The way your page is optimized has the most profound effect on its rankings. SEO may seem like alchemy to the uninitiated, but there is a science to it. Search engines reward pages with the right combination of search engine ranking factors or signals. SEO this 2018 is about ensuring your content generates the right type of signals. Here are the page optimization factors that can affect its search visibility:

Linking Pages

There might be some links from a particular domain to your site, their number is a ranking factor too. Similarly, some SEOs believe that links from a home page of a linking domain carry more strength than those on one of its pages. However, it is still better to have more links from individual domains rather than from a single domain.

Google Search Console Integration

Having your site verified at Google Webmasters Tools is said to help with the indexing of your site. Even if that’s not the case, the tool provides valuable data you can use to optimize your site better.

Domain Authority

Not all pages are equal. Links to pages with higher domain authority will be a bigger factor than those on low authority domains. Therefore, you should strive to build links from high domain authority websites. The authority of a domain may be a ranking factor too. For that reason, a link from low authority page on a high authority site will be worth more than from a lower domain authority one.

Contextual Links

Contextual links are links deep from the content of your webpage and that content is the core part which decides the uniqueness of a webpage. Hence, giving links from that section transfer optimal page power to linked ones. It is said that links within the content of the page are worth more than links in a sidebar for instance.

Mobile Optimization

Only a year ago, 46% of searchers used mobile exclusively to research. This number increased exponentially in the last 12 months. It would be no surprise then that having a mobile-optimized site would affect rankings in some way.

Building a Sitemap

A sitemap helps search engine to index all pages on your site. It is the simplest and most efficient way to tell Google what pages your website includes. Even though a sitemap is a page containing links to other pages, just having stand-alone links will be of little value to your visitors even though the search engines may still find the information you intended to share. It is therefore recommended that you include a brief description of the content of the target page in every link.

Server Location

Some SEO believe that a server’s location helps to boost rankings for that particular country or region. When it comes to SEO, it is highly recommended that you keep your servers close. Google ranks on loads of different factors. You should focus on the quality of your network, above everything else.