Tips from Digital Media Companies for your Email Marketing Campaign. These actually work!

An email marketing campaign is a series of emails that most businesses use to reach out and communicate with current and potentials customers. They are used to persuade customers to engage with the company and help build relationships with prospects, gather important data, and help boost marketing ROI. Check out this email marketing guide we have created especially for your needs:

Segmentation

Buzzfeed is a newcomer to the digital publishing industry but they already mastered the art of capturing people’s eyes through catchy headlines. If there is one thing that Buzzfeed can brag about email marketing tips and tricks that they use, is their unique and intense sense of segmentation. Therefore you can subscribe to a number of newsletters covering a wide variety of topics such as food, politics, DIY, celebrities or if you just want to keep up to date with the latest daily news. Another great feature of Buzzfeed is that it lets you know how many messages you are going to receive and on what days you are going to receive them, thus ensuring that the customer is always kept fully informed at all times.

Witty Campaigns

Loft made a super simple and fun email campaign design by using a banana image and a simple copy on top saying “Don’t Let This Sale Slip Away”. You can easily slip on a banana. Do not let this offer slip away from you as easily. Fun and creating a sense of urgency!

Automated Emails

When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. Well, charity: water took an alternate route. Once someone donates to a charity: water project, the money takes a long journey. Most charities do not tell you about that journey at all. You know immediately where you are in the whole process so you can move onto other things in your inbox. Often, these are plain text emails that marketers set and forget.

The Power of Personalization

Spotify is one of the most popular online streaming platforms. They sent out this highly-personalized email promoting their custom playlist “Your 2017, Wrapped” made up of the user’s most played songs of the year. This email also ran through user-specific analytics showing their customers how they have engaged with the platform throughout the year, including total minutes spent listening, top songs, artists, and genres. Spotify obviously leveraged this factor in the campaign, and it helped delight their audience, increasing the chance of them continuing their membership with them.

Interest of Audience

There are a couple things we love about this email example from PayPal. Not only is the opening copy clever and concise, but the entire concept also reflects a relatable benefit of using the service. By tapping into this common pain point, PayPal is able to pique the interest of its audience.