marketing trends in 2018, digital marketing trends, Marketing Strategies 2018

We now have access to far more resources and far more potential than ever before. Indeed, the internet has radically transformed how we build and promote businesses. The more time you invest in these strategies, the more powerful they become. The sooner you get involved, the bigger the payoff you can potentially get. The best part is you need not spend much money on any of these digital marketing trends, making them easy to pick up even for tight-budget startups. Here are a handful of marketing trends in 2018 that your startup will not be able to grow without them.

Personal Branding

Branding yourself, before your company, gives you the opportunity to leverage a more trustworthy, personal image to promote your brand. Brand discovery is really about figuring what you want to represent and not just what you want to represent today, what is it that you want to represent for the rest of your life. The same goes for your business, it is to build your own company as an entrepreneur or consultant and credibility for future ventures.

Right Web Design

Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you are still going to lose customers. Create a website that is up-to-date, attention-grabbing, and most of all, mobile friendly.

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Content Marketing

Organizations typically use content marketing to build an audience and to achieve profitable results such as increased revenue, lower costs, or better customers. Think of a content marketing strategy as an outline of your key business and customer needs.

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Social Media

The first step to any strategy is to understand what you want out of your efforts. Avoid overcomplicating a strategy with too many targets and objectives. Simplicity can take you a long way.

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Email Marketing

Email marketing has an astounding potential for ROI because it costs almost nothing to execute. Start collecting subscribers from your existing customer base, your social media followers, and other new opportunities. However, it is not enough to just send out emails. You will want to consider various email lists that cater to the specific needs of each individual and can present a personalized approach to your campaign. An opt-in email list allows customers to come to you and sign up to receive email campaigns and correspondence. This allows you to connect with new customers or clients. Take a hard and clear look at the purchasing habits of your customers and use that information to develop your strategy.

Search Engine Optimization

SEO is the process of making your site more visible in search engines, so you get more traffic from people searching for the products or services you offer. It will allow your name and website to appear on a list of search engine results. With a strong SEO strategy, your company website will become associated with the keywords used to find your services. This increases your chances of being the company an individual chooses to work with when selecting a company that offers your services or products.

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Contests and Giveaways

People love contests and giveaways. Anytime you can encourage marketing from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.