This is the secret to the best website designs in Singapore: build around the modern user experience. We’ve compiled some of the facts and stats on online behavior — what people expect and how they react to content.
- Use the 8 second rule
- Consider age-responsive design
- Don’t give too many options
- Provide social proof
- Consider scrolling behavior
- Use smart fields in forms
- Make sure your contact information is easy to find
- Ads attract, blogs convert
Use the 8 second rule
The average attention span is 8 seconds. That’s how much time you have to inform a new web visitor what your brand does and how you can help him. Keep your content short, use relevant images, and consistent design elements that reflect your brand personality.
This applies to loading time, too. Studies show that 40% of users will leave a site that doesn’t load within three seconds.
Consider age-responsive design
One of 2017’s biggest trends in web design was “age-responsive design”. People from different age groups use the Internet differently. Millennials don’t like a lot of links and clicks – they want information fast and simple. Generation X are more likely to do leisurely browsing, and don’t mind following links if the content is authoritative and interesting.
Different generations also prefer different devices. More than 50% of people who prefer using mobiles are millennials. More than 45% of people who prefer using laptops are Baby Boomers. Baby boomers are also more likely to browse in the morning, while both millennials and Gen X surf the most from 8pm to 9pm.
Don’t give too many options
Internet users are task-focused. They are searching for a particular solution (that’s why they Googled!) and ignore everything else. If you provide too many options (categories, services, features) there’s a strong chance they won’t find what they really need. Know exactly what’s important to your target audience and give it to them in the easiest way.
The best website designs in Singapore put testimonials and reviews. People are more likely to contact a store or share a link if others did the same. Don’t hide this information, too! Put a short quote on your home page or landing page to grab their interest right away.
Consider scrolling behavior
For years, web developers put the most important information at the top (or what we call “above the fold”. This has changed in the digital age. More people will scroll down or follow a link as your content leads them through a conversion-based journey.
Use smart fields in forms
People hate forms, so forcing people to sign up or divulge a lot of information will push them off your website. To reduce their frustration, keep your forms short and use smart fields to auto-fill information.
Make sure your contact information is easy to find
Studies show that 44% of website visitors will leave if they can’t immediately find an address or contact number. It’s a sign of your credibility!
Ads attract, blogs convert
Surveys show that 70% of consumers are more likely to trust product information in a blog than an ad. You can use ads to bring them to your website, but adding blogs can help seal the deal.
However, the blogs of the best website design in Singapore don’t just churn out content for the sake of it. It should provide valuable content to your target audience, use keywords based on Google Analytics and other keyword tools, and built around conversion. That’s why it’s important to pair web design services in Singapore with search engine optimization and consumer research.