience’s needs and personalities?

It’s important to hire professional website copywriters with a marketing background. They understand the concept of buyer personas and are able to customize your content to specific audiences. They can create article slants and use the language and key phrases that immediately make a reader feel,“Yes, this brand gets me!”

Is it divided into chunks?

The best website copy uses subheadings and short paragraphs. It tackles just one idea per paragraph, and helps reader quickly geti nformation with lists and subheadings. This helps readers scan a website for hat they want (and it’s also SEO friendly!)

Is it concise and useful?

Inexperienced writers try to meet a wordcount by using long, meaningless and boring sentences. They say a lot but don’t say anything significant.

However, professional website content writers don’t just meet a word count, they make every word count. They get good information that readers need. They anticipate the questions that readers will ask. They create website copy that is useful, relevant, and easy to read.

Find website content writers in Singapore

MapleTree Media provides professional and reliable website design and content services in Singapore. Our web writers can create a variety of digital content: website text, blogs, social media copy, press releases, ebooks, video scripts, product descriptions and more. All our copy is based on the best practices of writing for the web. Contact us and let a professional writer handle all your digital content needs.

The Top Best Web Design Companies in Malaysia

March 16, 2022 nina

These days every business owner is migrating their products and services to the online world. This is because everyone is now always on their phone hence businesses thrive being on the internet as it is more accessible. However, not everyone is an expert at building websites that require more than simple designs to be successful. Therefore, we are listing out the best web design companies in Malaysia to help kickstart your online journey.

The digital world is ever-evolving; that’s why we need to stay in trend to ensure your business maintains successfulness whether it be online and offline. Websites are a marketing channel for your business. It is where customers find you when they want to reach you and know more about what you offer.

However, just having a website doesn’t mean that everything is taken care of. You have to make sure there is an effective web design process in creating the website. Here are our top picks of web design companies in Malaysia.

What To Look Out For When Searching For A Website Design Company

Portfolio

What services has the firm provided to other businesses? Do you enjoy their previous work? Looking at previous projects completed by your web design and development agency can give you a decent indication of what they can achieve for you. Pay attention to the finer points of their work so you can tell them what you appreciate and what you don’t believe will work for your company.

Additional services

Choosing a web design firm that provides a variety of internet marketing services might make your life much easier. Everything from search engine optimization to pay-per-click advertising will be handled by a single competent source- in addition to your website design too. Other services to inquire about with your web design firm include online copywriting, professional business email addresses, social media marketing support, and website analytics tools.

Time commitment

When you choose a web design and development firm to work on a project, keep in mind that the company will need to spend time with you and gather information in order to create a website that accurately portrays your organisation. You may opt to write your own website material, but if you want to hire a writer, see if the firm provides this service.

Additionally, ensuring that a corporation can plan out a fair timeframe, or following the timeline you have in mind, can aid in the project’s success. Don’t forget to inquire about how your firm and theirs will continue to work together once the project is over. Will they continue to assist once the website is launched, or will their work be completed once it is available to the public?

Understanding of responsive designs

Responsive design isn’t a passing trend. These days, it’s just the greatest method to create a website. Even Google agrees. If a web design firm isn’t familiar with responsive design or insists that a separate mobile website is always superior, they aren’t the appropriate fit for you.

While a separate mobile site may have certain advantages in some circumstances, responsive design is often the best choice. You must ensure that your business is optimised for every device as mobile and tablet usage continues to rise. You’ll get there with the appropriate web design firm.

Experiences

New website design firms emerge on a regular basis. Choosing an online marketing firm with decades of expertise will give you peace of mind that your new venture is in excellent hands. A web design firm that deals with a diverse range of sectors is more likely to build a one-of-a-kind website that will appeal to a larger audience. Your website should not be similar to that of the competitors.

Ideas from both client and team

You’re a specialist in your field. As a result, you have a good notion of what you’re offering and how you should convey it to potential buyers. You are the only one who truly understands your business.

You probably don’t want to deal with a web design business that won’t listen to your ideas. Your designer should be able to implement your ideas, not start their own side project.

While it’s critical that your web designer listens to you, you don’t want a firm that can’t provide you competent criticism. You may be an expert in your field, but your website should be developed by someone who is also an expert in design. You aren’t getting your money’s worth if a web design agency does nothing but nod their heads and generate an exact duplicate of what you say. Your designer must be able to come up with innovative concepts.

Best Website Design Companies In Malaysia

1. Mapletree Media

Mapletree Media is a leading web design company in Malaysia based in Singapore. We provide everything you need to make a winning website from concept, creative execution, testing and promotion. Additionally, we provide full website design services and help make your dream website come true.

Our philosophy is to take our clients’ demands into action. From understanding the client needs to ending it by creating extraordinary results that exceed all expectations. We strive to help companies generate leads online by creating innovative user-friendly websites that are attractive, functional and easy to navigate. We do this while maintaining the integrity of their brand identity.

2. Modern Website Design

Modern Web Design offers full web design and development services in Malaysia. Clients appreciate the attention to detail and ability to solve challenging problems. They use analytical research and dynamic web design to create high-quality websites using your brand identity and goals in mind.

Additionally, in order to increase hits and ranks, they optimise the client’s website to unlock their full potential. They have a solid trust in their ideas of website design so you can be confident that your vision will come to life when you work with them.

3. Bike Bear

What do you get when you combine a group of selfless professionals that love what they do with a team with an entrepreneurial spirit? Based in Malaysia, Bike Bear, the agency for those who want to take their web design to the next level. Never short on ideas or creativity, Bike Bear includes blue-chip clients such as Shell, Universal and UNICEF too!

Moreover, the diverse backgrounds of its employees are key to its success: from highly logical individuals in charge of programming to creatives that can help you with content writing. They work together fluidly to come up with fresh strategies that help you reach your goals.

4. Ooi Solutions

Ooi Solutions is a company that specializes in creating customized web design solutions for businesses in Malaysia. They will diligently note down the important aspects of your business so that they can tailor the site to your needs and goals.

In addition, the details that they note down from consultations become the foundations for the site itself. Alongside strategies that they come up with, they believe implementing this will work best for your business. They always take on a personal approach to each project, working closely with clients to create something unique and exactly how you’ll envision it.

5. eJeeBan

eJeeBan is an award-winning agency that offers professional web design for businesses in Malaysia. They are driven by the passion to bring out the best in every web project they do. The features they provide include responsive designs, mobile-friendly designs, and SEO friendly designs.

In addition, they offer secure server hosting options with daily backups and online migration. They believe teamwork makes the dream work. With that, they are forever searching, experimenting, innovating, learning and moving ahead of their time.

6. Winnefy

Winnefy is a professional web design company in Malaysia. It provides innovative web design solutions with the expertise of digital marketing, social media management, SEO and even graphic design. Through its strategic partnerships with top-tier developers, designers, and search engine optimization experts, Winnefy helps clients build their brands online through smart marketing strategies. As a result, this powerful combination has helped Winnefy attract numerous high-profile clients across industries including motor vehicles, consumer goods firms and more!

7. HUSTLR

HUSTLR is a full-service digital agency, specializing in everything digital including web design and they are based in Malaysia. However, they don’t just build websites. They build businesses. They help clients build an online presence that supercharges their business through highly scalable and conversion-focused web experiences.

This is for both their corporate website as well as their eCommerce site or landing page. To be frank, they do more than just creating pretty websites. If you’re serious about marketing your business online and want results, HUSTLR is where you want to go with.

8. Laman7

Laman7 is a web design agency located in Malaysia. They are well-known for their result-driven approach to providing affordable web design services. They value strong communication and work for hand in hand with clients to ensure that they are getting the best web solutions possible for their businesses.

Furthermore, they believe that having a pre-existing website won’t stop them from helping your business grow because they perform audit services to see which aspects of your website needs to be worked on. If you need a new or improved site, Laman7 can help with that as well as maintenance and support services once you launch your new website.

9. KS Global

KS Global places a high priority on offering the best web design, e-commerce website development, and SEO solutions to its clients. They take pleasure in advocating for cutting-edge website design and digital marketing techniques that provide tangible results for their clients. Their in-house and freelance website developers are always honing their talents and staying up to date with the latest technology in order to assist their clients in achieving their online sales objectives year after year. At KS Global, they believe that the key to success is combining amazing web design, user experience, current technology, and integrated online marketing in order to create an effective website and eCommerce solutions.

10. Mind Your Web

Mind Your Web is committed to assisting your company in every manner imaginable. They deal with any sort of organisation, big or little, and their major focus is on producing high-quality bespoke responsive web designs. They are an all-in-one web design firm that offers SEO, eCommerce, and online marketing-focused site design with a money-back guarantee for all of its customers. You have 30 days to refund your cash if you are not happy with their services.

11. VeecoTech

VeecoTech was founded in 2011 with the goal of assisting small and medium-sized enterprises. They collaborate with Google and MDEC, much as the others on this list. In contrast to other firms, their design is compatible with a wide range of devices, including tablets and smartphones. This will help you to reach a broader audience that will appreciate the opportunity to browse your website.

12. WebACE

WebACE guarantees that its customers receive expert help and support in the development of future websites, allowing them to save time, resources, and money. For our business owners, they are opening up a world of possibilities. Their expert Web Design Malaysia team is here to help you thrive in business by creating a stunning website, app, or eCommerce website.

Hundreds of clients have already benefited from their services, and they have assisted them in achieving their company objectives. Give them a call if you need a professional website design or development business for your project, and their highly motivated customer service team will take care of it with the utmost care and respect.

13. iTech47

iTech47 is known for providing the best SEO, digital marketing, web design, and development services in the industry. iTech47’s reputation among businesses has been founded on achieving business goals and maintaining 100% client satisfaction. Their digital strategy is founded on the principles of creativity, distinctiveness, and group experience, all of which are intended to provide favourable results.

After all, iTech47 is a company that strives for perfection. iTech47’s work demonstrates its top-notch reliability, principles, and tactics from planning to development to execution.

14. Geeks Working

Geeks Working is a Malaysian firm with roughly ten workers that focuses on information technology. The company claims to have accomplished projects including digitising business by installing sites and developing applications, while only being in the sector for only 8 years. The firm may develop anything from a simple website to a complex application that satisfies the client’s personal and commercial demands by utilising various software such as Adobe and WordPress.

15. Rozzario

Customer satisfaction is paramount at Rozzario, which is why their staff goes above and beyond to offer you the tools you need to expand your business. In terms of website creation, this means taking the time to talk with you about your company’s history and what you want to achieve in the future. They’ll use these facts to develop and create a website that’s tailored to your company’s requirements. You may anticipate the design to be not only attractive but also completely practical.

16. Virtual Spirits

Virtual Spirit is a web and mobile app development firm that combines the two to maximise your business’s potential. With this company’s services, you can bring your business into the digital era and receive more than your money’s worth! Virtual Spirit also offers technical consultancy services to help company owners understand how their websites and applications function.

17. Ulement

Through Ulement’s 3-step approach for creating creative yet effective websites for businesses, website visitors may be converted into devoted clients. They start with branding, which entails figuring out what sets your company distinct from the competition while also analysing the market’s nuances. The design and development process follows after that. No need to be concerned; they’ll keep you informed every step of the process, ensuring that their strategies are tailored to your company’s needs.

18. Eejeban

Eejeban is a multi-award-winning web design firm. What makes them distinctive is that they assist firms in remaining relevant. They provide aspirational branding, quality websites, smart thinking, and usable mobile web apps. Additionally, they believe in working together as a group.

They are always on the lookout, experimenting, inventing, learning, and staying ahead of the curve. People trusted them since they had previously worked for large corporations.

19. Kang Xiang

Kang Xiang is a freelance web design firm situated in Puchong, Malaysia, that was started in 2012. The firm has been recognised and promoted by organisations such as Google Ads, Google Analytics, GoodFrims, Clutch, Exabytes, and Sortlist, among others, and specialises in secure and rapid search engine optimization. Their website, which is also a Google partner, provides a wealth of information on website design and optimization in their related links area. Furthermore, their clientele praise them for being educated, helpful, and accommodating, as well as having a cheap and competitive pricing and a quick response.

20. DEZGN Studio

DEZGN Studio is one of the firms giving the greatest website design in Malaysia, having been built under the influence of a wonderful design process. When it comes to solving business problems via design, the team takes care to take a collaborative approach. That is why they are so successful.

They are confident in their web design concepts, and you will be a part of the process. Their websites are meticulously created to meet your unique aims; therefore, they greatly exceed their competition.

21. 8verstudio

8verstudio has a talented team of designers, web and mobile developers, and project managers. They possess all of the necessary attributes to give you with Premium & Excellence Creative Digital Services to meet your online requirements. They are proud to have serviced a variety of people and businesses throughout the years. Furthermore, they have established a solid name for themselves as a result of their dependable services and friendly staff.

22. Mirum Agency

Mirum is active in 24 different countries. They reorganise work, create imaginative digital adventures, and do business on a global and local level using a worldwide network of experts. They are a component of the WPP Network and the J. Walter Thompson Company.

The services have a high return on investment. They have a good communication strategy that includes setting clear expectations. Their responsiveness builds a great working relationship with clients.

These Are The Best eCommerce Websites/Platforms In Singapore

September 8, 2021 nina

By 2025, it is expected that the worldwide ecommerce market would have grown to a value of over $5.4 billion, an increase of more than $4 billion from 2015. With numbers like that, it’s no surprise that many businesses are migrating to the online realm. However, not everybody is an expert coder nor want to go through the hassle of having your own site that might cost more than you have. Therefore, your saving grace is eCommerce websites and platforms, and here are the most popular ones in Singapore.

Singapore is one of the first countries where mobile devices have eclipsed desktops as the primary method of accessing the internet. As a result of the widespread usage of smartphones, ecommerce platforms must have responsive web designs created by expert companies in Singapore. These are the best ecommerce sites in Singapore to sell your items on.

How Does An eCommerce Platform Work?

An ecommerce platform is a piece of software that allows a company to sell items and services over the internet. The programme also aids in the management of a company’s website, marketing, sales, and other activities. In essence, an ecommerce platform serves as the central hub for data analysis and mission operations, ensuring that an online business runs smoothly and efficiently.

What To Look For When Picking An eCommerce Platform

Accessibility

The ease of navigation and use of your online vending site is critical to its success. This is true not only for you but also for potential customers. Choose a platform that is simple to set up and customise.

Moreover, take a look at the numerous templates each platform offers if you want to truly capture the vibe of your distinct brand. Templates are fantastic since they don’t require you to engage outside aid or be a design genius to create a professional appearance and make a big statement.

Cost

Most platforms provide free product listings, but they won’t help you receive the attention you deserve. With Singapore’s growing number of online merchants, you’ll need to move beyond free product listings. Therefore, the most effective method is to make use of the sponsored ad capabilities. Because the platforms charge varying fees for advertising your ads, you’ll require a marketing budget.

SEO

When customers are seeking a certain product or service, such as what your store offers, it should be simple for them to discover you. If you’re a new ecommerce company or a tiny online shop, you’ll want to make sure your online store ranks high in search results.

To do so, search for an SEO-friendly ecommerce platform that allows you to use your own domain name, add your own blog, and gather customer reviews, all of which will help bring customers to your store naturally.

Customer support

There will be a point when you require customer assistance. When you need to modify the terms or mode of payment, edit product listings, or make other changes to your store, this is the place to go. The majority of the platforms listed above provide lessons on how to set up system diagnostics and sales. Aside from that, you’ll need a platform that provides live chats or email communication for when you require quick and personalised customer service.

Best eCommerce Websites/Platform In Singapore

1. eBay

Unsurprisingly, the granddaddy of C2C ecommerce platforms is quite popular in Singapore. Despite the fact that new platforms are gaining traction in the ecommerce sector, eBay is surprisingly popular among Singaporean online consumers. It is one of the finest sites to sell new and pre-owned products, with over 20 years of expertise in the digital sector. When you use the Singaporean version, your product listing will be accessible to Singapore citizens, which removes the bother of shipping to international consumers.

Despite being one of the oldest platforms, eBay continues to make improvements and updates in order to stay competitive. For the eBay Bucks and Bill Me Later schemes, Singaporeans favour the platform. Bill Me Later is comparable to in-store credit cards, while eBay Bucks gives cash back for purchases made on the marketplace.

2. TaoBao

Alibaba owns this Chinese ecommerce site, which is headquartered in Hangzhou, China. In terms of user numbers, it is one of the world’s largest ecommerce websites, and it is highly popular in Singapore. There were more than 620 million active users on the site at the time of writing.

To overcome the competition while selling on TaoBao, you’ll need to be patient and creative with your marketing strategies. TaoBao offers a wide range of product categories and is well-known for its generous discounts. However, accessing the site will be tough if you do not speak Mandarin. Despite this, TaoBao is one of the finest areas in Singapore to start an ecommerce business.

3. Carousell

This ecommerce site, which has been operating since May 2012, operates on a C2C business model. It is well-known for providing a mobile platform to its consumers. Carousell provides a large number of product categories where you may sell new or used things directly from the smartphone app. You may sell anything, including books, automobiles, baby goods, cosmetics, and more.

The site is available in 15 countries, with over 8 million product listings at the time of writing. According to statistics, an average of 8 transactions is made on the app per minute. The main benefit is that if you create a profile in Singapore, your listings will be visible to purchasers in Singapore. This avoids the trouble of shipping to foreign buyers and interacting with them.

4. Qoo10

Qoo10 is a B2C marketplace that provides everything you need and is a mainstay in Singapore’s ecommerce industry. It is a Southeast Asian e-commerce platform based in Singapore, formerly known as GMarket. Additionally, it has localised online markets in Singapore, Indonesia, Malaysia, mainland China, and Hong Kong, as well as a global online marketplace.

It tailors its platform and services to the needs of small and medium-sized businesses. To keep consumers coming back, it runs regular promotions and discounts on many of its products.

5. Shopee

This platform, which debuted in Singapore in June 2015, aims to give buyers and sellers a fast, easy, and safe ecommerce platform. Its platform integrates payment and logistical payment providers, and as a result, it has become one of Singapore’s most popular platforms. Shoppe Guarantee has to be one of Shoppe’s best features. This is the app’s secure payment mechanism, and it’s designed to safeguard buyers from scammers.

After the customer verifies that they have received the goods in excellent condition, payment is issued to the seller. The Shoppe Guarantee also protects the seller by requiring the purchasers to complete the payment procedure in order to accept the transaction.

B2B Ecommerce 101: Everything You Need To Get Started

August 4, 2021 nina

Have you ever heard of the term B2B ecommerce and wondered what all the hype was about? You’ve definitely heard that if you’re an online business owner, it could benefit you tremendously. So now your curiosity to find out more has been piqued but the big question stands- where do you start? You start by reading through this article where Mapletree Media is giving you the 101 on B2B ecommerce.

What Is B2B Ecommerce?

Business-to-business eCommerce is a type of electronic commerce in which the consumer is generally not the final end-user of the product. Instead, the B2B sale is between an organization that handles business-to-business transactions such as manufacturers, wholesalers, distributors and suppliers or middlemen.

Additionally, B2B ecommerce are essentially companies that use eCommerce technology to sell directly to other businesses. This is done either individually or in mass bulk. This enables smaller businesses without the infrastructure of major retail chains to access a global audience with a cost-effective and simple-to-use solution.

As a result, rather than investing heavily in expensive inventory or real estate, company owners may establish their own websites in minutes. This is possible with internet tools to assist in selling directly to prospective consumers through their online store.

Types Of B2B Ecommerce

1. B2B2C

A B2B2C model is a business-to-business-to-consumer method to value chain or supply chain analysis. It’s a shift from traditional B2B (business-to-business) to consumer-to-consumer (C2C) eCommerce. Therefore, products are acquired directly from producers or wholesalers in this approach, with no middlemen such as retailers.

In contrast, in B2C eCommerce, a merchant or a service such as an online shopping cart provider acts as a middleman between the business consumers and the consumers. In many B2B2C ecommerce arrangements, the customer is aware that the product is being delivered by a company other than the one from whom it was purchased.

2. Wholesale

Wholesale enables business owners to purchase items in large quantities at a reduced cost and then resell them at retail prices. In many sectors, it is a significant type of B2B. The large purchases made by wholesalers help both business owners and consumers.

As a result, businesses are able to pass on savings costs to their customers, while consumers benefit from a percentage discount on popular products. Retail, food service, construction, and medical are just a few of the businesses that use wholesale B2B models.

3. Manufacturers

Many manufacturers are shifting their B2B purchasing online for the same reason they shifted their buying to eCommerce retailers: the online experience. This is due to the ease of comparison shopping and delivery options, and the convenience in managing inventory all make for a better business decision.

Moreover, they use parts and raw materials in conjunction with physical labour and machinery to create completed items on a bigger scale. The final items are sold to other manufacturers or distributors in a B2B business. As these buyers continue to shift their buying patterns and increase their use of eCommerce platforms, manufacturers will be forced to adapt as well.

4. Distributors

Distributors are in charge of growing sales through a variety of methods. This includes brand recognition, the development of new distribution channels and the establishment of connections with potential customers. These professionals work with producers to ensure that their products are appropriately prepared for launching into an eCommerce shop.

Therefore, as an ecommerce owner or seller, you need to know who will be handling your items once they’ve been placed on the site and that’s where distributors come in. As a result, look for distributors who can give full-service assistance by handling all elements of transporting goods. This can be from manufacturer to storefront with ease when selecting the correct one for your business.

What You Can Gain From Using A B2B Ecommerce Platform

1. You start selling more to existing customers

In addition to providing a personal experience, eCommerce allows you to cross-sell and up-sell based on the most popular products that shoppers have bought. This is accomplished through the use of automated marketing campaigns.

It also allows you to make suggestions based on the shopper’s prior purchases or even offer a one-time recommendation at the point of sale. Thus, this will increase the amount of traffic to your shop from returning consumers who are eager to buy! This builds trust in your brand and increases sales.

2. Better control over suppliers and customers

B2B eCommerce allows you to keep track of both your suppliers and your customers. Therefore, the more efficient your company is, the more likely it is to succeed. Additionally, you’ll be able to track client behaviour and usage in real-time with an online shopping platform. This ensures that you always have a steady supply of data coming your way.

With that, this enables you to produce better items for your consumers while also increasing your company’s efficiency. It’s a win-win situation for everyone: providers get improved efficiency and better data access while buyers can expect more tailored purchasing experiences.

3. Reach new customers

The world of B2B eCommerce is expanding at a fast pace. With more listings appearing online every day, reaching new consumers is easier than ever. Therefore, as a business owner, you have the ability to contact a wide spectrum of consumers, many of whom use digital marketing methods to achieve their objectives.

In addition, you may use digital marketing tactics to expand your reach by getting online. This is because they’re used to utilising it for other parts of their life. Thus, your potential consumers will not only prefer to purchase online but will demand it.

4. Better data analytics

As an eCommerce business owner, you are most likely aware that online analytics provides some key insights into your business. You may develop a strong digital marketing strategy to improve sales by combining data with additional technologies like search engine optimization (SEO). Therefore, this is a valuable tool that aids in decision-making; it may also reveal what isn’t working and how we can improve our website or sales procedures.

The goal of a superior data analytics solution is to help you improve your B2B eCommerce business. As a result, it will offer you insightful statistics that will assist you in gathering the knowledge you need to make the best decisions possible.

How to start online business in Singapore: trends, steps and digital strategy

July 26, 2020 Dedet Panabi

Singapore is one of the fastest growing e-commerce and online shopping markets in Asia. Many Singaporeans are digital-savvy, and use the Internet to research about products, and even purchase them. Embrace this important trend and learn how to start online business in Singapore.

Important Trends and Facts for Singapore Online Businesses

Scope out the “new digital landscape” with these important trends that are defining and driving both retail and B2B markets.

The online purchase power of the middle-class shopper

If you want to grow your online business, then you have to prioritize one of the biggest and most powerful online consumer groups: the middle class.

By 2022, there will be 350 million middle class consumers. They have higher income, and they’re spending it online—not just basic goods like groceries, but high-end brands and “affordable luxuries” like premium cosmetics. Large ecommerce platforms like Lazada get more than 14 million visitors a month, with an average revenue per user (ARPU) of US$675.

Experts predict that the Singapore ecommerce market will reach 100 Billion US Dollars by 2025.

Mobile-first companies have a head start

Shopee is a good case study for any company who wants to learn how to start online business in Singapore. When it first launched in 2015, it was competing against well-established shopping sites. However, it took a mobile-first strategy, and posted remarkable growth rates in its first four years. By 2020, it had quadrupled its value.

Content is still King

One of the biggest mistakes (and myths) that new online entrepreneurs make is they ignore the importance of content. A bare website that only has a product catalogue will not attract customers or earn their trust or loyalty.

The biggest shopping platforms invested in content. Lazada and Shopee have live-stream shows and mini games. L’Oreal and Estee Lauder create tutorials and videos, and tie up with influencers to promote their products. Even supermarkets and food chains push out social media posts that share tips and build their community.

Content increases engagement, helps enhance your search engine ranking, drives social media campaigns, and gives heart and substance to all promotional activities. Without this, your online business is just a digital brochure.

Customization is critical

Perhaps one of the most exciting developments in digital commerce today is the use of artificial intelligence and big data to create customized product offers.

However, this technology (and the software that uses them) is still prohibitive for entrepreneurs or SMEs that want to know how to start online business in Singapore. However, you can apply the principle of customization by creating customer personas, and planning targeted campaigns for each stage of their buyer journey. You can work with a Singapore digital marketing agency to segment your market and launch these campaigns on the right platforms.

B2B Commerce is going digital, too

While the first online businesses targeted consumers, many B2B companies are transitioning to digital platforms, too. In fact, industry experts predict that by 2025, B2B ecommerce will exceed the B2C market.

How to start online business in Singapore

These trends certainly indicate that the Internet is the new battleground. Brands have to compete for consumer attention, spending and loyalty on the digital space—and even seasoned entrepreneurs and well-established brands realize that it’s not as easy as it seems. These tips can help!

Use these steps as a roadmap to help you create a strong brand identity and lay the foundation for your online business. While this is a very simplified and streamlined guide (many factors like content marketing or search engine optimization involve a lot of technical or strategic details), it can help you set milestones and give you an idea of what you need to succeed online.

Step 1: Create a Strong Business Identity

You have a product or service—but that’s not enough. The most successful businesses have a very strong brand identity. They don’t just sell goods, but a customer experience or brand story. It is the only way to differentiate themselves from the thousands of over online sellers who offer the same product at the same price. To do this, ask yourself:

Who is my customer? What are his needs, frustrations, and pain points?
How does my product or service meet that need?
What makes me different from competitors? What is my unique value proposition?
What is my brand personality—tone, images, colours, etc?
How will my customers find me? What platforms will I use to communicate with them?

Step 2: Build your website

This is a very important step, so it’s important to work with an experienced and reputable website development company. Your website is both your digital store and the key to your online reputation—if your site is slow or poorly designed, it will drive away customers and create a negative impression that is more expensive to correct.

A good website should be easy to navigate, mobile-friendly, optimized for search engines, and have engaging and useful content. It creates a good customer experience so that people find it easy to learn more about your product, make a purchase, and contact you if they need any help.

Step 3: Drive traffic with search engine marketing

An SEO specialist can improve your website’s SEO score so that it shows up even in organic search. However, if you really wish to promote your website quickly, you can grow your traffic through PPC (pay per click advertising) and other search engine marketing campaigns. This is one of the best ways how to start online business in Singapore in the fastest time possible.

Step 4: Create relevant, useful and authoritative content

As we said earlier, Content is King. Not only is content critical for search engine optimization, but it also tells your customer that you are an authoritative, trustworthy brand. Be sure to provide good descriptions of your product and service, and your company. Include blog posts, videos or FAQ’s that can answer customer questions. If you are an ecommerce company, be clear and transparent about shipping, returns, and other processes and policies. Anticipate what your customer will need!

Step 5: Use digital marketing to communicate with your customers

Digital marketing can help you attract new customers, and stay in touch with them even after purchase. You can use email marketing, social media marketing, SMS, landing pages, and more. Many brands use a combination of these tactics to reach customers in different stages of the buyer journey. You can work with a Singapore digital marketing agency to create the best “marketing mix” for your brand and budget.

Singapore Regulations for Online Businesses and Ecommerce

It is important for any Singapore online business to comply with government regulations, such as:

Consumer protection regulation – includes rules on the sale and return of goods, which protect consumer interests and prevent fraud
Protection and Security of Digital Data – covers issues like security of credit card payments and protection of personal information
Intellectual Property protection in the Cyberspace – includes important copyright rules for using images, videos and text

Be sure to work with your lawyer to know that you meet all legal criteria for running an online business in Singapore. You may also need to copyright your brand name and logo, clear your Terms and Conditions for online purchases, and know your rights and responsibilities for situations like return of damaged goods or the limits for promos.

How to start online business in Singapore, quickly and strategically

MapleTree Media can help you launch your online business! We are a full-service web development and digital marketing agency. We can create your website, provide SEO and content creation, and then promote your products through email marketing, social media marketing, and more. Contact us for your customized proposal.

How to Create Customer Experience that Converts Leads and Increases Revenue

July 5, 2020 Dedet Panabi

Is your business mindset product-centered or customer-centered? The answer is not as obvious as you think. While everyone claims that “We put our customers first!” many sales and marketing campaigns actually focus on sales without really understanding or connecting to the target audience.

What does it mean to be customer-centered?

A customer-centered organization designs and evaluates each business stage from the point of view of the customer experience. You don’t just push your product to your target audience, but anticipate their questions, needs and pain points. You actively design a positive customer experience, and correct any issues that can drive customers away.

Why should you take customer experience seriously?

A positive customer experience is even more important in the post Covid-19 economy. Cautious consumers will give their dollars to those who give the best value – and value does not always rest on promos and low prices.

82% of CEOs of the world’s biggest brands say customer experience has the biggest impact on their sales.

How does customer experience affect your bottom line?

Research and market forecast groups like Walker and the Garner Institute say that customer experience has overtaken price and product as the key brand differentiator. In fact, 82% of the CEOs of the world’s biggest brands say they compete mostly or completely on the area, because it has the biggest impact on their sales. Here are some important consumer statistics and trends:

They are willing to pay a premium price. 86% of buyers are willing to pay more for a great customer experience
They make more purchases. Customers are likely to spend 140% more after a positive experience than customers who report negative experiences. They are also 64% more likely to make impulse purchases after receiving a more personalized experience.
They are loyal to your brand. 96% of customers say they remain loyal to brands that offer good customer service, even when offered a lower price by a competitor.
They recommend your products. Loyal customers are four times more likely to refer a friend to the company.

Most Common Customer Experience Mistakes

All companies want to provide good customer service. However, in the race to provide products or meet sales targets, managers can overlook important details that have a huge impact on buyer satisfaction.

Lack of product information

You simply list the name, price and a very general description. At stores, your sales people aren’t able to answer customer’s questions, or give personalized recommendations.

Unanswered messages

You have Facebook or a company email, but nobody’s in charge of checking the inbox. Days or even weeks pass before somebody replies to a query or a comment.

Disconnected campaigns

The salespeople in your store aren’t aware of the promos you advertised, or the product you mentioned in your Instagram is out of stock.

No customer database

You’re unable to recognize a repeat customer, or upsell based on previous purchases. Customers like feeling recognized and rewarded for their loyalty!

Poorly designed website

In the digital age, the website is often the first way an interested customer discovers a brand. And, as the adage goes, first impressions last. If the website takes too long to load, or has very little or poorly organized information, he will feel as disappointed as someone ignored in a physical store. “You did not give me the information or experience I wanted.”

Misleading advertising

Nobody wants to be fooled. Be careful about making claims in your ads, or using “clickbait” titles. Not only is this illegal and unethical, it destroys your customer’s trust. They can leave reviews and angry comments on your website or social media, or tell their friends about their bad experience. Word-of-mouth is still the most powerful marketing tool, and it can either grow or destroy your brand.

How to Create a Customer Experience Strategy

Understand your customer

Talk to your sales agents or store crew to understand the types of customers your team deals with every day. Once you have enough information, develop customer personas.

Customer personas give you an insight on a buyer’s needs, motivations, influences, purchase patterns and behavior, and more. So this customer feels “real” to you and your sales and marketing team, it’s best to create a character that embodies that audience. Then, put all that information in a document.

Here are some examples of customer personas that you can use as a template.

Analyze your business process for goals and gaps

The best customer experience strategies are aligned with your business objectives.

What do you want to achieve: getting new customers, entering a new market, launching a new product?
What are the barriers or obstacles? How can they be overcome?
How can your customer experience strategy help you achieve those business goals?

The next step is to look at your business process and identify any areas where your customers may have a disappointing or frustrating experience.

What technology, people or processes are needed to fulfill my objectives?
What gaps exist between customer expectation and experience?
Do my internal processes support customers? Where can they be improved?
Which tools can be used to improve customer experience
Got the answers? Now you know what steps to take.

Put yourself in your customer’s shoes

Another way of finding gaps in your customer experience is to list your brand’s customer experience stages. Where are the opportunities to make a good impression?

This was a favorite business technique of Steve Jobs. Many of the best Apple products were conceptualized because he imagined the kind of customer experience he wanted and then reversed-engineered the technology.

Train your employees to be customer-centered

Make sure that they have tie right interpersonal skills and stay calm when there is a crisis. You may also want to create a customer service manual, so that they know what to say and do with customer requests.

Refine your website design and user experience

Customers expect a lot from a brand’s website. It has look professional, have engaging content, provide the right information, and be easy to navigate. These websites have very good UX (user experience) design:

Visitors can immediately filter information to find what they need:

Useful product pages that give simple and complete information — and even a video that provides a closer look:

Website layout is sleek, uncluttered and easy to read — and the choice of fonts and white space feel fresh and modern:

Create a consistent brand experience

Your customer interacts with your brand through store, website, apps, email, and social media channels. Keep their experience consistent. Make sure brand messages and announcement are synchronized. Follow similar colour schemes or photo styles.

Consider creating a brand manual. The extra effort pays off: studies show that brands that are presented consistently have four times more brand recall. Here is a peek at messaging company Skype’s brand manual. Even the way they write their manual reflects their brand personality. Now that’s consistency!

Set clear customer experience metrics

What can’t be measured can’t be improved. Here are some ways to evaluate customer experience.

NPS – Net Promoter Score shows the percentage of your customers who would/wouldn’t recommend your company to their friends, family, or colleagues.

CSAT – Customer Satisfaction Score is a transactional metric showing how satisfied customers are with a recent interaction. This is often a purchase or a customer service call. It’s flexible and highly customizable.

CES – Customer Effort Score shows the effort expended by customers in accomplishing a task. Could be getting a support request handled or finding the product they were looking fo

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