The Body Firm

How can a sound digital strategy help a Beauty Salon start to earn more money and engage its customers better?

Client Brief

The brief was simple from this client. Set them apart from other myriad of salons and spas in Singapore as a trendy, edgy, ‘go to’ Salon; increase their customer base, improve their social media engagement, get greater value for their marketing dollars and increase traffic and conversions from their website.

Digital Plan & Deliverables

After having completed a brief on the clients wish list & requirements, the Mapletree Media team sat with the two owners of The Body firm to present a 360 degree communications plan to manage ALL of the client’s digital marketing initiatives.

Social Media Executions


Lead Generation

Social Media Management

SEO Optimisation & Blog Executions


Website Design

Digital Campaign Results and Achievements


There was a Noticeable increase in the engagement, interaction resulting in new queries to their salon.

Conversion Rates

332%Increase in Conversions
265%Increase in Clicks
135%Increase in Interactions
63 cents Average Cost Per Click Reduced by

Keyword Rankings

Google organic traffic
increased by

251%

“I love our partnership with Mapletree Media. You guys are so obliging. You have a great team. Great Job!”
Joyce Lim
Owner, The Body Firm