Pay Per Click Advertising (PPC) can help you grow your business in a steady, cost-effective way. If you are not using PPC in your Singapore digital marketing campaigns, it may take months or even years for you to gain any decent online presence. PPC helps you reach your customers faster, and see a concrete return of investment from your digital marketing efforts.
What is PPC?
Pay Per Click advertising (also called paid search advertising) lets you target your ads to people who are already looking for a product or service like yours.
PPC Benefit # 1: It is cost-effective
You may be cautious about the costs of PPC, and wonder how much you need to spend to reach your market. However, if you work with an experienced Singapore digital marketing agency like MapleTree Media, you can achieve good results even with a modest PPC budget.
MapleTree Media can design a small campaign and analyze the results. Instead of spending your entire budget on one ad, we will make improvements based on your analytics.
MapleTree Media uses data-driven strategies to help you maximize your digital marketing budget.
MapleTree Media also does keyword research to find out which phrases will work best for your business and your audience.
We analyze your demographic, your competitors, and your own business goals. This is a strategic approach to PPC that isn’t offered by all Singapore digital marketing providers.
PPC Benefit # 2: It ushers in early traffic
Organic traffic and search ranking takes time to gainmomentum. This is true for all websites,especially if you have strong competitors who have been investing heavily in their digital marketing for several years.
Instead of passively waiting for the seeds to sprout, you can use PPC to bring in visitors from the beginning. This actually improves your ranking, and boosts your other organic SEO efforts. (Read more about what your SEO company can do to help you outrank competition.)
PPC Benefit # 3: Its effects last after the campaign
People who see your ads are more likely to remember you. So even if they don’t buy your product or service right away, your brand name is more familiar and more authoritative.
PPC Benefit # 4: You target qualified leads
Since you select your audience, your ad is sent to people who are already further down the sales funnel. They are already searching for products and services like yours. So instead of convincing them that they need to buy, you just need to show them that you have the best offer.
PPC Benefit # 5: You get valuable data on your target audience
The analytics on your PPC campaign will show you which keywords or phrases get the most response. You can apply this information to your other content marketing and social media marketing efforts.