There is a world of difference between using social media as a consumer versus harnessing it for your business. If you want to realize the long-term potential of social media, you cannot just focus only on promoting your products. You also need to incorporate tactics and types of content that create organic engagement. Effective social media marketing tactics should involve curating content, scheduling product-related posts, and automating what you can.
Be Active on the Right #Hashtags
The hashtag has organized a big part of the social web according to conversations, making it easy to join in on discussions and events by posting under the ones that are relevant to your brand. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more. A brand hashtag as your company name or a company tagline. Make a brand hashtag that is unique to your business. Make a brand hashtag that defines your business. Use your brand tag as your signature tag. Get people to use them, so that your brand gets marketed too.
Align With a Trending Topic
You can also reach new people with your social content by aligning your posts with trends that are relevant right now. If you pay attention to hashtags and news cycles, you can likely find an opportunity to add your voice to a conversation or parody what’s happening in the world.
Virality of Memes
Memes have taken over social media. They are cultural behaviors that spread from person to person through imitation. That gives them an innate virality that businesses can use. Would use them be funny and engaging, or appear unprofessional? When it comes to memes for business pages, the results generally range from successful to catastrophic.
Text on Images
Visual content is the new black for content marketers. It helps brands get their message across in a precise and engaging fashion. You do not need to do the math to know you are doubling down on engagement by communicating with your audience through both language and imagery. Since the beginning of time, humans have used sight to consume information, whether it was seeing a threat approaching or reading images left on cave walls. When someone reads words, they see the characters as little pictures, which takes the brain longer to comprehend.
Gift of GIFs
No matter how you pronounce the word, we know that GIFs are here to stay. A form of media that is somewhere between a picture and a video, GIFs can be found everywhere thanks to their versatility. The beloved file format of millennials has recently become the default tool of web humor, alongside memes and viral videos.