The dreadful irony of these digital catastrophes is that they frequently befall companies that are doing their best to innovate. As the scope of the web increases, a growing roll-call of brands have a digital marketing disaster against their name. Here are some mistakes that you might be doing:
An Old Logo
One of the most overlooked online marketing strategies is an outdated logo. Your logo has a certain shelf life and should be redesigned over time in order to give your brand refreshed and up-to-date image. These changes, even if they are subtle, are necessary in order to stay relevant and keep your company identity fresh in the eyes of consumers. If you have an old logo that has not been given any attention in a long time, this could be a great indicator that it may be time to consider a redesign or update.
Website Not Updated
Keeping your website’s content updated and fresh is not an easy job to do, it costs both time and money. Search engines love content and especially new content. They like to have long quality posts in their index to satisfy their users. A website that is updated regularly is crawled more often, has more pages in the index and more possibilities to boost SEO. On the other hand, the benefits of doing so especially the long-term benefits worth the effort and cost.
No Social Media Posts
Brand profiles on social media can give your digital marketing a big push, but only if you know how to make the most of them. But far too many companies have corporate social profiles just for the sake of having them but have no clue what they want to communicate with them. Social media is a part of your strategy, so they should be as aligned with your brand’s goals as any other effort. Many marketers forget that social media is meant to be a space for dialogue and engagement, rather than simply broadcast. Some of the most common uses of social media for companies is to promote their own content, create a community for their brand and manage customer service.
Not Enough SEO
A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. SEO is really an integral part of digital marketing. It is responsible to take your website visibility to a higher position and keep you up above all your competitors. It increases website visibility, user traffic, conversion rate, and ROI.
Not Using Google Analytics
For decades, business has been a speculative venture, to a degree. Ad campaigns possessed no direct tracking mechanisms. Collecting customer demographic and lifestyle information required low-response-rate telephone efforts and manual data collection. These statistics paint a simple picture: modern customers require more responsive and personalized service through channels with which they are comfortable.
If you are not doing so already, now is the time to hop on the visual content bandwagon. Shake up your digital PR with a variety of different visual content. Whether they are for blogs, social media, outreach or part of an eCommerce website, see what you can create and what attracts customers.
Mobile is becoming the dominant digital platform consumers use, now accounting for 62 percent of all digital media time. Start by considering how your users are already interacting with you on mobile and how you can better shape that experience.
Underestimating Email Marketing
Emails continue to be one of the most effective online marketing techniques. What is going out of fashion is sending mass emails that are visually unfriendly and non-personalized. Use marketing automation in your email marketing strategy and dare to be creative!