Do you have a new business that you’re looking to take online? Or perhaps your existing business is finally getting a proper website up to help it grow? Whatever your purpose is, here are some things that you absolutely should not overlook if you want your website to be effective. Startups should build an SEO guide and roadmap that is deeply integrated with the rest of their marketing, sales and product strategy. Here are 5 SEO tricks to follow for the success within your startup.
Less Competition for Long-tail keywords
Keywords can be short-tail or long-tail. Short-tail keywords are shorter phrases that have a generic meaning. They are also sometimes referred to as headwords. While long-tail keyword phrases are longer, more specific search terms that better describe a particular thing or concept. One of the reasons why long-tail keywords are better is because they have fewer competitors. As we see, the longer the phrase, the fewer sites match it. Therefore, long-tails are generally easier to rank high for. Users who search for more specific terms are normally further in their buying cycle than searchers who type in generic terms. So, normally, long-tails bring in visitors who convert better. So, investing in long-tail keywords is often a dead sure ROI and a winning quality strategy.
Make your Title Tags Emotional
Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Just like your title tag, you want to keep the emotional juices flowing if a searcher reads your description tag. This can be done in a similar fashion as your title tag, using those powerful emotion words that satisfy searcher intent in a meaningful way.
Use Powerful Words
The science of copywriting and the art of CTAs has revealed quite a number of go-to moves for marketing campaigns looking to gain a linguistic edge in their words and pitches. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. A word changes the meaning, the mood, and the motivation.
Utilize AdWord Content
This would be a pretty good indicator that you should place ROI somewhere in your description tag. After all, companies are paying thousands of dollars to have these ads up and running daily, so capitalize on their marketing investment.
Use More Numbers and Statistics in Titles
You may find yourself wondering whether the humble title tag still matters in modern SEO. Numbers kind of pop out at you. When you see these, they tend to get a slightly higher click-through rate most of the time. This works because of a cognitive bias. Our brains are trained to find things that stand out and are specific. So your brain is going to try to find some things that it can grasp on to, and numbers are the ultimate things that are both specific and they stand out. So sometimes, in certain circumstances, you can get a higher click-through rate by using numbers in your title tags.