Small business is no exception to having a great website. Just as how the internet and the agencies are telling you that attaining a great eCommerce Web Design is expensive, here is our list of eCommerce tips you might want to use on your own:
Know what they want
When customers are trying to search for something specific on your eCommerce website, an option to filter out search results can save them a lot of time and effort.
Keep the bar within reach
One of the most important features of an eCommerce website is the search bar. This is one of the most used features by customers as it helps people to easily find what they are looking for. Such solution must have come from the years of experience. When a user comes to the online store and does not find what he needs, he might seek for the search field. So the search line should not be hidden. Of course, it is relevant for web stores, which search bars work correctly. A good tip is to make the search bar the main focus of your eCommerce website. This will greatly help you in keeping customers on your website for as long as possible, as they will be tempted to navigate and look at more of your products.
Use Quality Images
eCommerce is all about purchasing a product online. Therefore, most of the time the online customer does not get to see and touch the product until it is delivered. This is why it is important to include high-quality images of your products as you can.
The site is easy to navigate
If you have a large eCommerce website, you have to make it as easy as possible for people to find what they are looking for. eCommerce sites tend to have a lot of different categories, so you need to make these as accessible as possible.
Easy Checkout Process
One step checkout pages are much more beneficial to eCommerce sites, as it makes it as easy as possible for people to pay for goods. Ultimately, this is in your best interest. The easier you make it for people to actually pay you, the more likely they will be to come back again. There is one thing that can really irritate customers of an eCommerce website and that is complicated long checkout pages! Customers will be very annoyed if they have to spend valuable time filling in your checkout page with needless information or having to go through a drawn-out process. They just want to pay for the product that they have picked out.
Almost any product may come in different sizes, colors, etc. Standard or present packing may be an option too. If your site has a simple and clear system of filters with different parameters, even the most choosey customer will enjoy using your site. Check out what filtering options a large consumer electronics online stores offer.