Business blogs can drive traffic, build awareness, increase your search engine ranking and enhance your sales and marketing efforts. The most successful companies make them a key part of their marketing strategy. Here’s some data to help you get a picture of what blogs can do, and how you can use them to build your revenue and reach.
53% of marketers say blogging is their top content marketing priority.
They are already seeing the benefits. B2B companies with a blog receive more leads driven by organic search. But now that they’ve seen how blogs bring in people who are a “good sales fit” – they’re already interested in a product or service – they’re investing in paid promotion and distribution. Some of them feel that these give more ROI than paid ads.
66% of marketers use blogs in their social media content
Blogs and social media are like peanut butter and jelly. You can include blog links in social media to bring them to your site, and you can invite readers to share on social media just by adding Pinterest/Facebook/Twitter icons on your website. In that way, the two platforms help drive traffic to the other.
75% of B2B marketers are more likely to use blogs in their social media content than B2C (61%).
B2B often share information that’s not easy to capture in a short Instagram post. It’s more effective for them to create teaser social media posts that drive their audience to a longer and more informative blog.
According to Social Media Examiner, “If you’re a B2B marketer, it’s likely your competition is using blog content on social media.”
65% of marketers will increase their blog frequency in 2018.
Search engine ranking is getting harder! The only way to win is to rank in several keyword phrases, so posting just 1 or 2 blogs a week is no longer enough. Other key trends: guest blogging and redistributing content on other sites in exchange for a link.
Websites that contain blogs will have 434% more indexed pages.
If you don’t have content, what will search engines search? Blogs can power up your SEO buy giving them more pages to crawl and index.
47% of buyers read 3 to 5 pieces of content before calling your sales team
Prepare your blog content so it addresses all stages of your sales funnel. Don’t just give product features or prices which are targeted more for the people who are ready to buy. Let some of your blog posts lay the foundation for those who are in the early stages of consideration.
B2B businesses with blogs get 67% more leads
This can be explained by many reasons: interested buyers find you on search engines, different key word phrases let you reach different target audiences, and those who look at your website see you as an authority because of the quality of your content.
51% of business owners in the top of their industry say that content management is “absolutely critical” to creating a cohesive buyer journey.
They’ve got bigger sales and brand awareness because they use different marketing tactics – ads, blogs, social media – to speak to the customer in all stages of their purchase decision. While competitors just give product information, they build a relationship with their audience by providing information and support from the very beginning. That’s what blogs can do for you.