Covermark

How do you drive high paying customers to a beauty roadshow in less than 2 weeks?

Client Brief

The client faced a challenge common to many local beauty brands in Singapore: Attract genuine new customers; encourage quality purchases & create brand loyalty with new customers.

Digital Plan & Deliverables

An integrated campaign comprising of digital marketing, landing pages, seeding with the beauty insider trial team, social media, influencers and video testimonials.

Customised Landing Page with ticker clock countdown for users to Register

Covermark Landing page

Customised pop-ups that reinforce the campaign

Covermark Banner Ad Countdown

Blogger and Influencer Reviews with Beauty Insider Tried, Tested & Loved badges.

Covemark TTL

 

FB lead generation campaigns.

Covermark Lead Gen Campaign

 

EDM Blast to Beauty Insider Members

covermark EDM blast

 

Seeding Campaign on Beauty Insider Followed by Video Testimonial on FB

Covermark Seeding campaigns

Digital Campaign Results and Achievements


1 Week

Conversion Rates

152New Paying Customers
124, 630Total Exposure Online