While most businesses today invest in increased site traffic, many forget to consider one important factor: their bounce rate optimization. A bounce rate is the percentage of site visitors who land on your website and leave after only viewing one page. If visitors bounce, it suggests they either did not find what they were looking for, or the page was not user-friendly. Here are tips to consider for decreasing your bounce rates:

Improve Content Readability

Basically, if a written text is easy to read and understand, then it has good readability. We usually measure content readability by approximately estimating students of which grade could understand the written text. A study has found that the average human could read a grade 9 text, but would prefer to read texts that are 2 grades lower for leisure reading. This is because many of search engine ranking algorithms are based on human behavior on a page. And by improving your content readability, you improve their behavior on the page.

Convincing Call-to-Action

Having a clear call to action means the visitor knows quickly what their next step should be and where it is on the page. When a landing page is filled with distracting images, it lowers the readability and therefore increases the bounce rate. Images are great but should be combined with equally great copy that they reinforce with a visual.

Brand Storytelling

There is a good reason for the popularity of stories among brands, businesses, and individuals. Storytelling is all the rage and a powerful tool for human communication. Brand stories are not marketing materials. They are not ads, and they are not sales pitches. Brand stories should be told with the brand persona.

Target Keywords Properly

Before you can target anything, you need to determine what keyword phrases are likely to bring in relevant traffic. The kind of research you do will depend on your goals for the post. If you have different keywords leading to the same page, you can see which searchers are receiving the information they want on the related landing page, and which keywords are making them want to continue browsing your site based on the landing page content.

Write Attractive Meta Descriptions

Meta descriptions are just one piece of the writing process for every page on your website. It is a valuable tool to draw visitors to your website and therefore plays a vital role in increasing your website’s traffic. An effective meta description should grab a viewer’s attention and compel them to take a look at your website through effective language that describes exactly what’s on that page and why they should take a look. In this way, meta descriptions can be vital to increasing traffic to your website and lowering your bounce rate, which plays a big role in your SEO marketing efforts.