Just like homes may need a fresh coat of paint, websites need to be updated to look modern and keep up with customer feedback or new competitors. You don’t have to make a huge, expensive overhaul or spend a lot of money. Even a few features, layout changes, or strategic inputs from professional Singapore web design services can make a huge difference. Here are signs that you should meet with a web designer now!
Your web design is outdated
Web designs have changed in the last 5 years. People are used to sleeker, simpler and crisper websites with very vibrant color schemes. Instead of long chunks of text, they want videos and images. And even the type of videos have changed as well. The auto-play video is out, but micro-animations and micro-interactions are very much in. (These are tiny movements that happen in the background of a banner or when you move a mouse – they add personality to a website but don’t get in the way of someone’s reading).
Outdated design isn’t just about following trends, but responding to a new generation of customers with their own preferences. The Millennial market has different web viewing styles: they want more personal language, more brand personality, more customer-centered features. If your website has major design mistakes or still looks like it was made in 2010 – static, big images, long text about the brand broken up by big fonts and pop-up ads – you won’t get their attention.
Your website is hard to use
Today’s websites need to have intuitive navigation. Studies show that customers will leave a website if they don’t find what they want within 1 to 2 minutes. If you have very high bounce rates and low session times, then you need to get professional Singapore web design services to revamp your website right away. Increasing your traffic with ads or links just won’t mean anything if people leave just a few seconds after browsing your site.
Your website takes a long time to load
Several factors can affect your website’s loading time: bad coding, large image sizes, etc. Professional Singapore web design services can do a diagnostics to find out what’s causing the slow loading times and then make recommendations.
Your website isn’t mobile optimized
Most people now surf on their phones or tablets, but older websites weren’t designed for small screens. Images can be distorted and call to action buttons may be hard to find.
Poor mobile optimization affects your user experience, navigation and loading times. Check your website’s appearance and speed on both Apple and Android phones and tablets. Are you happy with how it looks and performs? If not, it’s time to contact a Singapore web designer.
The Content is Inaccurate or Old
Does it have all your new products and most recent prices? Did you remove products that you no longer carry? Have you removed announcements of a sale or promo that has lapsed? When was the last time you updated your content? If a customer returned to your website, will he or she find new information or just leave and say, “Aaah, I’ve read all this before.”
When was the last time yo even did a content audit?
Remember, your website can be a great tool for building a long-term relationship with your customers. It can build loyalty and trust. And nothing breaks trust more than a customer going to a store to ask about a product or sale that no longer exists. It’s just bad customer service!
Your search engine results are not improving
One of the advantages of website redesign is that you can now make changes that improve your search engine ranking. Not only will your website look better, and load faster, but it will also be easier for search engines to crawl. (Read about common SEO mistakes that are ruining your ranking.)